Trying to understand how a website is getting higher than me with less links
-
Hi i am new to seo and trying to teach myself the best way to improve a site and the best way to use the tools on seomoz.
The problem i have is. i am working on a page at the moment on a site. the page is called weight loss hypnotherapy http://www.clairehegarty.co.uk/weight-loss-hypnotherapy and i have around 130 links going to the page where as a site which is much higher than me in google has only around 5 links.
I cannot understand with being new to seo how this can happen, can anyone please explain what i need to do to improve my ranking please.
here is the site i am talking about that is higher than me www.weightlosshypnotherapy.co.uk/
any help would be great
can anyone also give me a good example of a page before it has been optimised and a page after it has had this done.
-
I was thinking of the same exact page to post in reply when I scrolled down to find that you'd already posted it.
This is dead on.
I absolutely can't wait for search engines to stop placing so much emphasis on domain keywords. I can't tell you how many times I get the dead fish stare from a client when they learn that their business name that they've had for 25 years is NOT the best domain name for their business website.
-
You'd do well to study this a bit http://www.seomoz.org/article/search-ranking-factors#metrics-1
It has many answers to your Q.
-
The age of the site and authority of the site is also very important. If your competition have an old site and the five back links are of a really high quality, that may very well outweigh your back links. However, if the site is well respected and old, has great content and offers visitors the answers to their search combined with keywords in their URL, they will be very strong!
-
i have around 130 links going to the page where as a site which is much higher than me in google has only around 5 links.
It's not how many you have. It's their quality.
PeterM22 points to another good reason - there KW domain is exact match.
-
One possible reason is that weightlosshypnotherapy.co.uk is an exact match domain. The keywords are in the domain name. Google tends to rank these domains much higher, all other things being equal, especially if they are aged exact match domains.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain or Category Links for E-Commerce Page?
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
Moz Pro | | soralsokal
mydomain.com/category-for-major-keyword Now when people like to link to me, what should I do? Shall they link to: mydomain.com or mydomain.com/category-for-major-keyword What brings me more in terms of ranking for that keyword with my category? Thanks, Robin1 -
SEOmoz Not Picking Up Links
I'm finding that SEOmoz often doesn't pick up on many of the links my client's websites are attaining. The links do appear in search engine and often have a high domain authority (often PR links, which I why I follow up to see if they've been picked up). I do tend to see many of the links appear in webmaster tools, so it's a little frustrating that they don't appear, even after months of pages being live. Thoughts?
Moz Pro | | SebastianDyer0 -
When will links appear
When will links appear? Hi I submitted one of our products to a range of beauty bloggers and all of the reviews came back, really positive, along with links to our site. However when I run a back link report in open site explorer only one of these links is showing up even though the links all went live at about the same time. Can any one explain this in discrepancy?
Moz Pro | | Hardley10 -
Broken links in the pdf of the On Page Report
Hi, I run an individual On Page report for a particular URL, then I export as pdf. The URL appears in the pdf and looks fine but when you click on it it goes to a 'page not found'. I know the URL is correct. When I hover over the URL in the pdf i notice that the word 'Good' is at the end of my URL but I did not put this in there. if I give the report to a client it doesn't look so good. http://www.narellanpools.com.au/local-contact/narellan-pools-alburywodongaGood Is this a bug? Cheers Virginia
Moz Pro | | VirginiaC0 -
Advanced Link Report Different Link # than Total Links??
Hi, I've downloaded a csv report for links in "advanced reports" section. At the very top in blue OSE lists overall metrics, i.e. Domain Auth, Page Auth, Linking Root Domains, and then it lists "Total Links" at 1,769. When I download the advanced report in csv I have 505 total links in Excel. Why is there a difference between Total Links and what I have downloaded? What makes up the Total Links? The report I created included, "inbound links/linking pages, Types of Links: any; Links that come from: Any Page, Any IP; Links that link to: any page on subdomain; links with properties: any; Thanks!
Moz Pro | | toby-020 -
Why would opensite explorer show a link from baidu result page with baidu as a linking root domain?
I found an old domain that has very high domain authority and one of its top linking root domains is baidu I clicked the link in ose and it took me to a baidu serp????? please explain...im happy to clarify if need be or give you the site in question just let me know what you think. I checked ose for the page authority of the serp page it was 50. would that page be helping the site in question to rank? or am I just dumb for asking this question One more thing I couldnt actually find a link to the page I was looking at in ose on the baidu result page.. thanks
Moz Pro | | duncan2740 -
How often does the competitive link checker get updated?
I just found a link in the competitive link checker that links to a couple of my competitors. The checker says that i do not have a link on that page, but there is one.. i recently (last week) obtained that link. So that raises the question: how many times is the competitive link checker updated? kind regards
Moz Pro | | JarnoNijzing0 -
Link from home page
I see an abundance of websites that don't link out at all, and there is no data available to seoMoz for the sites, some like http:// regal - diving dot com (trying not to get moderated AGAIN Innocent need to show which link and its a competitor kind of) are not linking to anyone else just internal links. How come they dont show info to SEOMOZ Should I link out from home page, is this detrimental does ANY single link from home page show google that I am not a PROPER web business. thanks
Moz Pro | | landed0