OSE - How to determine good links to build on...?
-
Hey Guys,
Weather it be OSE, ahrefs, etc. How do you determine if the link is worth using to build a backlink on?
I know to look for a higher DA/PA and overall established links. I want very quality sites for external links (as we all do) but I also want to know what to look for and what to bypass when determining if I should build a backlink on the domain.
These are a Few examples / questions i have sorry if they are basic: (the below are all specific examples)
1. If a site has an article and that article page is a DA 65 / PA 1 with Zero (0) established links to that article my backlink is on; would it be link building worthy? Should I leave a backlink, why? ex. lots of different blogspot.com blogs pointing back at my site..^^ Same domian, different blog any benefit?
2. If a site is a PR2 DA 30/ PA 32 with 14 root domains, 250 total links.... Would a link like this give me any benefit or should I skip links like this? Why?
3. What main factors do you focus on/look for and know when & when not leave a backlink to your site when using a tool like OSE, Ahrefs?
4. Should I even worry about a sites PR when linkbuilding since PR doesnt play that big of a role anymore opposed to high quality backlinks? Ive seen PR 7 sites outranked by PR1 site with 200 high quality backlinks to it
Thanks for any help and any help is GREATLY appreciated.
-
Hi there,
While looking at metrics like this is important, you're approaching modern link development in a slightly misguided, old-fashioned way. This is the way we used to link about link dev three or four years ago.
For one, there is little use finding an older article (anything published more than a few days or weeks ago) and trying to get a link on it. This was a very popular, effective tactic up until about 2010. However, figuring out if a link was included as an original citation or added after the fact is incredibly easy. Thus, it's easy to discount links-added-later, and you can be fairly sure that Google is suspicious of these links given how popular this link development tactic was pre-2010.
If a site has good Moz metics (DA, etc.) and no or very low toolbar PR, this can be an indication that Google finds something wrong with the site... but toolbar PR is a relatively outdated metric now, so take its figures fairly lightly. If you can potentially get a link from a site, look at all of these metrics and then look at both the backlink profile of the potential linking site and which other sites it links out to. Does it look like it sells links to unrelated, spammy websites / industries? Don't go for a link with them. Do they advertise a text-link service where anyone can buy a link on their site? Definitely stay away.
If you come across a less-popular site in your niche with original, quality content, don't turn a link down on that site because it has low metrics.
"2. If a site is a PR2 DA 30/ PA 32 with 14 root domains, 250 total links.... Would a link like this give me any benefit or should I skip links like this? Why?"
To answer this, you're going to need to look further than these metrics. Those numbers are good enough that if the site is otherwise a good match for yours, the link could be worthwhile.
-
if anyone could help answer at least one question ill give you a big highfive
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Questions About Link Detox
Greetings: In April of 2014 an SEO firm ran a link removal campaign (identified spammy links and uploaded a disavow). The overall campaign was ineffective and MOZ domain rank has fallen to 24 from about 30 in the last year and traffic is 20% lower. I purchased a basic package for Link Detox and ran a report today (see enclosed) to see if toxic links could be contributing to our mediocre rankings. As a novice I have a few questions for you regarding this the use of Link Detox: -We scored a domain wide detox risk of 1,723. The site has referring root domains with 7113 links to our site. 121 links were classified as high audit priority. 56 as medium audit priority. 221 links were previously disavowed and we uploaded a spreadsheet containing the names of the previously disavowed links. We had LinkDetox include an analysis of no-follow links as they recommend this. Is our score really bad? If we remove the questionable links should we see some benefit in ranking? -Some of the links we disavowed last year are still linking to our site. Is it worthwhile to include those links again in our new disavow file? -Prior to filing a disavow we will request that Webmaster remove offending links. LinkDetox offers a package called Superhero for $469.00 that automates the process. Does this package effectively help with the entire process of writing and tracking the removal requests? Do you know of any other good alternatives? -A feature called "Boost" is included in the LinkDetox Super Hero package. It is suppose to expedite Google's processing of the disavow file. I was told by the staff at Link Detox that with Boost Google will process the disavow within a week. Do you have any idea if this claim is valid??? It would be great if it were true. -We never experienced any manual penalty from Google. Will uploading a disavow help us under the circumstances? Thanks for your feedback, I really appreciate it!!! Alan p2S6H7l
Intermediate & Advanced SEO | | Kingalan10 -
Help in Internal Links
Which link attribute should be given to internal links of website? Do follow or No follow and why?
Intermediate & Advanced SEO | | Obbserv0 -
Link from Google.com
Hi guys I've just seen a website get a link from Google's Webmaster Snippet testing tool. Basically, they've linked to a results page for their own website test. Here's an example of what this would look like for a result on my website. http://www.google.com/webmasters/tools/richsnippets?q=https%3A%2F%2Fwww.impression.co.uk There's a meta nofollow, but I just wondered what everyone's take is on Trust, etc, passing down? (Don't worry, I'm not encouraging people to go out spamming links to results pages!) Looking forward to some interesting responses!
Intermediate & Advanced SEO | | tomcraig860 -
Link-building best SEO practice (one-off VS periodic blogging)
Hi all, Generally, what would be best when building a website's ranking through link building? Having the same links from the same bloggers or receiving new links from different bloggers every time? A lot of the SEO services offer 4-8 blog backlinks per month. Would it be best if these links came from different sources every time or most from the same sources each month? I know there's a lot of factors but I hope this question is clear. Happy holidays and thank you for your insightful feedback. Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
Internal Links not being Identified on OSE
Greetings Mozzers, When ever I check my home page on OSE it says I have a total of 5 internal links. Obviously this is WAY off. I've used all relative links, if I were to removed all relative and make them absolute, would there be a better chance of OSE identifying them instead of losing that juice? I think this is huge to resolve as when I compare my site to competitors, almost all factors are in our favor except this huge gap of only 5 internal links. I'm using Drupal CMS. For example, Drupal normally outputs internal links as "/about" and "/about/team" in the menus. If we changed it to "https://monsterweb.net/about", and "https://monsterweb.net/about/team", would that make a difference? Thanks for all the advice and clarification on this matter.
Intermediate & Advanced SEO | | MonsterWeb280 -
New links appeared, how do I test to see if they are good or bad?
I've just noticed 5 links appear via Majestic. Opensiteexplorer hasnt picked these up yet. I want to check if I should get these removed or leave them be. How can I check to see if the link is good or bad?
Intermediate & Advanced SEO | | JohnPeters0 -
Link Acquisition - link building
When using Site Explorer to find out my competiters links so I can do some link aquisition SEO do I look for the "inbound" links or or "linking domains"? Also, what filters should I choose? I want to make a spreadsheet as Rand suggested in his video and start to prioritize my link building.
Intermediate & Advanced SEO | | musicforkids0 -
Image Links Vs. Text Links, Questions About PR & Anchor Text Value
I am searching for testing results to find out the value of text links versus image links with alt text. Do any of you have testing results that can answer or discuss these questions? If 2 separate pages on the same domain were to have the same Page Authority, same amount of internal and external links and virtually carry the same strength and the location of the image or text link is in the same spot on both pages, in the middle of the body within paragraphs. Would an image link with alt text pass the same amount of Page Authority and PR as a text link? Would an image link with alt text pass the same amount of textual value as a text link? For example, if the alt text on the image on one page said "nike shoes" and the text link on the other page said "nike shoes" would both pass the same value to drive up the rankings of the page for "nike shoes"? Would a link wrapped around an image and text phrase be better than creating 2 links, one around the image and one around the text pointing to the same page? The following questions have to do with when you have an image and text link on a page right next to each other, like when you link a compelling graphic image to a category page and then list a text link underneath it to pass text link value to the linked-to page. If the image link displays before the text link pointing to a page, would first link priority use the alt text and not even apply the anchor text phrase to the linked page? Would it be best to link the image and text phrase together pointing to the product page to decrease the link count on the page, thus allowing for more page rank and page authority to pass to other pages that are being linked to on the page? And would this also pass anchor text value to the link-to page since the link would include an image and text? I know that the questions sound a bit repetitive, so please let me know if you need any further clarification. I'd like to solve these to further look into ways to improve some user experience aspects while optimizing the link strength on each page at the same time. Thanks!
Intermediate & Advanced SEO | | abernhardt
Andrew0