301 redirect to a temporary URL
-
Hi there,
What would happen if I redirected a set of URLs to a temporary URL structure. And then a few weeks later redirected the original URLs and temporary URLs to the final permanent URLs?
So for example:A -> B for a few weeks.
then: A->C and B->Cwhere:
C is the final destination URL.
B is the temporary destination
A is the original URL.The reason we are doing this is the naming of the URLs and pages are different, and we wish to transition our customers carefully from old to new.
I am looking for a pure technical response.
Would we lose link juice? Does Google care if we permanently redirect to a set of 'temporary' URLs, and then permanently redirect to a set of what we think are permanent URLs?Cheers,
Simon
-
When you finally get your urls sorted out, google will sort it out also. in the mean time you may loose ranking, but in the end all will be sorted.
-
With a 301, you always lose some link juice, but just make sure you don't get into a situation where you are redirecting from a redirect. This can completely strip all link juice you have and cause you issues.
-Andy
-
If I would be at your place I would prefer to live with the basic rule. The rule is:
- 301 is a permanent redirection which means the link juice will flow to the new URL
- 302 is a temporary redirection which means the people will redirect to the new page but link juice will not flow.
Use 301 to only the final destination so that your link juice does not loss from one to another redirection.
So if A to B is a test use 301 and B to C is finally where you want your user to land use 301. Once you have the final URLs redirect all to the final destination and this time it will be 301 redirection.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirection help needed!
Hi all, So if we used to have a domain (let's say olddomain.com) and we had a new site created at newdomain.com how do we properly setup redirects page to page. Caveat, the urls have changed so for instance the old page oldomain.com/service is now newdomain.com/our-services on the new site. Do we need to have hosting on the old site? Do we need to setup individual 301s for each page corresponding to the new page? Just looking for the easiest way to do this CORRECTLY. Thanks, Ricky
Intermediate & Advanced SEO | | RickyShockley3 -
Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?
Hey Mozzers, I'll be moving several sites from HTTP to HTTPS in the coming weeks (same brand, multiple ccTLDs). We'll start on a low traffic site and test it for 2-4 weeks to see the impact before rolling out across all 8 sites. Ideally, I'd like to simply 301 redirect the HTTP version page to the HTTPS version of the page (to get that potential SEO rankings boost). However, I'm concerned about the potential drop in rankings, links and traffic. I'm thinking of alternative ways and so instead of the 301 redirect approach, I would keep both sites live and accessible, and then add rel canonical on the HTTPS pages to point towards HTTP so that Google keeps the current pages/ links/ indexed as they are today (in this case, HTTPS is more UX than for SEO). Has anyone tried the rel canonical approach, and if so, what were the results? Do you recommend it? Also, for those who have implemented HTTPS, how long did it take for Google to index those pages over the older HTTP pages?
Intermediate & Advanced SEO | | Steven_Macdonald0 -
Handling Multiple Domain 301 Redirects on Single htaccess file
Hello, I have a client that currently that has 9 different markets with different sub-domains on one server (aka one htaccess file.). All the sites have very similar Navigation and some of them contain the same products aka same URLs. The site is using Magento CMS and I'm trying to figure out how to redirect some products that have been removed from one of the stores. The problem I'm running into is when I try to redirect one store url, it redirects all the site's URLs. Example http://store.domain1.com/ http://store.domain2.com/ I'd like to redirect http://store.domain1.com/old-url.html to http://store.domain1.com/new-url.html without making http://store.domain2.com/old-url.html redirect. I've literally been pulling out my hair trying to figure this one out but have had no luck. Does anybody have any ideas on how I could do this without having the sites redirect or create any loops? Any wisdom from you apache experts would be greatly appreciated. Thanks, Erik
Intermediate & Advanced SEO | | Erik-M0 -
New Site Launch - Redirecting Hundreds of Old Invalid URLs?
We have a client whose WMT shows a ton of "Not found" crawl errors after a new site launched. The URLs are largely a bunch of files that they had previously uploaded on their old site which have external links pointing at them. What is their best course of action, if they don't have files on the new site that correspond with these old files? Redirect to the home page? Leave them 404ing? Customize 404 message? (Note: They're mostly generic, non-human friendly URLs that are difficult to identify like /gallery3.php/ppage/3, g/interior.php/pid/3/sid/24, /uploads/1213196781.pdf)
Intermediate & Advanced SEO | | VTDesignWorks0 -
Persistent listings or 301 redirects better for SEO?
Imagine these 2 scenarios for an ecommerce listing. 1. A listing that only closes once stock runs out 2. A listing that relists every 7 days assuming stock has run out and doing a 301 redirect to the latest version of that listing (imagine it relists several times) You might ask why on earth we would have the 2nd scenario, but we are an auction site where some listings can't be bid on. In other words those Buy Now only listings are also part of the auction model - they close after 7 days. For me it is a no-brainer that scenario 1 is better for SEO, and I have my ideas on why this is better for SEO than the second scenario such as age, SERP CTR, link equity not being diluted by 301 redirects not changing every 7 days when the listing relists multiple times etc. I was wondering if someone could articulate better than I possibly could why scenario 1 is better for SEO, and why scenario 1 would rank better in the SERPS....would it? Many thanks! Cheers, Simon
Intermediate & Advanced SEO | | sichristie0 -
URL Redirect: http://www.example.net/ vs. http://www.example.net
I currently have a website set up so that http://www.example.net/ redirects to http://www.example.net but **http://www.example.net/ **has more links and a higher page authority. Should I switch the redirect around? Here's the Open Site Explorer metrics for both: http://www.example.net/ Domain Authority: 38/100 Page Authority: 48/100 Linking Root Domains: 112 Total Links: 235 http://www.example.net Domain Authority: 38/100 Page Authority: 45/100 Linking Root Domains: 18 Total Links: 39
Intermediate & Advanced SEO | | kbrake0 -
301 redirect or Robots.txt on an interstatial page
Hey guys, I have an affiliate tracking system that works like this : an affiliate puts up a certain code on his site, for example : www.domain.com/track/aff_id This url leads to a page where the hit is counted, analysed and then 302 redirects to my sales page with the affiliates ID in the url : www.mysalespage.com/?=aff_id. However, we've noticed recently that one affiliate seems to be ranking for our own name and the url google indexed was his tracking url (domain.com/track/aff_id). Which is strange because there is absolutely nothing on that page, its just an interstatial page so that our stats tracking software can properly filter hits. To remove the affiliate's url from showing up in the serps, I've come up with 2 solutions : 1 - Change the redirect to a 301 redirect on his track page. 2 - Change our robots.txt page to block all domain.com/track/ pages from being indexed. My question is : if I 301 redirect instead of 302, will I keep the affiliates from outranking me for my own name AND pass on link juice or should I simply block google from crawling the interstatial tracking pages?
Intermediate & Advanced SEO | | CrakJason0 -
Any way to find which domains are 301 redirected to competitors' websites?
By looking at the work from an SEO collegue it became clear that his weak linkbuilding graph probably is not the cause for his good rankings for a pretty competitive keyword. (also no social mentions where found) I was wondering what it could be, site structure and other on page optimization factors seems to be ok and I don't think there will be exceptionally good or bad user behavior... Finally I looked at the competitors and found that they have more links, better content en better design, so I got a little stuck. The only reason I can think of is that he is doing 301 redirects (or is rel=canonical tags). Is there a way to trace these redirects back to the source in order to include this important variable in your competitor research? thnx
Intermediate & Advanced SEO | | djingel10