Keyword stuffing when brand includes keyword
-
Hi
If you have managed to combine brand name with primary target keyword do you still need pay attention to on page keyword stuffing ? since one would expect plenty of brand references in the body copy ?
Or is it still best to reduce instances of the keyword aspect ?
For example if site is called 'Franks Service Centres' and you have lots/too many instances of 'service centres' in the body copy a/c to MA on-page grader, should you reduce some instances of the kw ?
All Best
Dan -
i did
-
Hi Dan
Google Images, we don't use any plugin as this is not needed. Google is excellent at picking up new content and images from our site, hence why we ensured the Alt Tags where used properly, using more narrative in the Alt Description to properly paraphrase the content of the image. The image links are already in the crawl results.Normally images appear on Google Images in about 48 hours after we post themBruce
-
really ? cheers for the heads up if so but have heard of reputable peeps using and recommending it
-
Good info cheers Bruce !
Pls do keep me/this thread in da loop im sure of general interest to everybody here and certainly of specific interest to me since, whilst my post is originally in regard to a client, i am soon to relaunch my very out of date online store, so very interested in any findings you may like to share
On a side note, when you say image searches do you mean on Google or on your site search ? If Google image search do you use some sort of a frame breaker plugin to bring them straight through to the site from the image ? (i dont know of one off hand but have very recently heard of them so thought worth mentioning)
All Very Best
Dan
-
Hi Dan
From what we can see so far, taking out the Keywords dropped impressions over the course of a week. We put them back in but reduced the instances as per Moz page checker. We are still over the recommended level of keywords, so we will see what happens over the next period.
Due to various issues that we cannot resolve via normal SEO techniques we are rebuilding our online site, but we are planning to reduce the amount of products on a page and removing Alt image tags where possible. We used the correct Alt image tag as a way to catalogue the images internally but this doubles the Keyword count instantly
What we have found with Brand searches, that customers find us via text searches or via image searches, as they might not know the style code, but know the brand and will click through via the image.
It would be great if we could register the nature of our business with Google in a way which is not so subtle as them having to work out we are retailers and this is a shopping site.
Will keep the post updated with new results as the appear.
Bruce
-
Thanks for your comment Bruce, interesting to hear
I would really love to think & would truly hope that Google was clever enough to not apply filters to pages such as yours since its pretty unavoidable, and even misleading, to not include the brand multiple times on a brand specific product page.
Its sounds like (if i understand you correctly) from your experiments, that Google is preferring brand kw inclusion if you are losing impressions by removing brand kw instances.
All Best
Dan
-
Hi
We have a similar problem, but as a retail store selling Brands. Often Moz shows us keyword stuffing possible problems, but as the brand name is in the product title, it is really hard to drop the level of mentions.
Example: XXX Brand and Keyword. Product XXX Trousers. Image XXXX-150011409900-F.jpg
If we then create lovely natural content using the Keyword a few times, we are up to 20 keywords before we even add the content tree.
A tricky problem for Brand based keywords, but in very niche markets the Brand is critical as part of the end user search.
We are not 100% sure about how to deal with this ourselves, a few experiments have removed key search terms and we have had to put them back in as the impressions in GWT dropped 75% without them.
Any other experiences and possible solutions would be really useful
Bruce
-
Thanks for your input David!
The copy does conform to that, it all reads naturally. It hasnt been written with any seo in mind and im about to edit for seo but think good to remove a few instances and change copy
-
I think it makes sense instantly once you read through your content. Of course if you have the phrase "service centers" all over the page you will get hit by Google. When you read through what you have, the name should be used where it makes the most sense. What wouldn't make sense (to a search engine or user) is stating "Franks Service Centres does this" "Franks Service Centres does that" "Franks Service Centres is awesome" "Franks Service Centres is the best"
Instead, maybe go into details about the services offered at the sevice centers, rather than just stating what it is over and over, talk about what it does.
-
Of course, it's hard to say for sure. If your threshold to avoid a filter were somewhat lower than others', I doubt it would be significantly lower. So long as you keep things above board, I'd bet you'll be fine.
-
Hi Chris
Yes absolutely! different ball game off page
Although once again, if kw included in the brand name (which can be verified by also being in the domain and Google+ company page/publisher etc etc) should prevent any kw rich anchor texts being considered link spam since the anchor text will also be brand name, SO LONG as it contains the full brand name in the anchor text and not just the kw aspect in the anchor text.
I hope so anyway, what do you think of that ?
All Best
Dan
-
Dan,
I think that you've got to watch out for that. Over optimization, excessive exact match anchor text, exact match keywords, and exact match domain names were the downfall of many online businesses since 2012. You'll probably be fine on-page, so long as you remain conservative with keyword use. Off page, steer clear of getting links from low quality sites.
-
Good thanks! How are you doing ?
the page in question is a Home Page for a clients corporate site so only 200 words on page max hence why im concerned, although it does all read well and natural, hence the conundrum, think should maybe delete some instances just to err on the side of caution since client doesnt want to add/much to the copy since very happy as it currently reads. Long form would dilute the corporate messaging. As a side note the kw is in the domain too since part of brand so should hopefully mitigate any perceived 'stuffing'
All Best
Dan -
Hi Silver Door
thanks for your comments , yes thats how i see it too but the kw aspect of the brand word is included quite a few times in the copy but without the main brand component. So it does read well an make sense but Moz page grader is reporting it occuring 13 times on the page which does seem a high to me even though reads fine/is natural
Cheers
Dan
-
Hi Dan,
I think that people often get too tied up with things like keyword stuffing.
In the way that I see it, if you write, unique, interesting, natural, content then you won't need to worry about things like keyword stuffing.
The only time keyword stuffing occurs is when people have tried to write for search engines and not for the user. It wouldn't be natural to have the name of your company in the body copy lots of times.
If you read the content and it flows naturally then don't change anything. However, if it reads unnaturally then change it and make it natural.
Hope this helps
Thanks
SilverDoor
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
What is the best way to deal with creating a separate brand with it's own website when the main site already ranks well for the target keywords?
A client currently has a site that ranks well for a number of queries. They recently created a new site for a spin-off brand/company that they now want to focus on ranking for some of the keywords their original site already ranked for. What would be the best way to go about this without throwing away the existing authority and traffic the original site has for those queries?
On-Page Optimization | | P1WS_Sully0 -
For years in top 3 organic for most popular keyword; now 17th :(
For years, my website was in top 3 organic positions for out most popular keyword; now after the latest google algorithm update we are 17th 😞 This is severely affecting our sales and I need ideas on how to improve our position. What areas do I need to look at to help correct this drop in organic ranking? My website is **r a d i a n t g u a r d . c o m ** Thanks, Rhonda
On-Page Optimization | | rhondafranklin0 -
Tools for seaching for keyword rich domains
Could I get some recommendations please for tools that will help me find keyword rich domains in my space. Also I did try out the Go Daddy bulk domain checker (just copy and paste domains into box) but it doesn't let me bulk search .co.uk domains. Any ways around that one?
On-Page Optimization | | Clicksjim0 -
How important is it to include the target keyword phrase in the page URL?
If I want to target a keyword phrase to a particular phrase, but do not want to change the URL of that page, will that negatively impact my rankings? I am also wondering if I can get around it by creating a new, short URL that 301 redirects to the original URL. Would that be as effective as including the keyword in the original URL?
On-Page Optimization | | susannajbost0 -
Avoid Keyword Self-Cannibalization
Hi I'm a little bit confused about my on page report. I prepared 2 version of on page seo report for the same targeted keyword and the same URL, but one of the url with www. and the other without it. In the one that i entered the URL with www. the report came with warning about the "Avoid Keyword Self-Cannibalization" we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. As I see on my webpage there is no anchor text at all pointing to another internal page using the targeted keyword. I'm sure that I didn't use my targeted keyword with any link . Thanks in advance for anyone If can help or explain what is that ? If I have to write the URL and the keyword no problem for me. Thanks
On-Page Optimization | | seomoz591 -
Is it best to optimize your site for just one or two keywords?
My company/website makes and sells a product that's not that competitive but still has about 20 key words/phrases that people search for. My site is not a huge site maybe 35 pages after you include the blog posts.We sell samples off the site but it's mostly used as a brochure but we also want it to be a successful tool at bringing in leads. Should I optimize for the most popular key word phrases focusing on only one or two per page and forget about the rest or should I try to optimize for as many keywords as possible on all pages or should I optimize for just the few (3-5) heavy hitting keywords but on all pages? Right now I've got it optimized for around 3 keyword phrases for the whole site and only 1 or 2 per page with the most popular phrases on the most important pages.
On-Page Optimization | | JAARON0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0