website Based in India But need traffic from Europe and North America
-
We are based in India but have all our prospective clientele in Europe and North America.
The problem is ; despite all our efforts we are getting almost 60% traffic from India which is not our target region.
We have already tried following
-
hosting our website on US server
-
adding GB and US language tags
-
webmaster target region only allows one country so we cannot set the target there
Apart from this any other suggestion?
Prashant
-
-
We have a similar problem, but in reverse. It's a UK website that needs to rank in Asia but not UK.
We've tried a few things - shifting the server made no difference (nor the speed benefits) and geo locating on webmaster tools was pointless as we have a 5 country target market. Targeting cities again didn't help because the number of location targeted searches was sub 1% for the relevant keywords.
So there were two things that we did that seemed to have some benefit. First we targeted some non valuable but relevant keywords with high search volumes (2 orders of magnitude more than our real targets) and got a high ranking for that. Then put our effort into getting this traffic to convert to the non-ranking pages.
Secondly because there was non substantial difference in EU and Asian ranking for our keywords we focused on ranking well in Europe and then just filtered out the EU and US traffic and we saw benefits.
What I'd do here in your case is focus on the Indian market to get lots of relevant back links. It should be easier than the US in someways and take advantage of the size of the market and it's lack of sophistication to increase the volume of keywords. If websites are anything like they are in Asia there is a lot of crap design and zero optimisation. So it should be possible to put together an outreach package that generates lots of low DA links that are very relevant for lower costs than in the US.
So for example if you were looking at outsourced accounting I'd build link bait that appeals to Indian accounting firms to get the links to your key pages - but optimise them for US consumption.
Of course all this depends on your market and keywords but I hope it's given some ideas.
-
It all depends on relevancy of content and other signals. But also for a new site, it is just far harder to rank for US and west European countries. There is so much competition for those countries and less in India so it is easier to rank there. You may not need this , but I am thinking it would be far easier to rank for African countries now but the traffic you may get is not meaningful for you.
I am sure you may have already taken care of this, but GWT has a setting to signal which country you want to target.
-
Sorry but non of the above suggestions are working. As per my further research it looks like Google takes multiple signals to identify including address on contact page , If publisher and author tag location. (if these are available)...
-
Apologies as its a long shot as i assume you may not have one,
But i always find that a local address on the site helps, We include this in the site wide footer,
James
-
Yes, choose a smaller city and figure out what it takes to show up for searches for you services + city name and then replicate that for other/larger cities. That's really what anyone has to in their own country.
-
Chris
All our social media posts are pertaining to US or Europe clients only. Nothing relevant to India. When you say “focusing on specific cities” does it mean that target city name should be the part of our content?
Prashant
-
Prashant,
Links and social engagement signals from within your target geography show that your offerings have some "importance" in those places and having google recognize your importance, or authority, is critical. In addition, remember that ranking nationally for products and services is tough. Think about focusing on specific cities as target markets, rather than on the countries themselves. Be prepared for a long, uphill battle when you're based in one country and trying to get your customers from another.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
INTERNAL LINKS strategy on our website
Hi Moz-ers, Currently doing an audit of our website. I have two questions on links. How can I see the current state of my internal links? Also, how can I improve our internal links on the website? what is a good framework to follow what should I avoid Thanks, looking forward to learning more on Moz!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
Should my website be accessible by IP?
I have been doing some digging in to this today essentially triggered off by looking at the secure certificate on my site and comparing it to others as i have been seeing some security warnings on a random basis. I noticed that on all instances none of the other sites IP addresses re-direct to the website, whereas on my site it does. is re-directing the IP address to the website a big no-no?
Intermediate & Advanced SEO | | WAWKA1 -
Need help for new website!
I want to a make new website. Can you please advise me what all things are involved which I should keep in mind before and during the website preparation. Like how to make pages, what to include in website, best way to create pages etc. Please provide me the link where I can study all the above information. I am planning to create global printing website.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Website architecture and sitewide link
Hello, I was reading this article about website architecture http://www.seomoz.org/blog/site-architecture-for-seo and I have a question about site wide link... I don't think site wide link are good if you want your homepage to have the most " juice " can someone confirm that to me. What I mean by site wide link is let's say I have a page about golf in califorina and I create a link to another page of my website which is about golf in florida that a good practicee to do that or not ? I just used this calculator http://www.webworkshop.net/pagerank_calculator.php and and if I do site wide links the juice doesn't go to my most important page ( the homepage ) which is the one I currently want to have the most juice. However, I noticed that website like amazon do site wide link let's say you are looking at a book and they have lots of links for other books or categories and they still rank very well for the word "textbooks" so I am kind of lost and don't understand why they still rank even though to me their juice goes away by doing site wide links to other books or categories ( even though it is related ) Can someone tell me more about site wide links are they good , bad etc... and is this calculator I use right or wrong ? Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Need Help Finding Directories to Submit To
I am looking for a lot of free "do follow" technology directories to submit to. Does anyone know of a good directory or a list of some sort of technology directories or something similar? Actually, I guess any directory that has a technology category would be helpful.
Intermediate & Advanced SEO | | MyNet0 -
Optimising My Website Link Containers
Hi, I'm looking at my links containers and trying to optimise them. I would be greatful if anyone can give me some feedback on my plan for perfect optimaisation. My links are constructed as follows: I have a two states:
Intermediate & Advanced SEO | | James77
1/. A Non Hover state which contains an Image and Text
2/. A Hover state which contains a bit more text - I do this as containing full text on the non hover state would not be good for users and would look ugly as well. Here's an example block of the HTML - as you can see from the URL, its quite a deep page level. From the URL and Alt / Titles the Page I am Linking to is about: "The Royal Hotel Accommodation New York Holidays". I Just a bit confused on how I should apply ALT and Title (Titles in particular) attributes given the nested DiV's etc - I can apply these to parent level, or apply all levels, or apply them to a mix. Also is there any obvious thinks you can think of I am missing that may help onsite SEO? Thanks in Advance CURRENT UNOPTIMISED CODE:
The Royal Hotel
New York Holidays Accommodation
The Royal Hotel
MY OPTIMISED CODE (Adding Title and Alt attributes):
The Royal Hotel
New York Holidays Accommodation
The Royal Hotel
0