Title Keyword Question
-
I'm writing up keywords for new pages on a website. There are a number of variations on the way we can say what we're looking for, and I don't want to post the specific keywords but I'll give an example using fruits. Let's say I want to optimize for Granny Smith apples, McIntosh apples, Jonathan apples, etc.
Could my title be Apples - Granny Smith, McIntosh, Jonathan
and my page will come up when someone searchs "Granny Smith apples" or "McIntosh apples" etc. or do the words have to be repeated in order. Obviously I will also be repeating these in the description and on the page I'm optimizing. Thanks!
-
I would tend to use a keyword tool which identifies traffic. Determine which will yield the most fruit and go that direction. I would alos suggest using website pages and content to support........ so, have individual pages for each apple type, then you could use the apple types for your page titles. Just my thoughts.........
-
Hmm... I see your dilemma!
Unfortunately it seems to be the site structure is causing some trouble, although its hard to tell without more specific information. When a website deals with multiple topics that can be drilled down further you really want a separate page for each topic.
Page 1 -> XYA
Page 2 -> XYB
etc..
It is hard to tell without knowing the exact categories, but if this makes sense and it is possible to convince the site owners to do so, I would split things up into multiple pages, each with a unique category.
If this is not possible, I would go with the shorter option in the title tag, but be sure to group the words together in the body of the page, in bold if possible, only if it appears natural.
-
Let me clarify a little bit, because I don't think my example was optimal. Let's say I want to optimize for three-word phrases, but two of the words repeat. So, I can either have my title tags be XYA, XYB, XYC, XYD or my title tags can be XYA - B, C, D
The former seems a little on the spammy side because it's so repetitious and may turn off visitors. However, it seems like it would be the preferred method in order to rank highly for those terms. This gets me over the preferred number of 8 keywords, if repetition counts towards that. If I use the latter, will I still have a shot at ranking for XYB, XYC and XYD?
Thanks again, and I hope this helps clarify my issue a little better!
-
I would keep the title clean and focus on the main "apple", the one that has the most search traffic. But then focus the site on the other variations or types. Focus on the content, anchor text links to the page, h1 & h2 tags, etc.
SEOmoz's Title Tag - Best Practices for SEO: http://www.seomoz.org/learn-seo/title-tag
-
In this example your page would be relevant for "Granny Smith Apples" and might show in the search results. However, you might rank higher if you create a special page about Granny Smith apples with only that name in the title tag.
I use lots of title tags like you suggest. I consider them "shotgunning" plays for a wide range of keywords but not accurate plays for any of them. If you have a powerful site this strategy can rank you #1 for all of the terms.
-
Do some keyword research and see which of the terms will bring you the most traffic with a boost in the rankings. Then put that keyword first. The closer to the front of the title the more value the term holds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing Issues
Hi Folks, At this URL https://purplegriffon.com/courses/project-management/prince2 as an example, you can see that I am outputting all course dates in a table. Each table row contains information regarding the specific course such as start date, duration, location but also course title. In the course title it will obviously contain the keyword, in this example that is 'prince2'. So my question is this. As the MOZ on-page grader indicates that I am keyword stuffing (even though I receive an A grade) will Google be clever enough to know that I am displaying a table of events for PRINCE2? Or will it class the page as containing too many keywords? Each event links to a specific event page for that event, so is unique. I am interested in hearing the thoughts of the community on this. Thanks. Regards Gareth
On-Page Optimization | | PurpleGriffon0 -
How does Google treat Dynamic Titles?
Let's say my website can be accessed in only 3 states Colorado, Arizona and Ohio. I want to display different information to each visitor based on where they are located. For this I would also like the title to change based on their location. Not quite sure how Google we treat the title and rank the site.... Any resources you can provide would be helpful. Thanks
On-Page Optimization | | Firestarter-SEO0 -
? Keyword stuffing
I have a new website. Did "on page grading". Although the page received a grade of A the only area that did not receive a check mark was key word stuffing. It recommended I not use keyword more that 15 times but I only counted 11 uses of the key phrase "breast augmentation." However the phrase is also used in alt tag of images which would take me over 15. Are alt tag on images counted and is this a concern? I tried to use "augmentation mammaplasty" to reduce the use of the phrase "breast augmentation" but will use of "augmentation" and "breast" alone also cause the count to increase for the phrase "breast augmentation"
On-Page Optimization | | wianno1680 -
URL Question
This url looks bad: http://www.patrickmunoz.com/#!classes/c1vw1 And when you click around the page change doesn't actually occur, it's a fade into the next page. I think this is a major problem for rankings. Although pages are crawled: https://www.google.com/search?q=site%3Ahttp%3A%2F%2Fwww.patrickmunoz.com%2F&oq=site%3A&aqs=chrome.2.69i57j69i58j69i59l3j69i61.3548j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8 When I search for a simple page - "patrick munoz FAQs" nothing comes up:
On-Page Optimization | | tylerfraser
https://www.google.com/search?q=site%3Ahttp%3A%2F%2Fwww.patrickmunoz.com%2F&oq=site%3A&aqs=chrome.2.69i57j69i58j69i59l3j69i61.3548j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8#q=patrick+munoz+|+FAQs Do you think this is a bad url configuration? Thanks! Tyler0 -
Punctuation at the Start of Page Titles
one of my clients appears to be using an exclamation mark (e.g. "! Graphic Prints By Mirrorin - Fun Childrens Graphic Prints") and to be completely honest, I have no idea if this is bad practice or if it wont have any affect from an SEO point of view? Any help would be appreciated because it is site wide, therefore if it is an issue I would like to be able to get it sorted asap! Thanks
On-Page Optimization | | ZaddleMarketing0 -
Duplicate title tag
Hello,
On-Page Optimization | | JohnHuynh
My site have problems with duplicate title, they were reported from google webmaster. For example:
/extra-services/car-pick-up-service-146.html (1) /extra-services/transportation--car-rails--146.html (2) According to my sitemap the first URL is right (1). But the second URL is wrong, I don't know it occur here.0 -
Changing the Home Page Title
The following question is for an eCommerce site: We have a home page title that has been the same for a few years. I would like to keep the keywords that already exist, but move them into different positions based on seasonality. Format will be (company name) | (keywords). Current format (company name) - (keywords). Rest of the page titles onsite are formatted (keyword)/(product name) | (company name) I think having the same keywords, but in a different order wouldn't hurt us in the SERPs. What are your thoughts?
On-Page Optimization | | kennyrowe0 -
Duplicate Page Titles?
I'm running a campaign report within SEOmoz & am getting 9 pages that appear on this report. They all happen to be our author pages www.example.com//author/admin We have multiple authors. Is there a proper way that I should take care of this? Also as a side note, I'm using Yoast Wordpress SEO plugin, is there a setting on their I should change that will fix this issue? Or is it an issue at all? Thanks, BJ
On-Page Optimization | | seointern0