Remove unwanted web pages
-
Hi All,
I have a number of web pages that yield little or no traffic. I have analysed the traffic data in both normal SERPs and Google Adwords over a year. All low traffic pages rank on the first page.
Redirecting these poor performing pages to the main content page would provide the user with a richer experience.Why do I need to remove these pages?
Cost, time and duplicate content issues is causing untold problems.
Removing the existance of the low/no traffic pages will allow me to provide fresh content on the main content pages.Question
Each main content page has about 20 low/no traffic pages associated with it.
I have about 30 instances of the main page scenario.Would carrying htacces page redirects hurt my ranking or worse?
Regards Mark
-
Hi Jane & Spencer,
Thank you for the additional information.
Regards Mark
-
Hi Mark,
Redirection and an updated XML sitemap will be enough to ensure this change is acknowledged properly by Google.
Cheers,
Jane
-
Hi Spencer,
Thank you for you reply.
My logic was telling me the same.Redirect 301 /no-traffic-page.html www.mywebsite.co.uk/main-content-page.html
Question
Whilst using a 301 redirect within my .htaccess file, removing the the instance of the page on the physical server and within my XML sitemap, should i be doing anything else?Regards Mark
-
Obviously any rankings for the pages that you are getting rid of would be negatively affected because you are removing the pages, but the 301 redirects will pass along value from any links pointing to the removed pages, which may have positive ranking effects on the main content pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you handle these pages? Should they be indexed?
If a site has about 100 pages offering specific discounts for employees at various companies, for example... mysite.com/discounts/target mysite.com/discounts/kohls mysite.com/discounts/jcpenney and all these pages are nearly 100% duplicates, how would you handle them? My recommendation to my client was to use noindex, follow. These pages tend to receive backlinks from the actual companies receiving the discounts, so obviously they are valuable from a linking standpoint. But say the content is nearly identical between each page; should they be indexed? Is there any value for someone at Kohl's, for example, to be able to find this landing page in the search results? Here is a live example of what I am talking about: https://www.google.com/search?num=100&safe=active&rlz=1C1WPZB_enUS735US735&q=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&oq=site%3Ahttps%3A%2F%2Fpoi8.petinsurance.com%2Fbenefits%2F&gs_l=serp.3...7812.8453.0.8643.6.6.0.0.0.0.174.646.3j3.6.0....0...1c.1.64.serp..0.5.586...0j35i39k1j0i131k1j0i67k1j0i131i67k1j0i131i46k1j46i131k1j0i20k1j0i10i3k1.RyIhsU0Yz4E
Intermediate & Advanced SEO | | FPD_NYC0 -
What is the impact of an off-topic page to other pages on the site?
We are working with a client who has one irrelevant, off-topic post ranking incredibly well and driving a lot of traffic. However, none of the other pages on the site, that are relevant to this client's business, are ranking. Links are good and in-line with competitors for the various terms. Oddly, very few external links reference this off-topic post, most are to the home page. Local profile is also in-line with competitors, including reviews, categorization, geo-targeting, pictures, etc. No spam issues exist and no warnings in Google Search Console. The only thing that seems weird is this off-topic post but that could affect rankings on other pages of the site? Would removing that off-topic post potentially help increase traffic and rankings for the other more relevant pages of the site? Appreciate any and all help or ideas of where to go from here. Thanks!
Intermediate & Advanced SEO | | Matthew_Edgar0 -
How does this company rank this page?
If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/ This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL. Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold. http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages! Any insight into this would be much appreciated!
Intermediate & Advanced SEO | | Cody_West0 -
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Pages Disappearing from Search
Hi, We have had a strongly ranking site since 2004. Over the past couple of days, our Google traffic has dropped by around 20% and some of our strong pages are completely disappearing from the rankings. They are still indexed, but having ranked number 1 are nowhere to be found. A number of pages still remain intact, but it seems they are increasingly disappearing. Where should we start to try and find out what is happening? Thanks
Intermediate & Advanced SEO | | simonukss0 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
What do you do with the page of a product that has been deleted?
As anyone know with an ecommerce website, products are constantly being added and removed. Once products are removed, the corresponding product pages are not reachable. Currently, I am redirecting to the Search page, if a product page is reached, whose corresponding product has been deleted. I am not sure if that is the correct, recommended technique from a SEO perspective. Should I try to show related products on the redirected page? Does anyone here know what is the best thing to do with this product page?
Intermediate & Advanced SEO | | amitramani0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0