Domain or Category Links for E-Commerce Page?
-
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
mydomain.com/category-for-major-keywordNow when people like to link to me, what should I do? Shall they link to:
What brings me more in terms of ranking for that keyword with my category?
Thanks, Robin
-
I presume that you are talking about a page that is a category page that lists multiple products?
The general rule is that any page will tend to rank more highly when it has quality links pointing towards it. So, the same is true for a product category page. However, I would add the following caveats on the types of links for which you should aim:
- The links should be good ones and not from junk directories, article sites, and so on
- Don't use exact-match anchor text
- Are the websites quality and relevant -- one way to determine this is to ask if you would want a link from a site for the referral traffic even if Google did not exist. Is the page and website talking specifically about that type of product? Is it a website that your potential customers use and is relevant to the industry?
- Look at Domain Authority and Page Authority
- Will the link appear natural or as though you "built" it
- Will the link be an editorial one (placed in the main text of a page) and not in other places that are targeted by spammers (header, footer, sidebar lists, etc.)
- My personal rule is to try to earn links through natural PR and marketing (that's a Moz post I wrote on the topic) rather than to "build" them artificially
- Don't get too many artificial links pointing towards the category page -- it will look like an unnatural link profile. Most natural links will always likely point towards the home page or to pieces of content (like blog posts) that have added to the site.
I hope this helps! For links, quality matters more than quantity. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing Domains From Disavow File
We may have accidentally included the wrong domains in our Disavow file and have since removed most domains leaving the only very highly rated spammy links (using moz's new spam score)in the file. How long can it take for to google to recognise this change?ThanksMike
Moz Pro | | mlb70 -
What to look for with Domain Authority?
Hi, Our site has fluctuated between 20 and 22 DA for six months, but today it jumped to 27. Is that a sign we are doing something right or is 5 points within the DA's fluctuations pretty standard? Thanks, Ruben
Moz Pro | | KempRugeLawGroup0 -
How long will it take for Page Rank (or Page Authority) to flow via a 301 redirect?
I've recently redeveloped a static site using WordPress and have created 301 redirects for the original urls to the new urls. I know I won't get all the value passed via the 301, but I'm hoping some will. Any idea how long this may take? It's been nearly a month since the changeover so wondering if it would be weeks, months or more?
Moz Pro | | annomd0 -
How do OpensiteExplorer handle HTTPS pages?
For historical reason my entire site (https://www.banknorwegian.no ) is in )HTTPS. I am trying to use opensiteexplorer to get a linkprofile. But then I only get the links that point to www.banknorwegian.no (without https://) . Is it possible to use it for https pages? Also, I assume some of the same problem arise when I use the keyword difficulty tool. The pages I have show up in the result, but they have a Page Authority that has to be made from just links to the http version.
Moz Pro | | Peekabo0 -
Problem with advanced linking domains report in OSE
Hi everyone, I request an advanced linking domains report in Open site explorer, but my csv file have only three columns as a normal linking domains report : Root Domain, Domain Authority, Number of Linking Root Domains. I have missed some important data as: anchor text, origin, target url Etc I try to request the same report two time, but I have the same problem. Someone have experienced this issue and know the fix ? thanks
Moz Pro | | wwmind0 -
Why are my sub-domains ranking higher than my Root Domains?
I have just noticed that my sub-domains are ranking higher in Mozrank and Moztrust than the root domain - that seems nuts. Am I doing something wrong?
Moz Pro | | simonberenyi0 -
Link from home page
I see an abundance of websites that don't link out at all, and there is no data available to seoMoz for the sites, some like http:// regal - diving dot com (trying not to get moderated AGAIN Innocent need to show which link and its a competitor kind of) are not linking to anyone else just internal links. How come they dont show info to SEOMOZ Should I link out from home page, is this detrimental does ANY single link from home page show google that I am not a PROPER web business. thanks
Moz Pro | | landed0 -
HTTP 404 for 404-page?
Hi Mozzers! SEOmoz just finished crawling one of my websites and this crawl found 3 errors. One of these errors was the (custom) 404-page, because of the http-status 404. What's you suggestion about this? Should a 404-page have a status 404? Thanks in advance for your suggestions!
Moz Pro | | Partouter0