International SEO: What to do when you're using a ccTLD and want to go global
-
I'm hoping someone in the Moz community can help me with this one! Essentially, we have a .co.uk brand which wants to have more of an international presence. My question is, purely based on the fact that we're a .co.uk, will we find it more challenging to develop a search engine presence in European/BRIC markets? In a perfect world, we'd have a .com/country or a .es/ etc, but if this isn't possible, how hindered are we if we stick with the .co.uk and want to build a presence in Spain?
-
Hi Jimmy,
Great to hear from you. My initial reaction is that it might be trickier to rank with the .co.uk, as well. Context wise, I hope this helps... this would be for a B2B website that sells into various countries, including the likes of Spain, Italy, Germany, as well as China, Vietnam, Thailand and more.
Primarily we'd be looking to rank for our brand name in various different languages, e.g. simplified Chinese, Thai, German, all from a .co.uk.
My initial suspicion is that a .co.uk may be trickier than getting a .com or country specific TLDs ranking (e.g. brandname.cn brandname.de), especially with Baidu which doesn't seem to have a lot of love for .co.uks.
Based on this, would you stick with .co.uk, go global with a .com or country specific with ccTLDs for each target market?
Holly
-
Hi Holly,
I think you might struggle with the .co.uk to be honest - in theory, getting links from spanish websites will help, however you would have to ask yourself why someone would link to your UK site from a local one. To help you further I'd need to understand a little more. Can you give more context to the situation? Also, are you trying to rank for English or Spanish queries in Spain?
Jimmy
-
That's super helpful, thank you. American markets aside, are there any other countries where it would be a hindrance?
-
Its not as much of a hindrance in other European countries as it would be if you're trying to expand into American markets. Not having that country's TLD does hurt your SEO in that country somewhat but the way to get around this is to work on getting links from websites in that country. If you can get the domain great, if not it's not the end of the world.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap international websites
Hey Mozzers,Here is the case that I would appreciate your reply for: I will build a sitemap for .com domain which has multiple domains for other countries (like Italy, Germany etc.). The question is can I put the hreflang annotations in sitemap1 only and have a sitemap 2 with all URLs for EN/default version of the website .COM. Then put 2 sitemaps in a sitemap index. The issue is that there are pages that go away quickly (like in 1-2 days), they are localised, but I prefer not to give annotations for them, I want to keep clear lang annotations in sitemap 1. In this way, I will replace only sitemap 2 and keep sitemap 1 intact. Would it work? Or I better put everything in one sitemap?The second question is whether you recommend to do the same exercise for all subdomains and other domains? I have read much on the topic, but not sure whether it worth the effort.The third question is if I have www.example.it and it.example.com, should I include both in my sitemap with hreflang annotations (the sitemap on www.example.com) and put there it for subdomain and it-it for the .it domain (to specify lang and lang + country).Thanks a lot for your time and have a great day,Ani
Technical SEO | | SBTech0 -
Sitemap issue? 404's & 500's are regenerating?
I am using the WordPress SEO plugin by Yoast to generate a sitemap on http://www.atozqualityfencing.com. Last month, I had an associate create redirects for over 200 404 errors. She did this via the .htaccess file. Today, there are the same amount of 404s along with a number of 503 errors. This new Wordpress website was constructed on a subdirectory and made live by simply entering some code into the .htaccess file in order to direct browsers to the content we wanted live. In other words, the content actually resides in a subdirectory titled "newsite" but is shown live on the main url. Can you tell me why we are having these 404 & 503 errors? I have no idea where to begin looking.
Technical SEO | | JanetJ0 -
SEO for sub domains
I've recently started to work on a website that has been previously targeting sub domain pages on its site for its SEO and has some ok rankings. To better explain, let me give an example...A site is called domainname.com. And has subdomains that they are targeted for seo (i.e. pageone.domainname.com, pagetwo.domainname.com, pagethree.domianname.com). The site is going through a site re-development and can reorganise its pages to another URL. What would be best way to approach this situation for SEO? Ideally, I'm tempted to recommend that new targeted pages be created - domainname.com/pageone, domainname.com/pagetwo, domainname.com/pagethree, etc - and to perform a 301 redirect from the old pages. Does a subdomain page structure (e.g. pageone.domainname.com) have any negative effects on SEO? Also, is there a good way to track rankings? I find that a lot of rank checkers don't pick up subdomains. Any tips on the best approach to take here would be appreciated. Hope I've made sense!
Technical SEO | | Gavo0 -
'No Follow' and 'Do Follow' links when using WordPress plugins
Hi all I hope someone can help me out with the following question in regards to 'no follow' and 'do follow' links in combination with WordPress plugins. Some plugins that deal with links i.e. link masking or SEO plugins do give you the option to 'not follow' links. Can someone speak from experience that this does actually work?? It's really quite stupid, but only occurred to me that when using the FireFox add on 'NoDoFollow' as well as looking at the SEOmoz link profile of course, 95% of my links are actually marked as FOLLOW, while the opposite should be the case. For example I mark about 90% of outgoing links as no follow within a link masking plugin. Well, why would WordPress plugins give you the option to mark links as no follow in the first place when they do in fact appear as follow for search engines and SEOmoz? Is this a WordPress thing or whatnot? Maybe they are in fact no follow, and the information supplied by SEO tools comes from the basic HTML structure analysis. I don't know... This really got me worried. Hope someone can shed a light. All the best and many thanks for your answers!
Technical SEO | | Hermski0 -
Help - we're blocking SEOmoz cawlers
We have a fairly stringent blacklist and by the looks of our crawl reports we've begin unintentionally blocking the SEOmoz crawler. can you guys let me know the useragent string and anything else I need to enable mak sure you're crawlers are whitelisted? Cheers!
Technical SEO | | linklater0 -
Should I use these Meta Tags or Remove it?
Hi, I have a lot of older pages that I am cleaning up older pages, and I see that I have <title>Actual Title</title> (I understand the importance of this tag.) (I have some text in this meta tag on a lot of pages, sometimes matching my title tag exactly but in some cases I treated it like a mini description. Should I remove the on my pages, or keep it and make sure it is the exact as the main Title Tag. -------- Question about meta tag #2. I have heard rumors that the keywords tag should be removed. example: Thanks in advance! Force7
Technical SEO | | Force70 -
SEO - Localization
Hello Folks, I'm curious why my landing page is ranking at #1 on www.google.com.br ( brazil ). keyword: build wizard diablo 3. My lp is above well know domain names such as: wikia.com , blizzard.com , and also above a keyworded domain name: www.wizardbuilds.com/ Is just because my website is focus in brazilian google( .com.br ) or is because my landing page are better than the others( i don't think so)? Thanks.
Technical SEO | | augustos1 -
Local SEO Optimization
hi, Looks for advices,tips, links ressource to improve local seo optimisation in google places for domain "google. fr" as website business is in France ! Tks a lot in advance..
Technical SEO | | mozllo0