Duplicate Content... Really?
-
Hi all,
My site is www.actronics.eu
Moz reports virtually every product page as duplicate content, flagged as HIGH PRIORITY!.
I know why.
Moz classes a page as duplicate if >95% content/code similar.
There's very little I can do about this as although our products are different, the content is very similar, albeit a few part numbers and vehicle make/model.
Here's an example:
http://www.actronics.eu/en/shop/audi-a4-8d-b5-1994-2000-abs-ecu-en/bosch-5-3
http://www.actronics.eu/en/shop/bmw-3-series-e36-1990-1998-abs-ecu-en/ate-34-51Now, multiply this by ~2,000 products X 7 different languages and you'll see we have a big dupe content issue (according to Moz's Crawl Diagnostics report).
I say "according to Moz..." as I do not know if this is actually an issue for Google? 90% of our products pages rank, albeit some much better than others?
So what is the solution? We're not trying to deceive Google in any way so it would seem unfair to be hit with a dupe content penalty, this is a legit dilemma where our product differ by as little as a part number.
One ugly solution would be to remove header / sidebar / footer on our product pages as I've demonstrated here - http://woodberry.me.uk/test-page2-minimal-v2.html since this removes A LOT of page bloat (code) and would bring the page difference down to 80% duplicate.
(This is the tool I'm using for checking http://www.webconfs.com/similar-page-checker.php)Other "prettier" solutions would greatly appreciated. I look forward to hearing your thoughts.
Thanks,
Woody -
Hey David
Thanks for reply.
3. Use a plugin to apply rich snippet markup to the individual product pages, adding another layer of "uniqueness"
I had thought about this already and was looking into the MPN (Manufacturer Part Number) attribute for products (https://schema.org/mpn) however, it's not clear if, like SKU, the MPN needs to be unique to ProductModel (https://schema.org/ProductModel)?
If that were the case, I'd have a problem as there are multiple MPN's per ProductModel.
I see https://schema.org/isVariantOf too, which could be useful?
Anyone with experience of Schema?
-
First, why were you looking at the reports? Have you seen some type of ranking loss that you are trying to remedy?
Second, the moz tools are just tools to provide you with an oversight on where you are at, and potential areas your site can be improved. They work, but are not dedicated to any one type of website i.e. e-commerce vs static or content-based.
To get the unique pages you seek, it may be possible to use javascript to load content for variables of part numbers. As stated before, your site is getting seen as duplicate due to only a few things changing out per page.
Possible fixes:
1. Use dynamic coding to load part number variables, such as drop down menus for alternate versions or parts or models. This will allow you fewer pages to direct your backlinks to as well.2. Have more top level pages based around the category, and focus on getting the category pages ranking rather than the individual part pages. Again, focus your backlinking efforts on these pages.
3. Use a plugin to apply rich snippet markup to the individual product pages, adding another layer of "uniqueness"
-
The pages were not intended strictly for SEO value, they were mainly built for user value, i.e. returning a 100% focused page on the part number they searched for. Remember, many people use Google as a navigational tool and they also consider the product to the the part no. they searched for, not the main manufacturer of the product (ATE).
I understand what you are saying though and think building stronger product pages is the way to go, although I will try on a subset of pages and monitor results.
Now to decide which approach to take to yield the best results:
a.) SEO focus on ATE MK70 (list all the vehicle makes/models/years this product work on, including list of part numbers)
or...
b.) SEO focus on vehicle makes/model (then list all the manufacturers of suitable products, with corresponding part numbers)Thanks,
Woody -
This is one of the things Panda was trying to discourage (creating pages strictly for SEO value as opposed to user value that have thin content).
Consolidating and building out a single page is the way to go. Google will still crawl the product numbers, and they will be on a much stronger page. Even if they're not in the URL and title, a more valuable page nearly always wins out.
Not only that, you're playing with fire right now. If you haven't been hit by Panda yet, your odds are much higher with the numerous little pages.
-
Thanks guys
William
What's the thought process of creating a bunch of new pages, even though it's the same product, just referred to differently by different companies? Just for the unique URLs and titles?
Samuel
Would you want to create a separate page for "red Honda Civic," "green Honda civic," and countless other colors? Of course not.
To hopefully address both questions with one answer; the reason for building separate pages was to give SEO focus to the unique part numbers and the product type by vehicle make / model / year.
Very few people in the industry search for the product by name, it's always by part number. In fact, I'd go as far as to say there's few who would actually know the brand of "the product", that being ATE MK70 in our example above.
I understand the logic of building a strong single product page with all these part numbers listed, but would this page really rank well for searches on part number? Bear in mind, unlike the red, green, blue Honda Civic example, where there's perhaps a dozen different colours, we're talking literally 100's of part numbers per product and variations of it's formatting.
I welcome further conversation and ideas on this
Thanks so far guys! -
Thanks for the question. I'm not able to go through your site at the moment, but I would ask: Do you really need a separate page for every single make, model, and part number? Correct me if I'm wrong, but this seems to be what you're doing. If so, you're just asking for a Panda penalty.
Here's a basic example: Say that you sell Honda Civics. Would you want to create a separate page for "red Honda Civic," "green Honda civic," and countless other colors? Of course not. All of the content would be entirely the same except for the listed color throughout each title and page's text.
I'd take a look at Amazon as an example. Say that I go to a page for a certain T-shirt. The same page for that individual product will include all of the color variations w_ithin that single product page_. Each color variation is not a new page and URL (or if it is, it has a rel=canonical tag back to the main product page -- I don't remember). I'd look to this example as a way that you can vastly cut down the number of product pages so that each one is truly unique, valuable, and useful to both search engines and customers.
I hope that helps -- good luck!
-
I think you're already in Panda territory. The content can't get much thinner. It seems like all those sub-pages that are linked to on the page you just shared are unnecessary, no? Couldn't you just have the one page, build it out with the cars it works in, maybe a diagram or instruction on how to put it in, and make a really valuable page?
What's the thought process of creating a bunch of new pages, even though it's the same product, just referred to differently by different companies? Just for the unique URLs and titles?
Consolidating all of that would eliminate thin content and likely strengthen your landing page exponentially.
-
Thank you for your answer William and taking the time to respond,
I understand what you are saying but I am a little skeptical as that being a logical/achievable solution?
Let's say we did write some content for each product, the content would be "thin" to say the least.
As an example, we have over 700 products (per language), this being on of them - http://www.actronics.eu/en/shop/product/ate-mk70
This product alone works in over 43 different vehicle marques, illustrated in the list of on the page.
The only thing different about them is the part number, i.e. what the manufacturer refers to this part as (Audi A3 refer to it as 10097003153, Peugeot 206 refer to it as 9659136980). There really is nothing more to say about the product, without creating more dupe content and getting into Panda territory, so I don't see this being a viable solution?
We have the pages in place as mechanics/garages search by manufactures number, not product type.
Any more thoughts/ideas?
-
This issue isn't duplicate content, Moz is just flagging it as that because of the severe lack of content, making the footer, sidebar, etc. the majority of the content on the page. This is not good, and the best way to remedy it would be to build out more content.
I realize with roughly 14k pages, this isn't realistic to do for every single page, but you could prioritize. What are your most popular products? Start with those and build out content to make sure they rank and perform as well as possible, and then continue to go down the list as you have time to do so, manually optimizing and building out the most profitable/popular pages first.
When it comes to unique content, there is no automated solution. Either you write stuff, hire someone else to write stuff, or do what a lot of places do: implements a review system for customers to use and crowd-source the unique content that way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Web accessibility - High Contrast web pages, duplicate content and SEO
Hi all, I'm working with a client who has various URL variations to display their content in High Contrast and Low Contrast. It feels like quite an old way of doing things. The URLs look like this: domain.com/bespoke-curtain-making/ - Default URL
Intermediate & Advanced SEO | | Bee159
domain.com/bespoke-curtain-making/?style=hc - High Contrast page
domain.com/bespoke-curtain-making/?style=lc - Low Contrast page My questions are: Surely this content is duplicate content according to a search engine Should the different versions have a meta noindex directive in the header? Is there a better way of serving these pages? Thanks.0 -
How to resolve duplicate content issues when using Geo-targeted Subfolders to seperate US and CAN
A client of mine is about to launch into the USA market (currently only operating in Canada) and they are trying to find the best way to geo-target. We recommended they go with the geo-targeted subfolder approach (___.com and ___.com/ca). I'm looking for any ways to assist in not getting these pages flagged for duplicate content. Your help is greatly appreciated. Thanks!
Intermediate & Advanced SEO | | jyoung2220 -
Duplicate Content For E-commerce
On our E-commerce site, we have multiple stores. Products are shown on our multiple stores which has created a duplicate content problem. Basically if we list a product say a shoe,that listing will show up on our multiple stores I assumed the solution would be to redirect the pages, use non follow tags or to use the rel=canonical tag. Are there any other options for me to use. I think my best bet is to use a mixture of 301 redirects and canonical tags. What do you recommend. I have 5000+ pages of duplicate content so the problem is big. Thanks in advance for your help!
Intermediate & Advanced SEO | | pinksgreens0 -
Duplicate peices of content on multiple pages - is this a problem
I have a couple of WordPress clients with the same issue but caused in different ways: 1. The Slash WP theme which is a portfolio theme, involves setting up multiple excerpts of content that can then be added to multiple pages. So although the pages themselves are not identical, there are the same snippets of content appearing on multiple pages 2. A WP blog which has multiple categories and/or tags for each post, effectively ends up with many pages showing duplicate excerpts of content. My view has always been to noindex these pages (via Yoast), but was advised recently not to. In both these cases, even though the pages are not identical, do you think this duplicate content across multiple pages could cause an issue? All thoughts appreciated
Intermediate & Advanced SEO | | Chammy0 -
Should I redirect all my subdomains to a single unique subdomain to eliminate duplicate content?
Hi there! I've been working on http://duproprio.com for a couple of years now. In the early stages of the website, we've put into place a subdomain wildcard, that allowed us to create urls like this on the fly : http://{some-city}.duproprio.com This brought us instantly a lot of success in terms of traffic due to the cities being great search keywords. But now, business has grown, and as we all know, duplicate content is the devil so I've been playing with the idea of killing (redirecting) all those urls to their equivalent on the root domain. http://some-city.duproprio.com/some-listing-1234 would redirect to equivalent page at : http://duproprio.com/some-listing-1234 Even if my redirections are 301 permanent, there will be some juice lost for each link redirected that are actually pointing to my old subdomains This would also imply to redirect http://www.duproprio.com to http://duproprio.com. Which is probably the part I'm most anxious about since the incoming links are almost 50/50 between those 2 subdomains... Bringing everything back into a single subdomain is the thing to do in order to get all my seo juice together, this part is obvious... But what can I do to make sure that I don't end up actually losing traffic instead of gaining authority? Can you help me get the confidence I need to make this "move" without risking to lose tons of traffic? Thanks a big lot!
Intermediate & Advanced SEO | | DuProprio.com0 -
Affiliate Site Duplicate Content Question
Hi Guys I have been un-able to find a definite answer to this on various forums, your views on this will be very valuable. I am doing a few Amazon affiliate sites and will be pulling in product data from Amazon via a Wordpress plugin. The plugin pulls in titles, descriptions, images, prices etc, however this presents a duplicate content issue and hence I can not publish the product pages with amazon descriptions. Due to the large number of products, it is not feasible to re-write all descriptions, but I plan re-write descriptions and titles for 50% of the products and publish then with “index, follow” attribute. However, for the other 50%, what would be the best way to handle them? Should I publish them as “noindex,follow”? **- Or is there another solution? Many thanks for your time.**
Intermediate & Advanced SEO | | SamBuck0 -
Duplicate Content Help
seomoz tool gives me back duplicate content on both these URL's http://www.mydomain.com/football-teams/ http://www.mydomain.com/football-teams/index.php I want to use http://www.mydomain.com/football-teams/ as this just look nice & clean. What would be best practice to fix this issue? Kind Regards Eddie
Intermediate & Advanced SEO | | Paul780 -
Google consolidating link juice on duplicate content pages
I've observed some strange findings on a website I am diagnosing and it has led me to a possible theory that seems to fly in the face of a lot of thinking: My theory is:
Intermediate & Advanced SEO | | James77
When google see's several duplicate content pages on a website, and decides to just show one version of the page, it at the same time agrigates the link juice pointing to all the duplicate pages, and ranks the 1 duplicate content page it decides to show as if all the link juice pointing to the duplicate versions were pointing to the 1 version. EG
Link X -> Duplicate Page A
Link Y -> Duplicate Page B Google decides Duplicate Page A is the one that is most important and applies the following formula to decide its rank. Link X + Link Y (Minus some dampening factor) -> Page A I came up with the idea after I seem to have reverse engineered this - IE the website I was trying to sort out for a client had this duplicate content, issue, so we decided to put unique content on Page A and Page B (not just one page like this but many). Bizarrely after about a week, all the Page A's dropped in rankings - indicating a possibility that the old link consolidation, may have been re-correctly associated with the two pages, so now Page A would only be getting Link Value X. Has anyone got any test/analysis to support or refute this??0