Wordpress and Blogger etc Links
-
I am in a middle of a blogger outreach project and had many blogs respond that are wordpress and blogger etc hosted ( sub-domain ) type blogs like
Is there any value in my website getting a link on these blogs and how do evaluate there value to me in SEO metrics.
Cheers
Paul;
-
Hi Healeyman,
Tom has pretty much nailed the answer above.
Just one thing to add. If the blogs in question meet all of the criteria Tom has mentioned in his first paragraph and are likely to bring you referral traffic, perfect. If you are just thinking about the possibility that they might influence search engine rankings, your time would probably be better spent looking for opportunities that have a potential to bring people to your site.
Sha
-
Hi Paul,
If you'd like to use OSE to understand the PA/DA of these blogs and see who is linking to them, then you can definitely do this.
Obviously, if you tried something like https://androiddevel.wordpress.com in OSE, you'd see a 100 domain authority, as the Wordpress.com domain is incredibly authoritative. However, when you're looking at blogs hosted on wordpress.com (or blogger), you want to pay closer attention to the page authority. You can also use the 'Show all links from all pages on **this subdomain' **to exclude websites that are linking to wordpress.com but not the blog you're looking at.
-
Hi Paul
They certainly can be of value. If the blog has some good link metrics, it looks active and engaging with its audience, it matches your subject matter and if you can produce something of worth to them, then the link will be worthwhile regardless of the subdomain/domain it sits on.
I think something you should consider however is how some SEOs use .wordpress.com, .blogspot.com and other web 2.0s for different link building purposes. Some people set up blogs on the subdomains solely for links - and then attempt to power up the subdomains themselves by sending more links/spam to them. The reason being is that these web 2.0s may inherit some strength for the root domains and therefore pass on a good amount of SEO benefit, or even make the subdomain rankable itself.
Of course, all of that would be considered to be unnatural and therefore may fall foul of Google penalties or filters. The reason I bring that up is, while you're not looking to use those blogs in that manner, having a lot of the majority of your links coming from those kind of blogs may have a diminishing returns effect or could end up passing much less SEO "strength" in the future - as these subdomain links might be devalued. If you look back to the first Penguin update when Google broadly penalised directories, article sites and specifically other existing web 2.0s, such as Squidoo links, links coming from the squidoo domain were widely devalued because of people creating accounts and lenses solely just to get a "strong link" from them. Obviously you could see the similarity there between squidoo and wordpress/blogspot, so it's worth watching out for.
However, I think if the blog has some good link metrics, it looks active and engaging with its audience, it matches your subject matter and if you can produce something of worth to them, then the link will be worthwhile. Like all things, earn those links in moderation. I can't ever see those links being penalised if you follow the above criteria, but just be aware that having a disproportionate amount in your link profile may eventually have some form of diminishing returns.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is a natural link?
Hi everyone, I'm trying to better understand what is meant by a natural link and would appreciate any assistance. Doing some competitor link analysis I've noticed a web developer who has created a directory for all its customers. This is not a directory in the traditional sense of being of use to an end user, but to my untrained eyes, it looks like an internal directory used solely for the purpose of link building. For all I know this might be perfectly good practice in the industry, but as a beginner, I'm attempting to get an understanding of things. My question is, what precisely is meant by a natural link? If the above scenario is all ok, whereby there are businesses in the same field of work, but ultimately could be in any given location, on a directory, are they natural links? Do these kind of directories that don't service an end user, exist if the common feature between them is say location only, or an seo agency only? Appreciate I could be completely out of kilter on this, but it seems the benefit on SERPs is pretty significant for something that seems pretty "unnatural" to me? Any guidance would be appreciated...tom
Link Building | | T-J-I1 -
Does link from a blog in Blogger.com helps in SEO ?
Do you guys think that adding good quality blogs to blogger.com and then getting a link from those blogs will help ?
Link Building | | Personnel_Concept0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Why aren't links to my site from YouTube showing up in my link reports?
Our company is paying for a service to create hundreds of videos/month for us with links back to our primary domain. If I go to YouTube I see the videos with the links, but YouTube does not show in my link reports. Why not?
Link Building | | jtroia0 -
Too many external links vs linking root domains - good or bad?
Hi guys, After the latest Linkscape update, we noticed that our website have 424,671 external links with 4,395 linking root domains, so roughly 100 links/domain. Does Google consider this to be a negative thing or we do not need to worry about it. Many thanks. David
Link Building | | sssrpm0 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100 -
Links on portfolio with nofollow?
Hey guys, everyone know that to get better PR you need quality one way links.. my question is should I put nofollow to the links to the websites on my portfolio? since those website have the link to my page? ideas?
Link Building | | onyx8080 -
Internal linking
I 'am using a seo component (sh404sef) for a joomla website, for the time being, any internal linking is organized. I've been said the sitelinkx is not advised (a component dedicated to build internal links) with sh404sef... How could i manage to set it up fastly ? Tks a lot..
Link Building | | mozllo0