Google ranking is HORRIBLE. Following SEOMoz suggestions and just can't climb.
-
First of all, the URL is stores.dhsequipment.com.
In January, this online store switched from Homestead to Big Commerce. Since the store updated, we decided now is the time to update our product descriptions, URL's, title tags and meta descriptions. (For the first time, we had the ability to customize our URL's.)
Product Description: I went through 2,500 products and updated the product description. I added an H1 & H2 to each description, and included pertinent information such as part numbers. Each product also received a new page title, meta description (which is usually the first line of the product description, don't know if this is bad or not) and a new URL, (which did redirect).
Once I would complete a section, I would submit a new sitemap to Webmaster Tools.
After a month and nothing happening, I started using SEOMoz which helped me rebuild some of my more important pages, such as the home page and main category pages such as:
http://stores.dhsequipmentparts.com/stihl-ts420-parts/
http://stores.dhsequipmentparts.com/stihl-ts700-parts-stihl-ts800-parts/I fetched these pages in Webmaster Tools after completion. However, it's been several weeks since and I'm still on page 4 or 5 in the SERPs.
Just a little history on the store; this store has been in operation for more than 6 years. Previously, we ranked on page one for 75%+ of our products. My belief is because our URL's had history, probably more so than our competitors.
I'm not sure what I should do. Business is super slow and we can't afford to wait much longer.
-
That is our next step. We discussed it this morning after your original post. Thank you.
-
Regardless of what Google says or does, links are still a huge factor in search rankings. You need to some quality links to your site to see improvement in your SERP positions. The Moz blog is full of tips on it.
-
Honestly, we've never had any.
-
On top of the site move issues, I just put your site in Open Site Explorer and you have no backlinks from anyone. That's a big part of your ranking problem. Did you get rid of a bunch or have you never had any?
-
There are many routes. I am not saying which one is best or which one will work. Some might work, some might be a disaster. I suggest hiring an SEO who has experience in recovering site moves that have gone bad.
Two routes that come to my mid are...
A) Go back to Homestead and have them restore an exact copy of your site from back up. This would have been a good choice if done immediately after your move. Now a couple months have gone by and this might be a bad move. You need advice from someone who has experience in this problem.
B) If you have a list of the Homestead URLs. You might be able to find someone who knows how to do 301 redirects on BigCommerce. I saw lots of old URLs of your site at Archive.org and they were hitting 404 pages on your new domain, some were doing 302 redirects, some were producing an empty page. This might recover some of your loss. How much, I can't say. You need an experienced person.
So there you have Door A and Door B. Each has its problems. There could be Door C and Door D that an experience person would know about.
If this was my site I would be hiring experience as soon as possible.
-
In the case that I do not have access to the htaccess file, is there anything else that I can do? Or, is there anything else that I could do regardless?
-
I believe our old, previous store has been taken down by Homestead.
So, if you left Homestead and they have shut down the service that you had there... then you will need to have an htaccess file on your current host that lists all of the Homestead URLs and 301 redirects every one of them to equivalent URLs on your BigCommerce site. Without that the traffic flow from Homestead will be cut off and the powerflow will evaporate.
-
According to Big Commerce? Yes, old URL's will 301 redirect to new URL's automatically when you edit them. However, when we first started updating our products, we found that a lot of product URL's didn't redirect. Instead it gave us a 404 page.
I believe our old, previous store has been taken down by Homestead. I can't find any of our old organic results for that store to give you an example.
-
You mentioned that you changed your URLs. Did you do 301 redirects to the new URLs to preserve the rankings and power?
If I grab old URLs of your site from archive.org and copy/paste them into a browser most of them are hitting 404 pages.
Also seeing duplicate content on the mybigcommerce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Miffed about why the page isn't ranking!
HI all - hope you can help We seem to be dropping back and fourth completely on one of our key terms and I really don't get it. The home page seems to now be ranking for another but I have made a page purely for this main term and whilst it was starting to rank well , we have now dropped off for it. Anyone able to lend some advice?
On-Page Optimization | | KellyDSD860 -
My website isn't showing on releated: google command
Well the title says everything... I really cannot understand why this happens... if you want to check by yourselves just copy paste the following in google: related:www.pccdkeys.com
On-Page Optimization | | dos06590 -
Can I just replay a backup within wordpress to regain my google ranking from yesterday?
Hi, yesterday I had a wonderful ranking for the website I do SEO for. The site is pretty still new (online since about one week). Around 11 am yesterday we ranked pretty good and challenged some local sites within the insurance business. Then I made a mistake and stuffed a part of a mail (full of keywords and comments) that was sent to me into an alt-tag of an image. Unfortunatelly it took me around 2 or 3 hours to notice. Before fixing the issue I made some other SEO changes and the site dropped on different keywords on google. Now it practically disappeared from the results… 😞 Does it make sense to just play back a backup from around 11 am yesterday or will google penalize so much going back and forth… (Meanwhile title-tag has been changed, an some alt-attributes, one of three H1s on the page to make it fit more to the title) Best regards Marc
On-Page Optimization | | RWW0 -
Why am I ranking on both Bing and Yahoo and yet the rankings are declining on Google
I'm seeing ranking go up on both Bing and Yahoo and yet they are going down on Google. I did see a bunch of spammy links show up about a month ago but have managed to get all those taken down although did not get any warnings from Google in Webmaster tools about them was more of a preemptive measure. The site in question. http://www.gocitrusnow.com
On-Page Optimization | | mwaters19790 -
Table text : Does that influences the website's ranking ?
We are currently working on a new page for one of our clients and there is A LOT of writing, so A LOT of differents pages. If I decide to put the texts on table text instead of creating a link for another page, will that influence the ranking in any way ? I've been a web writer for only a year now and still try to figure out how to optimize the written part. Thank you for your answers.
On-Page Optimization | | marketingmedia.ca0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
What is causing Bing and Google Rankings to Differ by so much?
Does anyone know the trick to have Google Rankings to be as good as Bing/Yahoo Results?
On-Page Optimization | | hfranz0 -
How do I do a 301 Redirect in IIS 7 from http://www.freightmonster.com/index.html to http://freightmonster.com/index.html when I don't have a physical page to redirect?
I'm trying to get rid of my Rel Canonical links and use the 301 Redirect instead.
On-Page Optimization | | FreightBoy0