Is it appropriate to use review markup for testimonials without numerical rankings
-
If a site has written testimonials from past clients, what is/is there an appropriate way to mark these up in schema since they don't have a specific numerical rating attached to them?
-
Hello Oren,
Most of the information I have seen requires some kind of rating number or data in order for reviews to show in the SERP.
If you look at google's guidelines for setting up structured data for an individual review, https://support.google.com/webmasters/answer/146645?hl=en#individual , you will see the 'rating ' is one of the properties. If you set this up without the rating property and then ran it through the rich snippet testing tool you will see an error and therefore the data will not be displayed in the SERP.
Also, in my experience, ratings structured data can be a bit finicky too, if the markup is not 100% accurate, then they do not display.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical Tag when using Ajax and PhantomJS
Hello, We have a site that is built using an AJAX application. We include the meta fragment tag in order to get a rendered page from PhantomJS. The URL that is rendered to google from PhantomJS then is www.oursite.com/?escaped_fragment= In the SERP google of course doesnt include the hashtag in the URL. So my question, with this setup, do i still need a canonical tag and if i do, would the canonical tag be the escaped fragment URL or the regular URL? Much Appreciated!
Technical SEO | | RevanaDigitalSEO0 -
Using hreflang tags properly.
On my site "example.com" I have set up the following in the header: The problem is that the tags are universal across the site, so every page has these tags, leading obviously to no return tag errors. I.e. the page www.example.ca/testing.html still has the tags: Not tags with "testing.html" in them. How bad is this? Does it matter?
Technical SEO | | absoauto0 -
So weird sudden drop in rankings
Hi All, ok so at the beginning of July we launched our new website, SEVEN weeks later we have dropped completly off all rankings what-so-ever, (except brand) but weirdly if i pan between browsers we dont use (for saved searches/cookies etc) sometimes the rankings show up where they used to be. Whats strange is we get crawled daily but it took seven weeks for our rankings to drop, ive done all testing i can - no manual actions, no updates when we dropped (15th Aug) no real differences in webmaster tools, no crawl errors, no massive rise in 404s, 500s etc etc, im really a bit stumped! Any help would be mucho appreciated in diagnosing this stumper!
Technical SEO | | Kennelstore0 -
How to Target Other Countries Using TLDs?
I would like to know if it is possible (and beneficial) to target other countries using country-based TLDs? When visiting a company website for instance, you often get redirected to your country's site. For instance, when you visit cafepress.com from Canada, you get redirected to cafepress.ca. Since both websites (cafepress.com and cafepress.ca) have the same content, how they get away with it with no duplicate content issues?
Technical SEO | | sbrault740 -
Unstable ranking
Hello, I own a website wich lately (since like few months ago) have a unstable ranking, I mean that one day I get 800 organic visits (good sells) and then a week when organic visits fall to 700,600,500,400.. then up again Why does this happen? I am lossing ranking :S site : todorepuestoselectro(dot)com Thank you very much im learning a lot here!
Technical SEO | | matiw0 -
How oftern should I use press relese
We are using press release agency to publish our new products/brands/offers. I realise this would increase our links. Would this be a good method and would those links be permanent? Can I publish as many as I want so I end up with many good links from trust source? Am I doing the right thing?
Technical SEO | | LauraHT0 -
Should I update old well-ranked posts?
I have a Wordpress site and I think I have "split content" problem. We use to publish preview info, i.e. "leaked images of iphone 5". Some weeks later, official release with official images. And some weeks later, our own review with quality content and pictures. Sometimes the first post are well ranked, but the best content is in our review. How should I manage that? I tried to make a page of each product and link it, but posts stills rank better than pages. And now I have several pages for the same keyword, ie: mysite.com/2011/08/11/leaked-images-of-iphone-5 mysite.com/2011/09/15/iphone-5-official mysite.com/2011/10/15/iphone-5-mysite-review and all linked in mysite.com/phones/iphone5 ... and mysite.com/tag/iphone5 What do you think is best approach to this kind of site? Thank you!
Technical SEO | | DSG0 -
Dismal content rankings
Hi, I realize this is a very broad question, but I am going to ask it anyways in the hopes that someone might have some insight. I have created a great deal of unique content for the site http://www.healthchoices.ca. You can select a video category from the top dropdown, then click on a video beside the provider box to see. The articles I've written are accessible by the View Article tab under each video. I have worked hard to make the articles informative and they are all unique with quotes from expert physicians. Even for strange health conditions that don't have a lot of competition - I don't see us appearing. Our search results are quite dismal for the amount of content we have. I guess I'm checking to see if anyone is able to point me in the right direction at all? If anything jumps out... Thanks, Erin
Technical SEO | | erinhealthchoices0