Page 1 Reached, Further Page Improvements and What Next ?
-
Moz,
I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this,
I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions,
So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ?
Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?)
Any other ideas would be greatly appreciated,
Thanks all,
James
-
Thank you both,
I will dig into what the other competitors are doing, cant believe i overlooked this
Thanks Bryan i will work through these key things you have pointed out,
James
-
Heeeeey James Brown!! (In my James Brown voice)
I think you are on-point with your questions. Below are the elements I would address in the order which I would address them (not necessarily by importance).
Page Speed Optimization: Being that I don't know the page speed, page size, requests, etc., I would say if you can get the requests down as close to 40, page size down around 500kb and your page speed down to 1.4 seconds or less, you should be able to close the book on that aspect. This of course will ensure the users will have a fast experience and not get hung up.
Mobile Responsive Design: Based on GA data, if you have a significant amount of mobile users I would DEFINITELY get a mobile version of the site so these users can have a better experience.
Blogging / Link Earning: Blog, blog, blog!! Do this the right way (relevant, well written, targeted to your audience) and you will be building links at the same time.
HTML Validation: Fix any/all errors/warnings
404 Errors: Redirect any 404 errors that exist on the site. Also make sure you have a custom 404 page in case any new ones pop up moving forward. This helps direct users to the appropriate page.
CrazyEgg.com: I would definitely get this set up. Since you are a Pro member, you get to try it for free for 90 days. Why not?
Hope this helps you out!!
-
Hi James,
Congratulations, it sounds like you've done some really good work so far.
In terms of what to do next, I recommend that you do some in-depth competitor analysis on all of the sites currently ranking above you.
Look at all of the elements that you mentioned above and see what your competitors are doing in those areas. If you find that they're currently doing something better than you, strive to improve that.
Good research is the key here. Make sure to follow this rule:
Research - Hypothesise - Test - Review
Another important element to not forget is benchmarking. Ensure that you benchmark before you implement any changes, that way you can see what the overall effect is.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google be able to crawl all of the pages given that the pages displayed or the info on a page varies according to the city of a user?
So the website I am working for asks for a location before displaying the product pages. There are two cities with multiple warehouses. Based on the users' location, the product pages available in the warehouse serving only in that area are shown. If the user skips location, default warehouse-related product pages are shown. The APIs are all location-based.
Intermediate & Advanced SEO | | Airlift0 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
How do we decide which pages to index/de-index? Help for a 250k page site
At Siftery (siftery.com) we have about 250k pages, most of them reflected in our sitemap. Though after submitting a sitemap we started seeing an increase in the number of pages Google indexed, in the past few weeks progress has slowed to a crawl at about 80k pages, and in fact has been coming down very marginally. Due to the nature of the site, a lot of the pages on the site likely look very similar to search engines. We've also broken down our sitemap into an index, so we know that most of the indexation problems are coming from a particular type of page (company profiles). Given these facts below, what do you recommend we do? Should we de-index all of the pages that are not being picked up by the Google index (and are therefore likely seen as low quality)? There seems to be a school of thought that de-indexing "thin" pages improves the ranking potential of the indexed pages. We have plans for enriching and differentiating the pages that are being picked up as thin (Moz itself picks them up as 'duplicate' pages even though they're not. Thanks for sharing your thoughts and experiences!
Intermediate & Advanced SEO | | ggiaco-siftery0 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2\. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect?
I'm going through the crawl report and it says I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2/ Now, the author/admin/page/2 I can't even find in WordPress, but it is the same thing as blog/page/2 nonetheless. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect it to blog/page/2?
Intermediate & Advanced SEO | | shift-inc0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
How many pages should be on landscapers website
Hi Guys, We have a good website strong onsite and offsite seo. A year ago, we had a 15 pages website for all main keywords we needed and we were on top 3 for most of these keywords in google. We were happy but we wanted more.. So we created lots of unique content targeting long tail keywords and created 100 more pages for the website. In next 4-5 months we lost positions for almost all our main keywords but got lots of longtails SERPs. Trafiic grew but the quality and the conversion rate shrinked. Everybody keep saying that it doesn't matter how many pages you have on the website as long as content is unique and I don't think it is true. I see lots of 3-5 paged websites without any seo in top 3 results in google. Does it mean that if I delete all these 100 pages that I created I will have more chances to get my main keywords SERP back? Basically does the seo juice that you have on domain is spreading across all pages and the more pages you have the less juice every page will get?
Intermediate & Advanced SEO | | vadimmarusin100 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0