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Index process multi language website for different countries
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We are in charge of a website with 7 languages for 16 countries. There are only slight content differences by countries (google.de | google.co.uk). The website is set-up with the correct language & country annotation e.g. de/DE/ | de/CH/ | en/GB/ | en/IE. All unwanted annotations are blocked by robots.txt. The «hreflang alternate» are also set.
The objective is, to make the website visible in local search engines. Therefore we have submitted a overview sitemap connected with a sitemap per country. The sitemap has been submitted now for quite a while, but Google has indexed only 10 % of the content.
We are looking for suggestion to boost the index process.
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Thank you.
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Just a couple thoughts off the top of my head:
1. Double-check all technical international SEO issues and ensure that the robots.txt file is not mistakenly blocking any desired pages.
2. Make sure that you have a separate Google Webmaster Tools setup for each root domain / subdomain / subdirectory (however you have set up the international sites) and have submitted an individual XML sitemap for each one. Also make sure that the geographical targeting in each GWT setup is set to the desired country.
3. If Google is only indexing a small percentage of a site's pages, it is often because Google is thinking (accurately or not) that a site has duplicate content. "Duplicate content" is not a penalty per se -- it is when Google, for example, sees two pages that are very similar and then indexes only one of them so as to not provide redundant pages in search results.
Example: Say that you have an e-commerce product that has ten variations (such as color). The content of each variation page would often be very similar except, for, the listed color. In the case, you would want to use a rel=canonical tag on all variation pages that points to the main page for that product. (In other words, you don't want all of those pages to be indexed, and Google often would not index them anyway.)
Most likely, I would use a tool such as Moz or any other SEO software to crawl the site and see if any duplicate-content issues are present. Once these are addressed (if the problem exists), then Google will likely crawl and index your sites more thoroughly and accurately.
I hope this helps -- good luck!
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