Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Phone number in Meta Description - Is it a good idea?
-
Is it a best practice to place your company's phone number in the meta description for a page? Are there any rules as to what is acceptable for meta tags? One of our competitors recently started doing this but for some reason I think it might be against Google's guidelines. They (competitor) is also engaging in web spam, plagiarizing our content, and other black hat techniques so I'm leery of anything they do.
-
Regardless of what the competitor is doing, it does not violate Google guidelines to put a phone number in a meta description. You can put whatever text you want -- especially since the meta description is no longer a ranking factor. Putting the phone number there can be a very good idea -- it minimizes the distance between the prospect and a salesperson.
However, the issue is that such a scenario is not easily tracked in analytics (and it probably cannot be tracked at all). I'll post a few links have on how to integrate phone-based inquiries with Google Analytics:
How Call Tracking With Google Analytics Increases Your Profits
Mobile Calls Are the New Conversions
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Hack In Meta Description
Hey MOZ Community, I am looking for some help in identifying where the following meta description is coming from on this home page - https://www.apins.com. I have scrubbed through the page source without being able to locate where the content is being pulled from. The website is built on WordPress and metas were updated using Yoast, but I am wondering if an installed plugin could be the culprit. On top of this, I have had a developer take a look for the "hack" and they have assured that the issue has been removed. I have submitted the URL in GSC a couple of times to be re-indexed but have not had much luck. Any thoughts would be much appreciated, the displayed description is below. The health screening plays http://buyviagraonlineccm.com/ a significant and key role in detecting potentially life-threatening illnesses such as cancer, heart ...
Technical SEO | | jordankremer0 -
Self Referencing Links - Good or Bad?
As an agency we get quite a few of our clients come to us saying "Ooo, this company just contacted me saying they've run an SEO report on my site and we need to improve on these following things" We had one come through the other day that had reported on something we had not seen in any others before. They called them self-referencing links and marked it as a point of action should be taken. They had stated that 100% of the pages on our clients website had self-referencing links. The definition of self-referencing is when there is a link on a page that is linking to the page you are currently on. So for example you're on the home page and there is a link in the nav bar at the top that says "Home" with a link to the home page, the page you are already currently on. Is it bad practice? And if so can we do anything about it as it would seem strange from a UI point of view not to have a consistent navigation. I have not heard anything about this before but I wanted to get confirmation before going back to our client and explaining. Thanks Mozzers!
Technical SEO | | O2C0 -
Product meta tags are not updating in my Magneto website!
I need some help! For some reason, each time I update the product meta tags in my Magento website, it doesn't change on the current website? Could someone help me understand why that is?
Technical SEO | | One2OneDigital0 -
Two Dentists, Same Address, Same Phone, Different Business Names
Hi Everyone, I've been looking into this situation for quite a while, but most posts/information on this topic seem to be from at least 1-2 years ago. I'm currently working with a dentist who just moved into the same suite as another dentist who has been working there for years. They each have the same address and same suite number, the same phone number, but each own their own respective practice and have their own patients. To make things even more complicated, the dentist that has been working there for years uses his name as a business name, while the new dentist has a business name differing from her actual name. I'm not exactly sure how to go about optimizing the new dentist's local presence, but the only thing I can think of doing is try to recommend having the suite split into Suite #-A and Suite #-B and seeing if it's possible to add a second phone number for the new dentist. Please let me know your thoughts, and if you've seen this topic come up in the past, I would love to get pointed in the right direction. Thanks for all your help!
Technical SEO | | abnovak1 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Website credits for designers - good or bad
Hi My core service is web design and development. I often place a credit on my clients websites pointing them back to my web design or web development pages. Is this a wise practice with penguin and panda updates? Would this also pull my ranking down?
Technical SEO | | Cocoonfxmedia0 -
Google counting numbers of products on category pages - what about pagination ?
Hi there, Whilst checking out the SERPS, as you do, I noticed that where our category page appears, google now seems to be counting the number of products (what it calls items) on the product page and displaying this in the 1st part of the description (see image attached). My problem is we employ pagination, so that our category page will have 15 items on it, then there are paginated results for the rest, with either ?page=2 or page-2/ etc. appended to the URL. Although this is only a minor issue, I was just wondering if there was a way to change the number of products displayed on that page to be the entire number of products in that category, is there a microformat markup or something that can over-ride what google has detected ? Furthermore is this system of pagination effective ? I have considered using javascript pagination, such that all products would be loaded on to the one page but hidden until 'paginated', but I was worried about having hidden elements on the page, and also the impact of load times. Although I think this may solve the problem and display the true number of products in a section! Any help much appreciated, Stuart b4urme.jpg
Technical SEO | | stukerr0