Whether letting an old category just 404 out is OK
-
Hello,
We've got some hidden categories that are still indexed in the search engines. If there are no links to these hidden categories, can we just let them 404 out and be OK SEO wise? We can't 301 redirect them. It's about 50 categories.
-
Hi Bob,
Just to extend on Jane's point and answer your question - if you 301 redirected every single page on your site, it would overtime slow down your website and if a lot of those pages don't have strong authority then it might be detected and potentially harm your sites rankings. A link to a quora post below provides additional reasons.
http://www.quora.com/Why-should-one-avoid-overusing-301-redirects
-
Hi Bob,
This is fine - Google recommends 404 / 410 for removing pages - if you want them gone even quicker, have them return 404s and use Google's page removal tool.
-
1. Why can't you 301 them?
2. If you want them out of the index, try a manual URL removal via Webmaster Tools.
-
Hey Bob,
If these pages have been clearly hidden in the first place, then from my perspective I already see no value in these pages.
Having non-important pages returning 404 error pages is ok. We only maintain the existing link juice or page authority for pages that have been taken down or reoptimised, in order to maintain existing SEO efforts or to direct users to an alternative page.
I hope this helps.
Regards,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress Category Archives - Index - but will this cause duplication?
Okay something I am struggling with Using YOAST - but have a recipe blog - However the category archives have /are being optimized and indexed as I am adding custom content to them , then listing the recipes below. My question is if I am indexing the Category Archives and using these to add custom content above - then allows the recipe excerpts from the category to be listed underneath - will these recipe excerpts be picked up as duplicate content?
White Hat / Black Hat SEO | | Kelly33300 -
Negative SEO campaign just started against my site. What do I do?
As the question says, I have just got alerts of new links, being clearly a negative seo campaign against my site. We are talking, lots of spammy, rude anchor text type keywords being used. Whilst I only have alerts of a small number (around 30), it has just happened and I know from the type of spammy links they are that more will be coming. So, question is, should I disavow? Do I keep submitting new disavows every few days as more are discovered? Any advice will be greatly be appreciated.
White Hat / Black Hat SEO | | jonathan790 -
GWT 404 best practices
I'm getting back lots of 404 errors for old websites that are linking back to my current website. If the website content/anchor text has no relevancy to my current content is it still best practice to redirect to current home page, contact the web master to remove link or any other suggestions? Not exactly sure if redirecting looks spammy since it's irrelevant content. Thanks for your help!
White Hat / Black Hat SEO | | IceIcebaby0 -
Will blank category pages automatically get updated
Hello, We've got old category pages that are blank like domain/shoes.html (blank white page not in menu anymore) domain/newshoesurl.html (working URL with link in menu) Will the blank pages be automatically deindexed and updated by Google?
White Hat / Black Hat SEO | | BobGW0 -
Content optimized for old keywords and G Updates
Hi, We've got some old content, about 50 pages worth in an Ecommerce site, that is optimized for keywords that aren't the subject of the page - these keywords occur about 8 times (2 keywords per page) in the old content. We are going through these 50 pages and changing the title, H1, and meta description tag to match the exact subject of the page - so that we will increase in rankings again - the updates have been lowering our rankings. Do we need to completely rewrite the content for these 50 pages, or can we just sprinkle it with any needed additions of the one keyword that is the subject of the page? The reason I'm asking is that our rankings keep dropping and these 50 pages seem to be part of the problem. We're in the process of updating these 50 pages Thanks.
White Hat / Black Hat SEO | | BobGW0 -
Redirecting old domains for SEO ranking?
It's been a while since I read anything seriously out of the box on SEO but I thought I would see what others thought of the bold assertions made in this article. Most of it revolves around buying expired domains and using a 301 to point them, and their juice, to new sites. This guy makes a living doing this so he has to know a bit more than the average Joe but I'm wondering where the other shoe is and when it drops.
White Hat / Black Hat SEO | | Highland0 -
Old SPAM tactic still works and gets TOP 3 in SERP?
Hi Mozers, Below you can see some examples of spam ( hidden text and sneaky redirects) which are in SERP for our branded keywords during last 3 months. Some of them occupy very high position in SERP (top 3/top5). https://www.google.com/search?num=100&newwindow=1&safe=off&biw=1883&bih=1028&q=%22your+mac+-%22%2B%22cleanmymac%22 I sent spam reports and I’m going to continue doing so. (~500 spam reports from personal and work google account) I contacting directly with some of the hacked sites (web-masters) and tried to help them to fix this issue, but it takes a lot of my time. But 3 months!? Can you give me any advice, what doing next? Thank you!
White Hat / Black Hat SEO | | MacPaw0 -
'Stealing' link juice from 404's
As you all know, it's valuable but hard to get competitors to link to your website. I'm wondering if the following could work: Sometimes I spot that a competitor is linking to a certain external page, but he made a typo in the URL (e.g. the competitor meant to link to awesomeglobes.com/info-page/ but the link says aewsomeglobes.com/info-page/). Could I then register the typo domain and 301 it to my own domain (i.e. aewsomeglobes.com/info-page/ to mydomain.com/info-page/) and collect the link juice? Does it also work if the link is a root domain?
White Hat / Black Hat SEO | | RBenedict0