What value could you expect from the use of schema.org metadata?
-
Google , Yahoo and Bing have now teamed up to develop unified Meta data standards for all types of content.
I personally see this as the next step to larger world-wide knowledge availability.
Why is this a big deal?
If everything comes together, and every page had perfect markup, the answers to users questions could be answered and validated against the information found on every website that had that answer.Example: Who is the author of "The catcher in the Rye"
11345 Websites Result : J. D. Salinger
301: Websites Resulted : Jake SalingerBest Result: J.D. Salinger -> Contact J.D Salinger -> Bio etc.
Information would become the link , user's navigation intent becoming the Anchors.
Here is the URL of the different types of metadata schema's found on google's new schema.org
http://schema.org/docs/schemas.html
- Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries ...
- Embedded non-text objects: AudioObject, ImageObject, VideoObject
- Event
- Organization
- Person
- Place, LocalBusiness, Restaurant ...
- Product, Offer, AggregateOffer
- Review, AggregateRating
What are the benefits of the different categories of metadata being used?
Can anyone site specific case studies done on the enhanced SERP results shown as a result of this metadata?
-
I haven't seen a case study although everyone has been showing this with Google Recipes.
The one issue that has come up is that by making it easier to display info in the SERPs there is a possibility that people may never click-through. For example, if you are searching for movie times or the length of a music recording or the time of event you can get that information on the SERPs and never make it to the page.
So GYB want us to neatly package our info for them but then they benefit because people search for something else rather than spending time on our sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organization name as text vs. as a picture with alt text + Schema.org markup
I'm looking for some feedback to implement best practice for the markup of our header/navigation at the top of our site. Our organization name and a tag line is at the top of every page on the left, then our logo, then our navigation to items like "Topics" "FAQs" "About us" etc is to the right along the top. Our organization name includes the most frequently searched keyword for what we want to rank on, and our organization name is our domain name. A couple other background items: we're a non-profit startup and no code is public yet -- hence, I'll be explaining what we're going for. We're coding in straight html/css, not using Wordpress or anything like that. When we originally DIY coded our draft homepage and a few landing pages, we put the organization name and tag line into the markup as text, to look like this: Organization name | Pretty | Navigation items over here
Web Design | | scienceisrad
Explanatory fun tag line | Cool |
--------------------------------------- | Logo | --------------------------------------------------------- Then we outsourced the markup of two more landing pages to a company that does on-demand orders for responsive markup, based on png's we sent of the designs. The company's code renders a fabulous looking version of our design, and important for usability, it is responsive. The company also did something else I'm not so sure of. They made one big image out of our organization name, tag line and logo ... because? The indenting and different font sizes of the Organization name and tag line was too hard to code in? Or is it just best practice for html standards, SEO, etc. to make it one big logo?? Now, as part of an overall effort I'm working on to reconcile our different code ... I'm mulling right now specifically on reconciling the different approaches we each took and incorporating new best practices for the header ... based on what I'm reading online about headers, including debates about whether to use h1 for your company name, whether using an image for the name is fine, advice about including Schema.org markup for logos, etc. Given all this, which of these two options look better to you? Do they seem equally good to you? What would you change about the one that looks better to you? What do I have wrong in them? Or would you code this entirely differently to hit all best practices? What do you think about using h1 for organization name vs. is there a better tag to use for the organization name to code it in as text? (Note: we have other h1's on our pages for the actual article/content titles of each page, which maybe we should, maybe we shouldn't be having those as h1's?) Option 1 -- using text for our name and tag line: <header id="top" class="brandfont brandcolor">
[# Organization name Explanatory fun tag line](/) Organization name logo {navigation code here}
</header> Option 2 -- name, tag line and logo all as one big png image: <header id="header" class="container"> Organization name tag line {navigation code here}
</header>1 -
Duplicate Title Issues using # anchor tags
Our homepage navigation uses anchor tags (?TabNumb=1#, ?TabNumb=1# etc) rather than directly linking to different pages to decrease load time (and simplify the build process I owuld imagine). These anchor links are showing up as duplicate titles in Moz. I am pretty sure if I were to use noindex or rel tags, that could have a negative affect on my search results. Any way to tackle this outside of a complete redesign of the structure? http://www.dedoose.com/about-us/?TabNum=2# as an example
Web Design | | sbnjl0 -
Should I Use An Animated Javascript Responsive Site
Hi, hope someone might be able to help me with this. I am setting my son up with a website for his small painting and decorating company. However, I am a wordpress stalwart and he has seen a theme which is a javascript animated responsive theme from template monster. Its not my choice just he is adamant that he wants it. However, I am slightly concerned that Google cannot index as well with these kind of sites as they would with a standard HTML site. I would be grateful if someone could confirm if they can be indexed etc. The content appears in what I can only describe as lightboxes. Thanks
Web Design | | denismilton0 -
Schema question
Caresma Building
Web Design | | esiow2013
Alamang St., Bel-Air,
Makati City,
Philippines
1209 (632) 890-0062
jane-doe@xyz.edu Question 1: What is the difference if i remove itemprop="address" after the Question 2: Do i need this line or should I remove it since "telephone" and "email" are also under "PostalAddress"? Thanks in advance! 🙂0 -
Using (duplicate) content in different contexts
I have three distinct hosting products, each solving three different problems. While these three products have different features in terms of functionality, they are all built on the same platform. Now, in terms of marketing some features of the platform, f.ex. High Availability, is significant to all of the products. How do I go about to include information about this feature on all product pages without getting penalized for duplicate content? Is there a way to tell Google that parts of the content on the pages for product 1-3 is duplicated with intent, or duplicated from f.ex. a page that explains the technical aspects of the platform?
Web Design | | SYSE0 -
How do I gain full SEO value from individual property pages?
A client of ours has a vacation rental business with rental locations all over the country. Their old sites were a messy assembly of black hat, broken links and htaccess files that were used over and over on each site. We are redoing everything for them, in one site, with multiple subdirectories for individual locations, like Aspen, Fort Meyers, etc. Anyhow, I'm putting together the SEO plan for the site and I have a problem. The individual rental properties have great SEO value (lots of text, indexable pictures, can create google/bing location pages), and are great for linking in social media (Look at this wonderful property, rental price just reduced!). However, I don't want individual properties, which will have very similar keywords, links, descriptions, etc, competing with each other when indexed. Truth be told, I don't really want search engines linking directly to the individual property pages at all. The intended browsing experience should allow a user to "narrow down" exactly what they're seeking using the site until the perfect rental appears. What I want is for searchers to be directed to the property listing index that most closely matches what they're seeking (Ft. Meyers Rental Condos or Breckenridge Rental Homes), and then allow them to narrow it down from there. This is ideal for the users, because it allows them to see all available properties that match what they want, and ideal for the customer, because it applies dozens of pages of SEO mojo to a single index, rather than dozens of pages. So I can't "noindex" or "nofollow", because I want all that good SEO mojo. I can't REL=CANONICAL, because the property pages aren't similar enough to the index. I can't 301 Redirect because I want the users to be able to see the property pages at some point. I'm stymied.
Web Design | | SpokeHQ0 -
Hey on some of my report cards its saying im not using rel canonical correctly how do i change this on my site?
on some of my report cards its saying certain things featured on my services page are actually linking to my blog or something. and its saying im not using rel canonical correctly. can you help me out?
Web Design | | ClearVisionDesign0 -
How does using a CMS (i.e. Wordpress/Drupal) affect backlinks and SEO?
So I need to build a website with over 100 pages in it. Elements of the design will probably be moved around and or tested so I need to use a CMS. It's pretty much a review site so while the content will remain static I'd like to employ A/B testing to mess with conversion rates. Wordpress has a plugin for that even. So I'm just wondering, since CMS pages are pretty much created on spot and not retrieved from a library, how this affects backlinks and anchor text? How exactly does the external website point to yours if the URL is dynamically generated? Or am I misunderstanding something? Please recommend any extra resources as well if you can.
Web Design | | seochump0