Why isn't our structured markup showing in search results
-
Hi All,
We installed Schema.org structured markup on our pages nearly 1.5 months ago at this point and we have yet to see the markup show in the search results. It also checks out in Webmaster tools and Google's structured markup language testing tool. So, I'm just confused why it's not even showing up site a "site" search in Google either.
Here's an example of two such pages on our site:
http://www.learningtree.com/htfu/usdc01/washington/java-perl-and-python-programming-training
and
http://www.learningtree.com/htfu/usat40/alpharetta/it-and-management-training
Any advice is greatly appreciated! Thank you
-
Hi
As Dennis confirmed, the 2nd link is showing the rich snippets. Try not to rely on the site: operator, and instead (first choice), query Google specifically where your result should appear first naturally, in your target country. For example, https://www.google.com/search?site=&source=hp&q=IT+and+Management+Training+Alpharetta%2C+GA+&gl=us yields the desired result:http://screencast.com/t/szChNsHMjS42
Alternatively, you can always try the info: operator which is usually more reliable. Your first result is a bit more confusing to explain, http://screencast.com/t/nY3u6eCdeIfV. You have 2 results appearing for the exact page title query, and that might be the reason why you aren't seeing it (at least in this example): https://www.google.com/search?gl=us&q=Java%2C+Perl+and+Python+Programming+Training+&gl=us
Just as David-Kley said above, you've implemented the microdata correctly and it's really up to Google as to whether the query deserves rich snippets or not. On the up side, you are getting quite a few rich snippets, so just look around
https://www.google.com/search?gl=us&q=Perl++Programming+Training&gl=us
Thanks,
Dave
-
Make sure you are not signed into your Google account when trying to see if pages are displaying authorship. If you are signed in, it will not show.
As to the markup, if it is showing up in Google's snippet testing tool, it is there. It is up to Google when and where they display the snippets, if they feel it benefits the user.
-
Hi Pedram
The 2nd link is already showing the markup
The rest should come along eventually. I usually notice quicker changes for higher trafficked pages (higher activity and better crawled) on the sites I run. They also, sometimes appear and disappear altogether but they did tweak it recently to show more often based on the sites that I am tracking.
-
This may help you:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What does it exactly means when Google brings the "brand name" to the beggining of the page title in search results when it was actually given at the end?
We see many times...page titles starts with "brand name: page for etc" where actually "brand name" has been given at the end and keywords at beginning. Why does Google make this change? I noticed this happens when similar title tags are used by multiple websites for high difficulty keywords. Thanks
Algorithm Updates | | vtmoz0 -
Search traffic plummeting after HTTPS fumble - what to do now?
Hi all, Our website typically gets about 80% of our traffic from organic Google search over thousands of keywords (i.e., no single keyword (or group of) drives a large portion of our traffic). It's a nine year old website, and we have been growing steadily -- including about 30-40% year-over-year growth for the past 9-months. That is, up until Feb 2nd. On February 2nd, we switched to HTTPS. Everything was done per Google's recommendations: pages individually 301'd to HTTPS pages, no security warnings, added the new site in Webmaster Tools, etc. Google started to pick up our new site -- albeit 3 weeks into the transition, traffic was still significantly down. However, the big problem that we discovered was our ad revenues were getting destroyed. We're an ad based business and our CPMs were tanking, some of our ad partners were having problems serving ads, etc. We were losing a lot of money. So, we made the decision to reverse the HTTPS change and go back to HTTP. That was on Feb 22nd. Our traffic started to recover, and our ad rates did recover. However, 2-weeks after switching back -- March 8 -- our traffic started to fall and has continued to do so. Our traffic is now half of what it was a year ago, and only 1/3 of what it was before we made any changes. I am totally at a loss for what to do. I have spent endless hours digging through Webmaster Tools with no real insights. Here's the most I've been able to glean: Google picked up the new HTTPS site a lot faster than it has reverted back to the HTTP. Particularly for AMP pages. We had about 2,000 indexed AMP pages, which were quickly picked up when we switched to HTTPS, but since changing back to HTTP Google has been slow to re-index the HTTP. Only 935 AMP indexed pages now. According to Webmaster Tools, our overall ranking position has not been affected (the overall average). However, in a sampling of keywords I notice that a number of keywords seem to have been dropped completely from ranking, while others show the same rank position but Google seems to only be showing us in the results intermittently -- e.g., rank is unchanged, but impressions and clicks are much lower. I do not know what to do at this point, and sadly, I'm starting to get desperate for some help. I feel like all the hard work of almost a decade is slipping away and I have no idea how to change course. I've done absolutely everything I can think of from a technical standpoint. Am I being penalized for abandoning the switch to HTTPS? Should I now try and reverse course again, and switch BACK to HTTPS? Is this a temporary bobble that Google's algo will 'forget'? It's a super high quality website with long, unique, detailed articles. Not spammy and we have never had a manual action against us. I don't know what to do. Please help! Here's a link to the website. Thank you in advance.
Algorithm Updates | | tustind0 -
My site dissapeared from google search...
I was ranked for the keyword 'airbnb clone' in 3rd page, my url is http://www.claydip.com/airbnb.html. But today it was not found in the search results...i dont understand...i checked with google webmaster tools, there is no errors in on page optimization....Please help...
Algorithm Updates | | claydip0 -
Search Bar Under Brand In Search Result
I must have missed this or been living under a rock but when I type 'amazon' in a google search. Below Amazon.com I see a "search amazon.com" search bar. How do you get this? Thanks
Algorithm Updates | | Mike.NW1 -
Sitemap Question - Should I exclude or make a separate sitemap for Old URL's
So basically, my website is very old... 1995 Old. Extremely old content still shows up when people search for things that are outdated by 10-15+ years , I decided not to drop redirects on some of the irrelevant pages. People still hit the pages, but bounce... I have about 400 pages that I don't want to delete or redirect. Many of them have old backlinks and hold some value but do interfere with my new relevant content. If I dropped these pages into a sitemap, set the priority to zero would that possibly help? No redirects, content is still valid for people looking for it, but maybe these old pages don't show up above my new content? Currently the old stuff is excluded from all sitemaps.. I don't want to make one and have it make the problem worse. Any advise is appreciated. Thx 😄
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
Boosting Organic Search
Hi there, I have been analysing the performance of my keywords through SEOMoz reports for some time now and I am trying to understand why I rank highly in certain keywords but do not receive any organic search visits for them? My pages are tagged with the keyword(s) and my content including new content through my blog pushes the words. These keywords are industry standards that I know people search for and are used by other companies and competitors and yet, my site does not receive many, if any, visits despite being ranked in the top 5 or 10. Any help or advice would be much appreciated!
Algorithm Updates | | sparkit0 -
Top resulting sites sites for a specific keyword
I'm teaching myself SEO so that I can speak more intelligently to it with my clients. I've spent a great deal of time on seomoz and love it. The more I learn, the more I realize I don't know and that brings me to my current question. I can search on a keyword and see results, however I see every URL available. I'm looking for a simple way to see the root domains for the top 100-500 resulting websites for a specific keyword. Is there an easy way to get this information I'm sure it's right in front of me, but I can't find it. Many thanks, ahossom
Algorithm Updates | | ahossom0 -
Retail Searching Patterns
Does anyone have empirical data regarding the pattern in which a consumer shops for an item? I would like to find some information regarding whether consumers search for a product first then find a place that sells it or the opposite. I tend to see the organic SEO net focusing more upon company name visibility and not, say for example, the top ten products they sell. It is not always the case but I see with bigger and bigger companies that they seem to rely more heavily upon company name recognition. Any thoughts?
Algorithm Updates | | eldoradoseo1