Internal Search Results Appear in Google SERPS
-
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them?
For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing.
How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links?
Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2
And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each.
Thoughts?
-
Hi Edmond,
If you are going to use "search results" pages as good landing pages, they need to be made useful and high-quality enough that Google has no problem ranking them.
To keep using ASOS as an example, this URL ranks very well in the UK for [black dresses]: http://www.asos.com/Women/Dresses/Little-Black-Dresses/Cat/pgecategory.aspx?cid=9419
Using the site's internal search, this page appears if I search asos.com itself for [black dresses]: http://www.asos.com/search/black-dresses?hrd=1&q=black+dresses
There is little difference in the pages, but one sits beneath a folder structure, is linked to, includes a description and has a slightly better optimised title tag. But most importantly, the search results page is excluded via the site's robots.txt whilst the similar landing page is not - http://www.asos.com/robots.txt
For sites without the authority of Asos, I'd say you'd need slightly more than Asos' short black dress description, but in truth this is a search result page by any other name that has been made into a well-ranked landing page.
You see the same thing as you go down the SERP, e.g. http://www.debenhams.com/women/dresses/little-black-dresses versus http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?langId=-1&storeId=10701&catalogId=10001&txt=black+dresses
I hope this helps.
-
Thank you for responding Keri.
So what do you think is the best to tackle this problem? Create dedicated unique page for all those terms and optimize it the way we do all the time?
Thanks
-
Keep in mind that Google generally does not want to include search results in their search results.
-
Yes. Think of it like another page on your website, and optimize it in the same way. Make sure that it is a useful page, and that it has all the on page elements in place. The biggest issues is going to be duplicate content so, use some programming magic to make sure that you are not creating duplicate content. Then build some internal and external links to it. Just keep taking steps to optimize it in the right way and someday it might rank for you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Im scoring 100% in the page optimization, wht else I need to do, because I rank 7-12 in search results
Hi All, Pls check the below url http://www.powerwale.com/inverter-battery for inverter battery keyword in google.co.in im scoring 100% in the page optimization, wht else I need to do, and also I still rank in between 7 to 12 in search results.. How can be in Top 3 search results.. Pls suggest.. Thanks
Intermediate & Advanced SEO | | Rahim1191 -
How does Google select what ends up in the snippet before SERPs?
We rank on page 1 for some keywords. Pulling SEMRush reports, we discovered we were placed #1, and we thought it was out of the norm, then determined it was due to the snippet preview Google created before SERPS. Anyway to know how we can consistently be favored by Google to get the snippet preview? I've read up a structured data markup on schema could help. https://developers.google.com/structured-data/ All input is appreciated.
Intermediate & Advanced SEO | | ejcruz0 -
Weird Google SERPs after New Domain Transfer 301
Hi, I have some very weird results in the SERPS - We did not do a complete 301 of the entire domain, but rather individual pages. We did the transfer back on 10th of June, and I was checking to see if there were any results on old domain of pages that were transferred to new domain via 301. There were, but... Now I have the following occurring in the search results: Title of Page (Links to old domain!! )
Intermediate & Advanced SEO | | bjs2010
www.oldomain.com › ... › Figures & Sculptures › Tall Sculptures (these last 2 breadcrumbs link to NEW domain??!!)
Bla bla bla (meta description from new domain meta description I know it's Monday, but this one has got me quite concerned! - Any insight appreciated! Am I going nuts?0 -
Problem with description on Google search results.
A few months ago I changed the description of one of the pages on my site.
Intermediate & Advanced SEO | | Tiedemann_Anselm
And I noticed that Google does not display the entire description of his search results. Description page is: "Get yourself a personalized name necklace, we offer a huge range of silver, gold and gold plated name necklaces." And Google only shows this line: "Get yourself a personalized name necklace, we offer a huge ... " Did someone have an idea why is that? 2EPSLGX.png0 -
To index or de-index internal search results pages?
Hi there. My client uses a CMS/E-Commerce platform that is automatically set up to index every single internal search results page on search engines. This was supposedly built as an "SEO Friendly" feature in the sense that it creates hundreds of new indexed pages to send to search engines that reflect various terminology used by existing visitors of the site. In many cases, these pages have proven to outperform our optimized static pages, but there are multiple issues with them: The CMS does not allow us to add any static content to these pages, including titles, headers, metas, or copy on the page The query typed in by the site visitor always becomes part of the Title tag / Meta description on Google. If the customer's internal search query contains any less than ideal terminology that we wouldn't want other users to see, their phrasing is out there for the whole world to see, causing lots and lots of ugly terminology floating around on Google that we can't affect. I am scared to do a blanket de-indexation of all /search/ results pages because we would lose the majority of our rankings and traffic in the short term, while trying to improve the ranks of our optimized static pages. The ideal is to really move up our static pages in Google's index, and when their performance is strong enough, to de-index all of the internal search results pages - but for some reason Google keeps choosing the internal search results page as the "better" page to rank for our targeted keywords. Can anyone advise? Has anyone been in a similar situation? Thanks!
Intermediate & Advanced SEO | | FPD_NYC0 -
Number of Links for Internal E-commerce Search Pages (and Anchor Text)
Hello! We have an internal search engine for different email, postal, and phone data products on our website (75,000 product pages... calling all direct marketers!), I've noindexed all our dynamic search pages, but I'm wondering how else I can improve these pages. Should I reduce the amount of links on each page?
Intermediate & Advanced SEO | | Travis-W
Currently there are 20 search results per page. " <variable>Mailing List" has been a pretty good source of traffic for our product pages.
Should I change the anchor text for all the product pages listed to include the added long-tail keyword, or would that be extremely spammy, having the word "Mailing List" 20+ times on my page? We have both static and dynamic search pages - here is one of static ones: http://www.consumerbase.com/direct-marketing-mailing-lists.html
My main problem with adding the long tail KWs to the anchor text is that we still want our static search pages indexed.</variable> Thanks!0 -
Duplicate title tags in a pagination case (not search results)
Hello fellows I working on a site that have duplicate pages' titles tags, the case is the following: there is a category page that is split in couple pages via pagination (1,2,3 ....) all these pages have the same title tag for example: looking at this page for example, it has a pagination at the bottom, all the pages in the pagination (let's say page 5 for example) have the same title tag for the rest (including the first page). How should I deal with this case? should I simply add to the title tag its corresponding page number? e.g, full interviews - page 1? or I should I use canonical tag? I'm really confused. Your help is really appreciated.
Intermediate & Advanced SEO | | MHD0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0