Why would our client's site be receiving significant levels of organic traffic for a keyword they do not rank for?
-
We have a client that has received 100+ organic visits for the keyword 'airport transfers', yet the site does not rank in the top 100 search results for this keyword. We have checked that it is not untagged PPC traffic. Truly baffling. Can anybody help?
-
Hi David,
Did you manage to see where these visits were coming from yet? Agree with many posters below that 100+ visits from Google would be surprising given that Google does not report 99% of organic keyword data anymore. Were the visits from other search engines?
-
Hi David,
-
You might be seeing them from analytics or your site stats so they are probably from Bing or another search engine.
-
Billy's point is also a possibility.
-
-
I have a similar question. I am just beginning to use MOZ. Trying to understand why a page that is rated A has dropped from 10 to 45 in Google for a specific keyword yet other keywords that are rated F have and still do rank in top 5 in Google. I am on the east coast and had them tested in mid west with same results. This is true for what I believe should be our best keywords for good organic results and are in the top 10 in our Google source report. I really appreciate the help. Our PPC seems to be working great in all selected areas (worldwide) and locally page 1 for Google+ and paid ads.
-
You are correct Billy. I am not referring to G+ local results really. More that the organic sites are delivered based upon my IP & location. If I fire up HideMyAss and set it to Manchester, I will get sites local to there.
-Andy
-
We don't mean Google Local specifically - at least I didn't and I don't think Andy did as well (but I can not speak for him). We mean If you, Andy and I all typed in 'airport transfers' in to Google, we would all get different results due to our being in totally different places in the world.
Now, we would all probably use whatever method we like to get unpersonalized/un-local results but most people wouldn't do that. So although your client doesn't appear to rank for that term... maybe they do right in their area...
I could, of course, be totally wrong... just thought Andy's idea made sense.
-
in analytics, you can pretty easily tell what visits came through local (Google + Local anyway). The keyword will be replaced by the click through url.
You can rule in/out Google Local by looking at keyword as a secondary dimension.
-
I think that is the most likely cause.
-
It could be that there is an element of local search results creeping in.
If I search for 'Airport Transfers' from here, then I get companies who are in Chester (UK).
-Andy
-
Are these 100+ visits from 100+ different users? It could be just one user who initially came to the site for that keyword and kept coming directly back to the site but GA is counting it as another visit for that keyword.
-
Where are you getting this data from? Perhaps "organic" means bing/yahoo/other search engines - where your client is ranking.
-
They may be getting traffic from search engines other than Google. Have you checked the Google Analytics to determine which Search Engine the traffic is coming from? Are they getting traffic from Google Images? or Video?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
Impressions clicks and traffic drop
Hello,
Reporting & Analytics | | SharonEKG
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on. anyone got any idea what is going on?0 -
Search traffic hit after switching magazine to subdomain
Hi there, I'm fairly new at all of this and would appreciate any help with understanding why our website has taken a hit in traffic. We curate an online magazine, which was previously accessible through: forensicoutreach.com. It was receiving about 2,000+ unique visitors per day up until a week ago, when we changed a few things. However, the magazine doesn't reflect what our business does, so we created a product-focused web presence on forensicoutreach.com, and moved the magazine (which everyone loved) to library.forensicoutreach.com (DA 37, PA 1). We thought separating the properties was a good idea, but now I'm not so sure. Our traffic on library.forensicoutreach.com is 1,500 (so 500 less than usual!) and our main property has about 56 unique visits a day. It's pretty substantial. A few questions: 1. If we move the library to forensicoutreach.com/library, will that make any difference? 2. Where did we go wrong here and how can we fix it? Any help would be appreciated. Thanks.
Reporting & Analytics | | shivaniseos1 -
How is it possible that this site has a higher page authority than my site?
Judging by open site explorer, I'm crushing my competitor in every imaginable way. And yet, somehow they have a higher page authority than me and, consequently, are ranking higher than me. How is this possible? My site is on the left: 40atcpP.png
Reporting & Analytics | | ScottMcPherson0 -
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
Reporting & Analytics | | s2bkevin0 -
How to see organic traffic only?
Im having trouble separating our organic traffic vs our PPC. When I go into Analytics>Traffic>Sources>Search>Organic, its giving me numbers that are not accurate. I believe whats happening is that its not able to distinguish our bing organic/ppc. Is using Webmaster tools Search Queries a more accurate way to determine organic search volume?
Reporting & Analytics | | DemiGR0 -
Why is my traffic dropping so hard?
Hi guys, My traffic has been dropping pretty hard from just over 3k to around 250 in the last few days. I've ran a few tests using Google webmaster tools and Open Site Explorer, as well as answering a pretty cool quiz that was created by an SEO to determine if I'm the victim of any Google updates etc, and everything is looking okay... What do you think could be causing this issue? We're only just gearing up to start on a SEO campaign. At the moment no SEO is being done other than just casual blogging. CcZoXP7.png
Reporting & Analytics | | featherseo0 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | | AdvanceSystems0