Competitor Analysis (help!)
-
Hey everyone,
I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes.
What methods are you currently using?
As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc.
I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool.
Any guidance/suggestions would be greatly appreciated.
Thanks!
-
Thanks for the response Mark!
I'll check it out and see if it's still a working solution, definitely looks promising.
-
Other tools to do this also, but they aren't cheap, like SEM Rush, Searchmetrics, etc.
Tom Anthony had written a great blog post here on Moz a while back with a Google doc for doing this, but I'm not sure it's working anymore - you can check here
-
I still use SpyFu (along with Google trends). Not always extremely accurate, but is in helpful in looking at historic data (ad copy, seasonality & etc.)
-
Thanks Vizergy, are you doing all that manually via Google yourself as well then?
-
The only tool I know of that does this for you is BrightEdge. Otherwise doing it manually is probably the best way to go. If there are other tools out there that do this I have no doubt someone here will know of it.
-
That's a good idea for the research phase for sure, but i'm just trying to figure out the most effective/efficient way of breaking down the SERP competition for my selected phrases at this point.
Thanks for the response!
-
Call me crazy but I still find myself using Google Trends to compare different iterations of like phrases. It also gives related search suggestions...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with best seo strategy
Hello all, I am a little bit confused about the "content suggestion'' feature in Moz. If I understood well, this feature suggests Anchor texts we can use in other page to link to the page we are trying to Optimize. So far, I've been using page keyword as Anchor Text in other articles. For example, I have a page about the best places to visit in Morocco, where the keyword is 'places to visit in Morocco'. I am using this same keyword as Anchor text in other pages to link to that page. While Moz suggests '10 best places' as Anchor text. What does it mean ? Is '10 best places' anchor text better ? Or should I use both ? Thanks in advance for your enlightenment.
Moz Pro | | sportygirl0 -
A competitor's SEO firm is building spammy links to my website.
A competitor's SEO firm is building spammy links to my website. I know the disavow link process, but even this can be time consuming. Is there a better way to protect my website? Any and all ideas appreciated.... Are there any cool Moz tools that can help me manage this assault? Sorry, just a follow up from me... It appears that many of the spammy links (referrals) I see in Google Analytics are not present in Google WebMaster Tools. Does this mean that the spammy ones that I'm concerned about have already been discounted by Google, or are the spammy links no-follow? Any input on this would also be appreciated.
Moz Pro | | BVREID0 -
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
Competitive Analysis Problem
I just discovered that, for my competitive analysis, it is set to judge my naked domain instead of www. My rel="canonical" is set to point to www., thus, www. has a much higher domain authority than my naked domain. However, I don;t want to lose all of the history I have accumulated over the years for this domain. How to I make it so SEOmoz matches against www. instead of my naked domain? Which is wiser to gauge by?
Moz Pro | | bks_seo0 -
Track keywords of our competitor
Is there a way for us to track the keywords of our competitor and so we can use that to optimize our sites?
Moz Pro | | shebinhassan1 -
A suggestion to help with linkscape crawling and data processing
Since you guys are understandably struggling with crawling and processing the sheer number of URLs and links, I came up with this idea: In a similar way to how SETI@Home (is that still a thing? Google says yes: http://setiathome.ssl.berkeley.edu/) works, could SEOmoz use distributed computing amongst SEO moz users to help with the data processing? Would people be happy to offer up their idle processor time and (optionally) internet connections to get more accurate, broader data? Are there enough users of the data to make distributed computing worthwhile? Perhaps those who crunched the most data each month could receive moz points or a free month of Pro. I have submitted this as a suggestion here:
Moz Pro | | seanmccauley
http://seomoz.zendesk.com/entries/20458998-crowd-source-linkscape-data-processing-and-crawling-in-a-similar-way-to-seti-home1 -
Help with SEOmoz API
Hi guys, I'm trying to make API requests from my webserver via PHP. I'd like to retrieve data from the SEOmoz URL Metrics API. Unfortunately I always get the error response "unauthorized" even when I copy and paste the Sample Valid API Signature generated by your system into the browser. Is Signed Authentication not longer supported? I even tried the sample PHP Code SignedAuth.php but there's the same problem, too. If signed authentication is not longer available, do you have a code example for the basic http authorization? Thanks, Brandon
Moz Pro | | thegreatpursuit1 -
Why isn't my Domain Authority much higher than my competitors'?
Looking at the Competitive Link Analysis report shows my domain outperforming my competitors on Domain MozRank, Domain MozTrust, total links, linking root domains, followed linking root domains, and linking c-blocks. But Domain Authority scores are very similar across all four sites with one competitor actually scoring higher than my domain. How should I unpick this result? I'm assuming that there must a problem with my link profile. Is that a valid assumption? Thanks, Tom fc7Ez.png
Moz Pro | | trbaldwin0