Why Doesn't All Structured Data Show in Google Webmaster?
-
We have more than 80k products, each of them with data-vocabulary.org markup on them, but only 17k are being reported as having the markup in Google Webmaster (GW). If I run a page that GW isn't showing as having the structure data in the structured data testing tool (http://www.google.com/webmasters/tools/richsnippets), it passes. Any thoughts on why this would be happening? Is it because we should switch from data-vocabulary.org to schema.org?
- Example of page that GW is reporting that has structured data: https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/
- Example of page that isn't showing in GW as having structured data: https://www.etundra.com/kitchen-supplies/cutlery/sandwich-spreaders/mundial-w5688-4-and-half-4-and-half-sandwich-spreader/
-
I would strongly recommend using schema creator or Google data-highlighter or microdatagenerator.com
http://www.google.com/webmasters/tools/richsnippets?q=uploaded:8004fd1b864bd1586879eaf3856d1a1c
need to get rid of the outdated data vocabulary
http://data-vocabulary.org/product outdated
for
http://schema.org/product works on everything up to date
you want the schema to look like this below
the format that is universal on all search engines is able to be created with either
schema–creator.com
or
Manufactured by: itemprop="name" itemprop="name">Vollrath
Model: 40862itemprop="description">Product ID: sku:VOL40862
http://schema-creator.org/ works on Google , bing & Yahoo
http://blog.raventools.com/an-seos-guide-to-schema-org/
http://schema-creator.org/product.php works on Google , bing & Yahoo
http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
http://www.microdatagenerator.com/ works on Google , bing & Yahoo
https://support.google.com/webmasters/answer/146750?hl=en works on Google
http://www.productontology.org/
http://moz.com/blog/schema-examples
http://www.seerinteractive.com/blog/googles-data-highlighter-and-a-view-into-the-future-of-seo
http://moz.com/webinars/microformats-real-life-use-cases
http://searchengineland.com/see-entities-web-page-tools-help-194710
http://www.bing.com/webmaster/help/products-and-offers-markup-138d0977
or
itemscope itemtype="http://schema.org/Product" itemscope="" itemtype="http://schema.org/Product"> 36" Cubed Glass Refrigerated Display CabinetVollrathitemprop="brand" itemscope itemtype="http://schema.org/Brand" itemprop="manufacturer" itemscope="" itemtype="http://schema.org/Organization"> Manufactured by: itemprop="name" itemprop="name">VollrathModel: 40862itemprop="description">Product ID: sku:VOL408625 based on 5 reviewsitemprop="offers" itemscope itemtype="http://schema.org/Offer" itemprop="offers" itemscope="" itemtype="http://schema.org/Offer">itemprop="price" itemprop="price">3,915.80 New [ type: http://schema.org/product property: | url: | Refrigerated Display Cabinet Vollrath |
| url: | 36" Cubed Glass Refrigerated Display Cabinet |
| name: | 36" Cubed Glass Refrigerated Display Cabinet |
| brand: | Item 1 |
| brand: | Item 2 |
| model: | 40862 |
| description: | Product ID: sku:VOL40862 |
| productid: | sku:VOL40862 |
| aggregaterating: | Item 3 |
| offers: | Item 4 |
| name: | 36 |
| image: | http://schema.org/Product |
| url: | https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg ||](https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg) P1gtMht.png ke18lB0.png
-
When was the last crawl report run? Could be that GWT has only crawled less than half of the pages since it was submitted, and therefore giving you that result (80k is a lot to crawl). As to data vocabulary vs schema, schema is becoming the standard. Even though you are using data vocabulary, it looks like the markup is working according to the rich snippet testing tool. Schema also has more extensive vocabularies
GWT is not perfect, there will be errors in the reporting. If you can see that its working, more than likely it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does Google's search results display my home page instead of my target page?
Why does Google's search results display my home page instead of my target page?
Technical SEO | | h.hedayati6712365410 -
My website is currently failing Google's mobile friendly test. What are my options?
What can I tell my developer so I pass this test? What will they need to develop A web mockup? Is there an easy code to implement?
Technical SEO | | pmull0 -
Can't understand poor rankings
Hi Guys Our site gets an A for on page optimisation and has much more backlinks and content than our competitors yet we rank no where for majority of keywords Please Help! Mike
Technical SEO | | MikeAquaspresso0 -
Page disappeared from Google index. Google cache shows page is being redirected.
My URL is: http://shop.nordstrom.com/c/converse Hi. The week before last, my top Converse page went missing from the Google index. When I "fetch as Googlebot" I am able to get the page and "submit" it to the index. I have done this several times and still cannot get the page to show up. When I look at the Google cache of the page, it comes up with a different page. http://webcache.googleusercontent.com/search?q=cache:http://shop.nordstrom.com/c/converse shows: http://shop.nordstrom.com/c/pop-in-olivia-kim Back story: As far as I know we have never redirected the Converse page to the Pop-In page. However the reverse may be true. We ran a Converse based Pop-In campaign but that used the Converse page and not the regular Pop-In page. Though the page comes back with a 200 status, it looks like Google thinks the page is being redirected. We were ranking #4 for "converse" - monthly searches = 550,000. My SEO traffic for the page has tanked since it has gone missing. Any help would be much appreciated. Stephan
Technical SEO | | shop.nordstrom0 -
Is adding reviews to your site using schema structured data markup considered duplicating content?
A client of mine whats to add reviews from other sites such as Judys Book and Yahoo to their site. (Yes the actual content of what was posted in the review. They are proud of what their clients are saying). I am not sure if using schema mark up and including the review body on the clients web site was safe or would it be considered duplicate content? Is there a "good practice" for this? Any assistance or suggestions are welcomed. Thanks!
Technical SEO | | mgordon0 -
Site 'filtered' by Google in early July.... and still filtered!
Hi, Our site got demoted by Google all of a sudden back in early July. You can view the site here: http://alturl.com/4pfrj and you may read the discussions I posted in Google's forums here: http://www.google.com/support/forum/p/Webmasters/thread?tid=6e8f9aab7e384d88&hl=en http://www.google.com/support/forum/p/Webmasters/thread?tid=276dc6687317641b&hl=en Those discussions chronicle what happened, and what we've done since. I don't want to make this a long post by retyping it all here, hence the links. However, we've made various changes (as detailed), such as getting rid of duplicate content (use of noindex on various pages etc), and ensuring there is no hidden text (we made an unintentional blunder there through use of a 3rd party control which used CSS hidden text to store certain data). We have also filed reconsideration requests with Google and been told that no manual penalty has been applied. So the problem is down to algorithmic filters which are being applied. So... my reason for posting here is simply to see if anyone here can help us discover if there is anything we have missed? I'd hope that we've addressed the main issues and that eventually our Google ranking will recover (ie. filter removed.... it isn't that we 'rank' poorly, but that a filter is bumping us down, to, for example, page 50).... but after three months it sure is taking a while! It appears that a 30 day penalty was originally applied, as our ranking recovered in early August. But a few days later it dived down again (so presumably Google analysed the site again, found a problem and applied another penalty/filter). I'd hope that might have been 30 or 60 days, but 60 days have now passed.... so perhaps we have a 90 day penalty now. OR.... perhaps there is no time frame this time, simply the need to 'fix' whatever is constantly triggering the filter (that said, I 'feel' like a time frame is there, especially given what happened after 30 days). Of course the other aspect that can always be worked on (and oft-mentioned) is the need for more and more original content. However, we've done a lot to increase this and think our Guide pages are pretty useful now. I've looked at many competitive sites which list in Google and they really don't offer anything more than we do..... so if that is the issue it sure is puzzling if we're filtered and they aren't. Anyway, I'm getting wordy now, so I'll pause. I'm just asking if anyone would like to have a quick look at the site and see what they can deduce? We have of course run it through SEOMoz's tools and made use of the suggestions. Our target pages generally rate as an A for SEO in the reports. Thanks!
Technical SEO | | Go2Holidays0 -
Pictures 'being stolen'
Helping my wife with ecommerce site. Selling clothes. Some photos are given by producer, but at times they are not too good. Some are therefore taking their own photos and i suspect ppl are copying them and using them on their own site. Is there anyting to do about this - watermarking of course, but can they be 'marked' in anyway linking to your site ?
Technical SEO | | danlae0 -
Why do I have one page showing as two url's?
My SEOMoz stats show that I have duplicate titles for the following two url's: http://www.rmtracking.com/products.php and http://www.rmtracking.com/products I have checked my server files, and I don't see a live page without the php. A while back, we converted our site from html to php, but the html pages have 301's and as you can see the page without the php is properly redirecting to the php page. Any ideas why this would show as two separate url's?
Technical SEO | | BradBorst0