Google Analytics Content Experiments - Experiment Conversions and Goal Figures Don't Match
-
Hi,
I set up a new content experiment 6 days ago, the experiment says there have been 2 conversions but the goal associated with it says 5.
The experiment is set to target 100% of traffic, distributed evenly among the variations, the goal is a destination URL goal. I've doubled checked the goal set up and everything seems fine. How can the content experiment report a different figure to the goal associated with it?
Has anyone else noticed the same problem? Is this a bug? Is there a workaround available? Or is there a setting I need to be aware of when creating content experiments to prevent this from happening? I need to know I can trust the results the content experiments provide.
-
Hi Vicky, thanks for the update. I'll leave this question open for a while longer in case you do figure out what the issue was or it crops up again. Glad to hear things are working for you now, though!
Christy
-
Hi Christy,
No I wasn't able to get to the bottom of this, I copied the experiment, stopped the original and started again with all the same settings and haven't been able to recreate the problem.
The copied experiment has now found a winner and there were no discrepancies between the number of conversions in the experiment and the goal associated with it. I'm hoping it was just a bug with Analytics, there seem to be a few popping up lately for example I had one earlier today which wouldn't let me select the last couple of months in the calendar drop down.
Vicky
-
Hi Vicky, were you able to figure this out? Please give us an update, thanks!
Christy
-
Thanks for the tip, I'll double check the goal for conversions outside of the experiment.
-
You say the goal is a destination URL - is your content experiment for landing pages? Perhaps the 3 missing goals came from a landing page outside your content experiment and still hit the goal you set up. (recording a goal conversion, but not a conversion in your experiment)
Unless I'm misunderstanding your setup, it would entirely be possible to record a goal outside of your experiment. You may want to use a different goal or set up a funneled goal (where the have to follow a path for it to be recorded as a goal conversion).
-
3 variations plus the original page, 1 conversion for the original and one for one of the variations at the time of posting the question.
A new conversion has recorded for another variation today BUT I have stopped the experiment now and restarted it...just trying to see if it happens again with the new experiment (a copy of original) more than anything.
-
How many variations have you set up in your experiment and how many conversions are associated with both the original page and the variation pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard2 -
Tracking Sessions for 301 Re-Direct in Google Analytics
Trying to track clicks for individual slides on a homepage slider. I cannot enter UTM codes on the slide links, just choose from a dropdown containing pages on my site (WordPress). So, I set-up 301 re-directs for all the slides. /slide1-redirect
Reporting & Analytics | | jbernier
/slide-2-redirect etc.. Will these redirect pages show up in GA? I cannot see them. I'm trying to create a Dashboard for Homepage slider clicks. John0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Is it possible to import data from an old Google Analytics profile to a new Google Analytics profile?
We have encountered a situation where a client's old SEO firm is refusing to grant us Admin access to our client's existing GA account. For security purposes (so the other SEO firm doesn't delete the existing GA profile) we have started a new Google Analytics profile. Again we do have access to the data in the old account. Is it possible to migrate this old data over (if we just have user access)? Thanks for the help
Reporting & Analytics | | RosemaryB0 -
Google Analytics Goals - Different Domain
Hi, We currently need to setup a goal that involves a different domain. Any guidance would be greatly appreciated. more info: the checkout process is redirected to a secure.domain Just let me know if I can provide any additional info that may helpful.
Reporting & Analytics | | opusvo0 -
On google analytics what is Mozilla Compatible Agent under browser and OS?
On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?
Reporting & Analytics | | essentialworld0 -
Duplicate content? Split URLs? I don't know what to call this but it's seriously messing up my Google Analytics reports
Hi Friends, This issue is crimping my analytics efforts and I really need some help. I just don't trust the analytics data at this point. I don't know if my problem should be called duplicate content or what, but the SEOmoz crawler shows the following URLS (below) on my nonprofit's website. These are all versions of our main landing pages, and all google analytics data is getting split between them. For instance, I'll get stats for the /camp page and different stats for the /camp/ page. In order to make my report I need to consolidate the 2 sets of stats and re-do all the calculations. My CMS is looking into the issue and has supposedly set up redirects to the pages w/out the trailing slash, but they said that setting up the "ref canonical" is not relevant to our situation. If anyone has insights or suggestions I would be grateful to hear them. I'm at my wit's end (and it was a short journey from my wit's beginning ...) Thanks. URL www.enf.org/camp www.enf.org/camp/ www.enf.org/foundation www.enf.org/foundation/ www.enf.org/Garden www.enf.org/garden www.enf.org/Hante_Adventures www.enf.org/hante_adventures www.enf.org/hante_adventures/ www.enf.org/oases www.enf.org/oases/ www.enf.org/outdoor_academy www.enf.org/outdoor_academy/
Reporting & Analytics | | DMoff0 -
Google Analytics' Goals and Cold Fusion
We are having an issue tracking goal completions in GA with a cold fusion site. I would like to know if anyone as had similar issues and found a solution.
Reporting & Analytics | | JamesBarry0