Improve rankings

[vkpolar]

Hello,

My website is www.polarpos.com I am trying to improve its ranking for "pos system" my main competitor is:

www.barcodesinc.com

I have looked through their backlinks but they seem to be random, not many being particularly specific to "pos systems". So what can I do to better compete with this website regarding their keyword? Where can I get the backlinks to my website that would help it for that ranking and in what way?

[KeriMorgret]

The links on Moz Q&A are all nofollow, however.

[KeriMorgret]

Here's the Open Site Explorer link that shows external links to all pages of your competitor's domain:

http://www.opensiteexplorer.org/links?page=1&site=http%3A%2F%2Fwww.barcodesinc.com&sort=page_authority&filter=&source=external&target=domain&group=0

Your competitor offers a lot more than just POS machines, and they have a lot of resources that appeal to a wide variety of sources. For example, they have a list of math games for elementary school that has gotten links from an .edu site.

[vkpolar]

How do I pull up the university and wallstreet links from the competitor? Cause I didn't see those and I am not sure how to use it with the moz tools.

I am not sure how they managed to get links onto university websites as there is nothing about pos that would interest a pos.

[KeriMorgret]

What you may think of as random, another person may think of as varied or natural-looking anchor text. I'm looking at the domains linking to your competitor, and they've been linked to from the Wall Street Journal, multiple universities, and other trusted sites. For your site, OSE is showing a fair number of backlinks from forums, no-follow links, and directory links.

I'd take a closer look at the sources of the backlinks. What did people find so valuable about your competitor that they decided to link to the competitor? Are there resources on their site that you don't have? Is there information you can give to a reporter to help explain POS systems?

[LesleyPaone]

Two tips I can give, the first one does not relate to SEO though, it is more of a bounce issue. Your slide does not scale correctly on a 720 monitor. I am on my chromebook and it gets cut off pretty bad.

The second is you need to make in roads into the communities that you support. I didn't see a back link in OSE coming from Magento, Open Cart, or Woo Commerce. I would contact them and see what it would take to get backlinks to your site and maybe a listing on their site.

I know people get down on forum posts, but I hold a different view, if it is relevant I feel forum posts work. I get several thousand visitors a month from forum posts that either I post, or that someone else has learned about from one of my posts and posts themselves. I would hang around the forums for the e=carts you support, maybe set up some google alerts for keywords like magento pos or opencart pos. Things like that. I will give you a heads up on where you can make posts. Then before you know it people will start making posts about your product.

On another note, have you thought about a Prestashop integration? I might be able to get you a little exposure if you make one.