How Should We Best List Events Pages?
-
Hi everyone!
Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown:
We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this:
http://www.charged.fm/kinky-boots-tickets (disregard redirect for now)
List the events where you can choose from these:
Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors:
http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/)
Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL?
Thanks a lot for any help,
Luke -
I haven't worked in that vertical so I'm not entirely sure what triggers these particular snippets. But here's a little more from Google about the subject. I managed to get them to show up by searching 'ticketmaster events'. Though the results were definitely skewed toward my location.
At any rate, look at how Ticketmaster marks up their pages. View the src, hit ctrl+f (if you're using Chrome - I don't use any other browser, unless I'm doing some cross browser tests.) and enter 'itemprop'. That will take you directly to the markup.
Seriously, if you don't do this - you're missing out.
-
Thanks for the advice Travis. The markup would show in the SERPS? Or it's something that Google likes to see?
I checked some competitors, and they have it, but I didn't see anything in the SERPS for their listing.
-
If you haven't considered it yet, you should definitely use Schema Event markup. It's lovely when you're doing something that has pretty cut-and-dried examples. Just scroll to the bottom and click the Microdata tab.
-
Awesome answer thanks Cary!
-
I would use each page created as an opportunity to target specific keywords. For each ticket page you can target the following areas: Month, Date, Venue, Type of Show, Play Name.
So for example:
http://www.charged.fm/event/tickets/2511448/kinky-boots
vs.
http://www.charged.fm/tickets/broadway-play/kinky-boots/Month-Date/
So if someone was to search:
broadway tickets for September...boom targeted
kinky boots september....boom targeted
kinky boots broadway tickets...boom targeted
broadway play tickets....boom targeted
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Best SEO Practices for FAQ Page
Hi all, I'm looking for some tips on best practices for FAQ pages. In particular, is it better to have all questions and answers listed on one page, or should each question have its own page - given that there's enough content for it Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Splitting down pages
Hello everyone, I have a page on my directory for example:
Intermediate & Advanced SEO | | SamBayPublishing
https://ose.directory/topics/breathing-apparatus The title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and Manufacturers On webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better: https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers) Two Questions: Would this be more beneficial from an SEO perspective? Would google penalise me for doing this, if so is there a way to do it properly. PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.0 -
A 302 Redirect Question | Events Page Updates
Hello Moz World, I have a client that has a TON, like close to a thousand pages that have a 302 redirect set up. After further investigation, I found that every month they update their events page & Demo Request page, and the old events pages still exist but, get a 302 redirect to the updated page. From what I gather, this is a default mechanism set up by the hosting provider. My questions; is this an example of when to use a Rel=canonical? Also, is there a method for integrating this without having to go into every page and integrate the code snippet? And Lastly, How should I go about ensuring this doesn't happen in the future? Thanks ahead of time, you guys rock! B/R Will H.
Intermediate & Advanced SEO | | MarketingChimp100 -
Best practice for removing pages
I've got some crappy pages that I want to delete from a site. I've removed all the internal links to those pages and resubmitted new site maps that don't show the pages anymore, however the pages still index in search (as you would expect). My question is, what's the best practice for removing these pages? Should I just delete them and be done with it or make them 301 re-direct to a nicer generic page until they are removed from the search results?
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
High number of items per page or low number with more category pages?
In SEO terms, what would be the best method: High number of items per page or low number with more pages? For example, this category listing here: http://flyawaysimulation.com/downloads/90/fsx-civil-aircraft/ It has 10 items per page. Would there be any benefit of changing a listing like that to 20 items in order to decrease the number of pages in the category? Also, what other ways could you increase the SEO of category listings like that?
Intermediate & Advanced SEO | | Peter2640 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0