Wordpress and Blogger etc Links
-
I am in a middle of a blogger outreach project and had many blogs respond that are wordpress and blogger etc hosted ( sub-domain ) type blogs like
Is there any value in my website getting a link on these blogs and how do evaluate there value to me in SEO metrics.
Cheers
Paul;
-
Hi Healeyman,
Tom has pretty much nailed the answer above.
Just one thing to add. If the blogs in question meet all of the criteria Tom has mentioned in his first paragraph and are likely to bring you referral traffic, perfect. If you are just thinking about the possibility that they might influence search engine rankings, your time would probably be better spent looking for opportunities that have a potential to bring people to your site.
Sha
-
Hi Paul,
If you'd like to use OSE to understand the PA/DA of these blogs and see who is linking to them, then you can definitely do this.
Obviously, if you tried something like https://androiddevel.wordpress.com in OSE, you'd see a 100 domain authority, as the Wordpress.com domain is incredibly authoritative. However, when you're looking at blogs hosted on wordpress.com (or blogger), you want to pay closer attention to the page authority. You can also use the 'Show all links from all pages on **this subdomain' **to exclude websites that are linking to wordpress.com but not the blog you're looking at.
-
Hi Paul
They certainly can be of value. If the blog has some good link metrics, it looks active and engaging with its audience, it matches your subject matter and if you can produce something of worth to them, then the link will be worthwhile regardless of the subdomain/domain it sits on.
I think something you should consider however is how some SEOs use .wordpress.com, .blogspot.com and other web 2.0s for different link building purposes. Some people set up blogs on the subdomains solely for links - and then attempt to power up the subdomains themselves by sending more links/spam to them. The reason being is that these web 2.0s may inherit some strength for the root domains and therefore pass on a good amount of SEO benefit, or even make the subdomain rankable itself.
Of course, all of that would be considered to be unnatural and therefore may fall foul of Google penalties or filters. The reason I bring that up is, while you're not looking to use those blogs in that manner, having a lot of the majority of your links coming from those kind of blogs may have a diminishing returns effect or could end up passing much less SEO "strength" in the future - as these subdomain links might be devalued. If you look back to the first Penguin update when Google broadly penalised directories, article sites and specifically other existing web 2.0s, such as Squidoo links, links coming from the squidoo domain were widely devalued because of people creating accounts and lenses solely just to get a "strong link" from them. Obviously you could see the similarity there between squidoo and wordpress/blogspot, so it's worth watching out for.
However, I think if the blog has some good link metrics, it looks active and engaging with its audience, it matches your subject matter and if you can produce something of worth to them, then the link will be worthwhile. Like all things, earn those links in moderation. I can't ever see those links being penalised if you follow the above criteria, but just be aware that having a disproportionate amount in your link profile may eventually have some form of diminishing returns.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
I am getting links on people's wordpress blogs but are not showing up on the just discovered tool. Is it true that wordpress links are no-follow links that do give off any link-juice?
A blogger told me that "wordpress.com does not allow blogs to show advertisements or use links to sites that sell merchandise of any kind" is this true? Am i wasting my outreach time trying to get links from wordpress operated blogs?
Link Building | | odegi0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
How long does it take for crawlers to update links? As in number of back links
How long does it take for crawlers to update links? As in number of back links
Link Building | | tom14cat140 -
The Value Of A Link
Hi There, Let's say I am able to get a link from a very well trust worthy blog that writes abot things related to my business. Now my question is how much value does another link with the same anchor text, from the same blog has compared to the first link, or compared to a new link from a slightly less powerfull blog? Or in another words, if I got 1 link from this great website should I invest my time to find another website where I can get a link from or should I invest it in getting another link from the website I already got a link from ( which might be easier)?
Link Building | | liors0 -
Outsourcing link building
Is anyone aware of any high quality link building services, preferably that guarentee a set number of high quality links for a montly fee. I'm familar with webuildpages. I was wondering if there are any other companies who provide a similar service.
Link Building | | PeterM220