Can I target one keyword with 2~3 pages?
-
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages.
1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages.
(http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings)
2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused.
I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ?
Thanks.
-
There are a couple of thoughts that I have regarding this question and the reference you made to Neil's post, so I will try to organize my thoughts here for you:
- First, unless you are the food network... recognize that you probably don't have the DA or authority that the food network has.
- In his post, the Food Network did not attempt to rank both of those posts for the term "cooking". Google has gained an understanding of both of those pages with a relation to the term "cooking". Some of that would have been through on-site SEO, but a large portion of that would have been through links, social signals, DA, PA, etc... It isn't simply about optimizing 2 pages for the term "cooking".
- If you attempt to optimize two or more pages for the exact same keyword around the same keyword, you run the risk of self-canibalization. Read/watch more here: http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday
What I would suggest is that either your website, or a category should represent the broad keyword/phrase/theme, and then let it's subcategories target other variations of that theme and how others may search it. For example, lets say I wanted to create a campaign around Rubics Cubes (I'm on a mission to solve one right now), perhaps I could create supporting pages that target supporting themes such as "how to solve a rubics cube", and "where to buy a rubics cube", or "Amazing rubics cube videos"...etc. The point is that you become a resource for Rubics Cubes, not just a page that ranks for that term. Be the end all be all for people looking for rubics cubes, and have your site hierarchically organized to help point all of those rubics cube related resources point to the main rubics cube page.
Now, back to neil's point, if you created a fascinating resource for rubics cubes that developed shares, links, and buzz, it is very possible that you could gain 2 listings on the first page of google, but they have to be amazing.
Hope this helps !
(I'm going to solve my rubics cube)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Repeat keywords on the pages/titles
I know it is important to avoid duplicate titles and title tags, but I wanted to verify. Lets say you are a collection agency, would it be smart as a strategy to do domain.com/collectionagency/Dallas_ collection_agency and have that same key word structure for many states so many pages?
On-Page Optimization | | SeobyKP0 -
How can I drive organic traffic to a specific landing page?
HI, I have a site which is attracting traffic for my target keywords but to the wrong pages. I usually create a series of articles on the topic (10-15) an start getting organic traffic, but I have not been able to drive the traffic to the main page for that topic. How can I get the main page rank over sub pages? Thanks in advance!
On-Page Optimization | | Rajaindiain0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Where this keyword comes from?
I have a ON-PAGE optimized website, but seomoz research tool says that 24 pages are F graded, and i was checking the keywords and i noticed that the keywords seomoz research tool was analising wasnt the ones that i used. Let me explain its like this: My Keyword is : Santa and seomoz is running the keyword : Santa Claus Where did the tool got that Keyword from? Thank you
On-Page Optimization | | dmunchen0 -
Pages not cached
Sorry for all the questions. I have dozens of article pages that are not cached by google. How can I get them cached?
On-Page Optimization | | azguy0 -
Why has only one page been crawled?
I went over the list of possible reasons, but I don't think any of them apply to the site in question: sarahhueniken.com. Any other reasons only one page would be crawled?
On-Page Optimization | | scottsemple0