Is this spamming keywords into a url?
-
My company has previously added on extensions to a url like the example below
http://www.test.com/product-name/extra-keywords
My question is since there is no difference between the pages
http://www.test.com/product-name and http://www.test.com/product-name/extra-keywords and you don't leave the product page to reach the extra-keyword page is this really necessary? I feel like this is probably not a best practice. Thanks for any suggestions.
-
Hey guys thanks again for the help but I am still looking for some data to prove this point. I have gone ahead and determined that the keywords we are currently using are placing us page 4 and below while our title tags are placing us higher. If there are any other articles are hard facts on how this doesn't help in this scenario it would be greatly appreciate.
-
do you know where I can find data showing this? will it actually hurt rankings? I'm thinking it's going to make duplicate content.
-
Sika22
Typically, when you come up with a URL structure, that URL structure should closely resemble the breadcrumb trail of your site. So, if you have something like www.domain.com/category/product1 then you should be able to go to www.domain.com/category/ and get a list of products.
It looks like the URL structure you're talking about is adding extra keywords, and that's not necessary.
-
That's the plan. Our site has not been updated since 2011 so I'm trying to point out these issues and tackle them one at a time. We are also double indexed with www and non and about to launch a new site that we will be redirecting to. Lots of work ahead
-
Google is getting pretty good at sniffing out webmasters trying to game the system. Just naturally put your keywords in places that make sense and try not to overdo it, and you should be fine.
-
Thank you. This is what I was thinking but wanted to confirm my thoughts.
-
It is going to be spamming your URL's with keywords that are not serving a subfolder purpose. I would focus on naturally putting your keywords into your product name in the title tag, URL and H1 tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
Are SEO Friendly URLS Less Important Now That Google Is Indexing Breadcrumb Markup?
Hi Moz Community and staffers, Would appreciate your thoughts on the following question: **Are SEO friendly URLS less important now that Google is indexing breadcrumb markup in both desktop and mobile search? ** Background that inspired the question: Our ecommerce platform's out of the box functionality has very limited "friendly url" settings and would need some development work to setup an alias for more friendly URLS. Meanwhile, the breadcrumb markup is implemented correctly and indexed so it seems there's no longer an argument for improved CTR with SEO friendly URLS . With that said I'm having a hard time justifying the URL investment, as well as the 301 redirect mapping we would need to setup, and am wondering if more friendly URLs would lead to a significant increase in rankings for level of effort? Sidenote: We already rank well for non-brand and branded searches since we are brand manufacturer with an ecommerce presence. Our breadcrumbs are much cleaner & concise than our URL structure. Here are a couple examples. Category URL: http://www.mysite.com/browse/category1/subcat2/subcat3/_/N-7th
Algorithm Updates | | jessekanman
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 Product URL: http://www.mysite.com/product/product-name/_/R-133456E112
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 > product name The "categories" contain actual keywords just hiding them here in the example. According to my devs they can't get rid of the "_" but could possible replace it with a letter. Also they said it's an easier fix to make the URLs always lower case. Lastly some of our product URLS contain non-standard characters in the product name like "." and "," which is also a simpler fix according to my developers. Looking forward to your thoughts on the topic! Jesse0 -
Big rise in "Keyword not defined"
Hi, all. Anyone else seen a massive increase in the Not Provided keywords in their analytics in the past couple of weeks. Probably related to this (source:http://searchengineland.com/post-prism-google-secure-searches-172487) _In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. _ Other than the unreliable stats from WMT, there doesn't seem too many ways which we can now find out what is sending traffic to our sites!
Algorithm Updates | | GrumpyCarl0 -
URL Names not so important in future?
I read somewhere (hard to say where with all the information about SEO and google!) that in the future, Google will put less importance on the URL name for ranking purposes. Any thoughts?
Algorithm Updates | | Llanero0 -
Dropped off cliff for a partic keyword & can't find out why
At the beginning of Dec we ranked consistently in the top 3 for the keyword 'Suffolk' for the site www.suffolktouristguide.com (apge rank 4, thousands of quality inboud links, site age 5 years +). Since then we've been falling off a cliff and today aren't even in the top 50 for this search term, but most of our othr search terms are unaffected. Our SEOMoz grade remains A for 'Suffolk' and we haven't changed anything in that time that could have had such a material effect (knowingly at least). A similar issue happened to my other site www.suffolkhotelsguide.com back in April and it hasn't recovered despite grade A's on the homepage and key pages. We've checked internal broken links, page download times, external links (used the disavow tool and reconsideration request and got back 'We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google'); etc etc Any thoughts on what I can try next? All suggestions appreciated as I am completely stuck (& have spent a fortune on 'SEO experts' to no effect).
Algorithm Updates | | SarahinSuffolk0 -
What is the best url format ?
hello, I have the multiple site with file format url like contact-us.php, search.php, index.html But now i am going to update my site using any framework such as yii, cakephp, now i need the best suggestion, i wanted to create the seo friendly site, so what is the best format for ulr, 1. file format such as contact-us.php, index.html, about-us.html [or] 2. path based url such as contact-us/ , about-my-company/ [or] 3. path based without slash like contact-us, about-my-company Please provide me the best solution for above Thanks Alex
Algorithm Updates | | massimobrogi0 -
Why is my domain URL ranking instead of individual pages?
Hello, Google is ranking my homepage for many keywords instead of showing the various sites pages? Any idea why? Thanks, David
Algorithm Updates | | DavidSpivac0 -
What is the most optimal URL structure
A colleague and I are discussing the most optimal URL structure for both search engines and users. Our first disagreement comes in terms of files. So for instance if I have a small site, www.abc.com, with a service landing page and 3 specific services, which structure is preferred? www.abc.com/services/service1 www.abc.com/service1 The second issue is in terms of breaking up words in the URL. Should you use hyphens or not? Using the first example, which is preferred? www.abc.com/services/home-remodeling www.abc.com/services/homeremodeling. I'm also looking for articles/case studies that support either side. Thank you in advance for your help!
Algorithm Updates | | TheOceanAgency0