Google Analytics Content Experiments - Experiment Conversions and Goal Figures Don't Match
-
Hi,
I set up a new content experiment 6 days ago, the experiment says there have been 2 conversions but the goal associated with it says 5.
The experiment is set to target 100% of traffic, distributed evenly among the variations, the goal is a destination URL goal. I've doubled checked the goal set up and everything seems fine. How can the content experiment report a different figure to the goal associated with it?
Has anyone else noticed the same problem? Is this a bug? Is there a workaround available? Or is there a setting I need to be aware of when creating content experiments to prevent this from happening? I need to know I can trust the results the content experiments provide.
-
Hi Vicky, thanks for the update. I'll leave this question open for a while longer in case you do figure out what the issue was or it crops up again. Glad to hear things are working for you now, though!
Christy
-
Hi Christy,
No I wasn't able to get to the bottom of this, I copied the experiment, stopped the original and started again with all the same settings and haven't been able to recreate the problem.
The copied experiment has now found a winner and there were no discrepancies between the number of conversions in the experiment and the goal associated with it. I'm hoping it was just a bug with Analytics, there seem to be a few popping up lately for example I had one earlier today which wouldn't let me select the last couple of months in the calendar drop down.
Vicky
-
Hi Vicky, were you able to figure this out? Please give us an update, thanks!
Christy
-
Thanks for the tip, I'll double check the goal for conversions outside of the experiment.
-
You say the goal is a destination URL - is your content experiment for landing pages? Perhaps the 3 missing goals came from a landing page outside your content experiment and still hit the goal you set up. (recording a goal conversion, but not a conversion in your experiment)
Unless I'm misunderstanding your setup, it would entirely be possible to record a goal outside of your experiment. You may want to use a different goal or set up a funneled goal (where the have to follow a path for it to be recorded as a goal conversion).
-
3 variations plus the original page, 1 conversion for the original and one for one of the variations at the time of posting the question.
A new conversion has recorded for another variation today BUT I have stopped the experiment now and restarted it...just trying to see if it happens again with the new experiment (a copy of original) more than anything.
-
How many variations have you set up in your experiment and how many conversions are associated with both the original page and the variation pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two of Four Google Analytics Views Not Showing Data
Question for you MOZ friends: We added two new views about a week ago, the same views that we have added for more than 50 Accounts, and they are not showing any data. The views are for 'Filtered Traffic' (no IPs or spam) and 'Organic Only' including only the organic medium. Any ideas why this may not be working? First time we've come across this and couldn't find much help researching it... Thanks as always! street%20ga_zpsorfdnemi.png
Reporting & Analytics | | ReunionMarketing0 -
What's the final word on Image Search tracking in Google Analytics?
Sorry if this has been answered but I can't seem to get a straight answer to my questions by searching around. How is traffic referred by Google Images counted in Google Analytics? I know it used to be referral traffic from google.com/imgres. A lot of things I have read say that it should all be under google/organic now, but my site still gets referral traffic from google.com/imgres, so that can't be. However I also get traffic as google/organic that I am pretty sure is from image search, because we don't rank for the keyword normally, but we do for image search. What's the deal? How is traffic from an embedded image in a regular result page counted? How can I segment my image search traffic better? It would be great to see image search traffic as it's own medium. I found a script here -- http://jrom.net/google-images-in-google-analytics -- that looks promising, has anyone used it or can recommend another way? I haven't used the GA API very much so I want to make sure the script is kosher and won't screw up my numbers.
Reporting & Analytics | | tact0 -
Google Analytics: Do url redirects show up
Good Morning from 6 degrees c mostly cloudy wetherby UK 🙂 A redirect has been set up with the effect that when you key in www.hyload.co.uk it forwards to www.ikogroup.co.uk My question is please...within Google analytics will referall traffic from www.hyload.co.uk show up in referral traffic or because its a redirect will it be counted as direct traffic. Thanks in advance, David
Reporting & Analytics | | Nightwing0 -
Google Analytics
Hi I added one google analytics account with a third party business as an admin, and I accidentally shared all the accounts of my clients. So this business have access to all my google analytics account. How do I remove them as an admin of all the GA accounts except the one they need? A step by step process is welcomed 🙂 Thank you,
Reporting & Analytics | | Ideas-Money-Art0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0 -
Google Analytics: Difference Between Goal Conversions & Goal Completions
When using Google Analytics, what is the difference between total goal conversions and total goal completions? We have many goals set up in a lead generation environment. Therefore, the only element of conversion is submitted a lead and arriving on the "Thank You" page. THose thank you pages are tagged accordingly. When we run reports though, the number of "Total Goal Conversions" and "Total Goal Completions" never match up.
Reporting & Analytics | | eMagineSEO0 -
Disclaimer about using Google Analytic?
When using GA on my Website do I need to have a disclaimer that 'We are using Google Analtyic to Track information'?
Reporting & Analytics | | daracreative0 -
Google Analytics' Goals and Cold Fusion
We are having an issue tracking goal completions in GA with a cold fusion site. I would like to know if anyone as had similar issues and found a solution.
Reporting & Analytics | | JamesBarry0