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  4. What can I do to stop ranking for a keyword that has nothing to do with the companies website?

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What can I do to stop ranking for a keyword that has nothing to do with the companies website?

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  • ReviveMedia
    ReviveMedia last edited by May 20, 2014, 1:28 PM

    A website that we maintain keeps ranking for the keyword 'homeless shelter'.  The company is UTILIS USA and they produce heavy duty shelters for military personnel.  They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.

    1 Reply Last reply Reply Quote 0
    • WilliamKammer
      WilliamKammer @CleverPhD last edited by May 20, 2014, 10:10 PM May 20, 2014, 10:05 PM

      What do you call a porn-addicted Mozzer? A person with a lot of link juice.

      Yeah, I heard Moz gets a lot of porn traffic. I also heard they get a lot of unauthorized backdoor entries.

      Something something DDOS attack. Something something too many partners.

      I'll be here all week, or until Moz bans me.

      I'm sorry. I'll go back to spreadsheets.

      1 Reply Last reply Reply Quote 1
      • benjaminmarcinc
        benjaminmarcinc last edited by May 20, 2014, 5:36 PM May 20, 2014, 5:36 PM

        Do you have the word homeless anywhere on your site? or even home?

        1 Reply Last reply Reply Quote 0
        • RobMay
          RobMay @CleverPhD last edited by May 20, 2014, 4:23 PM May 20, 2014, 4:23 PM

          I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.

          1 Reply Last reply Reply Quote 0
          • CleverPhD
            CleverPhD @CleverPhD last edited by May 20, 2014, 2:55 PM May 20, 2014, 2:51 PM

            Addendum - I think I found the connection.  I searched a combo of brand and keyword  "utilis usa homeless shelter" and found these lovely results on page 1 in Google

            https://www.chamberofcommerce.com/fort-walton-beach-fl/1158721-utilis-usa

            http://www.hellodestin.com/local-businesses/utilis_usa/601399199/

            http://www.citysearch.com/profile/601399199/fort_walton_bch_fl/utilis_usa.html

            Page 2 has

            http://oddpath.com/odd/?profile=601399199&name=

            http://www.hotfrog.com/Products/Military-Shelters

            Interestingly, the Hot Frog page is the category of "Military Shelters" but in the description of your various competitors in that arena - some list "Homeless Shelters".

            Somewhere your company was listed under the local business of "homeless shelters" so this information is being propagated across various local listing sites such as above.  Google scrapes this data and so is therefore associating you with that category. Looks like an effect of Hummingbird possibly making some of these connections as well.

            I still stand by my "so what" statement above, but if you wanted to take action, you need to clean up your local citations.  The Moz Local tool would be a place to start, but you can contact the above websites directly as well.  I concur with Cyrus though, not sure if it is worth the effort.

            Cheers!

            1 Reply Last reply Reply Quote 1
            • CleverPhD
              CleverPhD @Cyrus-Shepard last edited by May 20, 2014, 2:40 PM May 20, 2014, 2:40 PM

              There's a joke in there, but I'm going to let someone else tell it.

              Cheers!

              WilliamKammer 1 Reply Last reply May 20, 2014, 10:05 PM Reply Quote 0
              • CleverPhD
                CleverPhD last edited by May 20, 2014, 2:41 PM May 20, 2014, 2:38 PM

                Are you sure this is not a personalization effect?  I searched "homeless shelter" but did not see your website anywhere.  I also ran it through the Moz rank checker and  http://www.utilisusa.com/ is not ranked in the top 50 for "homeless shelter".

                My bigger question is "so what?"  If you sell a bunch of military grade soft-wall shelters to organizations that use them as homeless shelters, sounds like you have a new revenue stream.  If anything, you could use it as a marketing angle.  Donate some shelters to the Red Cross, show how your shelters made a difference in a recent disaster recovery.   Sounds like some pretty awesome, durable structures if they can help people out of difficult situations.

                CleverPhD RobMay 2 Replies Last reply May 20, 2014, 4:23 PM Reply Quote 1
                • Cyrus-Shepard
                  Cyrus-Shepard last edited by May 20, 2014, 2:29 PM May 20, 2014, 2:29 PM

                  It's quite common. Moz tends to receive a lot of traffic for "porn"

                  Go figure.

                  If it's not a lot of traffic and it's not causing too many problems, it may not be worth the effort of trying to "unrank" for the word. Otherwise by removing important keywords from you on-page elements you may inadvertently unrank for other important terms.

                  CleverPhD 1 Reply Last reply May 20, 2014, 2:40 PM Reply Quote 1
                  • KevinBudzynski
                    KevinBudzynski last edited by May 20, 2014, 2:13 PM May 20, 2014, 2:13 PM

                    You do have "home" in the alt tag in a few places: alt="utilis-tents-navigation-home-button". This plus the shelter kw's may be enough to get indexed for that phrase. The alt on this page is useless, so try removing it.

                    1 Reply Last reply Reply Quote 1
                    • TheeDigital
                      TheeDigital last edited by May 20, 2014, 1:35 PM May 20, 2014, 1:35 PM

                      Are there any links pointing to the page or domain containing homeless or is there word homeless on the page getting traffic?

                      1 Reply Last reply Reply Quote 0
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