How to avoid duplicate content when blogging from a site
-
I have a wordpress plastic surgery website. I have a wordpress blog on the site.
My concern is avoiding duplicate content penalties when I blog. I use my blog to add new information about procedures that have pages on the same topic on the main site. Invariably same keywords and phrases can appear in the blog-will this be considered Duplicate content?
Also is it black hat to insert anchor text in a blog linking back to site content-ie internal link or is one now and then helpful
-
Jane,
Thank you very much. That is what I try to do-blog on a sub topic to add more depth to the page topic. I have just been paranoid after Penguin about trying to avoid similar key words and phrases that can be in page-but impossible for blog to make sense without some repetition.
Dr. Seckel
-
Hi,
If you have a page on a certain procedure, a blog post about that procedure should aim to expand on the existing content rather than repeat it in an attempt to create fresh content. You're naturally going to mention the same topics, but this is normal and Google sees "similar" content all over the web all the time. What you'd be looking to do with a blog to make it both useful for search engines and people, is take a topic where you have basic information on a "product" page and consider exploring the following for a blog post (please excuse a lack of surgery knowledge here!):
- Gather the latest medical research on the procedure and talk about how it has changed over time
- Go into more detail about how a procedure is different for men and woman (if it is) and what needs to be considered when treating patients
- Tips for how to maximise results after the procedure is complete
- Common recovery issues and how to resolve them or watch out for them
Any new or different information you can include will add to the status of the blog post as a new, relevant piece of content, rather than something that has been repurposed from a product page.
You can link internally in the way described above, but make sure you're always linking with the intention of explaining what the linked-to page is about, rather than with the idea that you are trying to manipulate how search engines view the page.
-
Thank you for your helpful advice
-
Hello,
As long as the content is not identical then you should not have any issues with duplicate content. If the same keywords or phrases appear that is alright, but try not to over due it and mix it up as best you can. As for the internal linking, it is ok to link internally, but again, mix it up. Don't use the same keywords in the anchor text over and over, use different phrases and always, make it sound natural. Focus on the content and don't over optimize your pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content when working with makes and models?
Okay, so I am running a store on Shopify at the address https://www.rhinox-group.com. This store is reasonably new, so being updated constantly! The thing that is really annoying me at the moment though, is I am getting errors in the form of duplicate content. This seems to be because we work using the machine make and model, which is obviously imperative, but then we have various products for each machine make and model. Have we got any suggestions on how I can cut down on these errors, as the last thing I want is being penalised by Google for this! Thanks in advance, Josh
Technical SEO | | josh.sprakes1 -
Duplicate Page Content and Titles from Weebly Blog
Anyone familiar with Weebly that can offer some suggestions? I ran a crawl diagnostics on my site and have some high priority issues that appear to stem from Weebly Blog posts. There are several of them and it appears that the post is being counted as "page content" on the main blog feed and then again when it is tagged to a category. I hope this makes sense, I am new to SEO and this is really confusing. Thanks!
Technical SEO | | CRMI0 -
Is duplicate content ok if its on LinkedIn?
Hey everyone, I am doing a duplicate content check using copyscape, and realized we have used a ton of the same content on LinkedIn as our website. Should we change the LinkedIn company page to be original? Or does it matter? Thank you!
Technical SEO | | jhinchcliffe0 -
How much to change to avoid duplicate content?
Working on a site for a dentist. They have a long list of services that they want us to flesh out with text. They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each. Obviously, we're not going to write this off the top of our heads. We're pulling text from other sources and trying to rework. The question is, how much rephrasing do we have to do to avoid a duplicate content penalty? Do we make sure there are changes per paragraph, sentence, or phrase? Thanks! Eric
Technical SEO | | ericmccarty0 -
How can i resolve Duplicate Page Content?
Hello, I have created one campaign over SEOmoz tools for my website AutoDreams.it i have found 159 duplicate page content. My problem is that this web site is about car adsso it is easy to create pages with duplicate content and also Car ads are placed byregistered users. How can i resolve this problem? Regards Francesco
Technical SEO | | francesco870 -
Forget Duplicate Content, What to do With Very Similar Content?
All, I operate a Wordpress blog site that focuses on one specific area of the law. Our contributors are attorneys from across the country who write about our niche topic. I've done away with syndicated posts, but we still have numerous articles addressing many of the same issues/topics. In some cases 15 posts might address the same issue. The content isn't duplicate but it is very similar, outlining the same rules of law etc. I've had an SEO I trust tell me I should 301 some of the similar posts to one authoritative post on the subject. Is this a good idea? Would I be better served implementing canonical tags pointing to the "best of breed" on each subject? Or would I be better off being grateful that I receive original content on my niche topic and not doing anything? Would really appreciate some feedback. John
Technical SEO | | JSOC0 -
Duplicate content domains ranking successfully
I have a project with 8 domains and each domain is showing the same content (including site structure) and still all sites do rank. When I search for a specific word-string in google it lists me all 8 domains. Do you have an explanation, why Google doesn't filter those URLs to just one URL instead of 8 with the same content?
Technical SEO | | kenbrother0 -
Duplicate Content -->?ss=facebook
Hi there, When searching site:mysite.com my keyword I found the "same page" twice in the SERP's. The URL's look like this: Page 1: www.example.com/category/productpage.htm Page 2: www.example.com/category/productpage.htm**?ss=facebook** The ?ss=facebook is caused by a bookmark button inserted in some of our product pages. My question is... will the canonical tag do to solve this? Thanks!
Technical SEO | | Nobody15565529539090