Difficulties in positiong a specific keyword
-
Hi,
I am responsible for the blinds and curtains brand Kaaten and the its online store that operates in the Spanish market, during the last 6 months we have increasing substantially the traffic and improving the positioning of our main keywords (in most of the cases we postion right under Ikea and Leroy Merlin). However, there is a keyword that I cannot get to position, not even in the top 50 positions - that is the word "cortinas".
I do not understand why is that happening as in a word like "estores" with similar monthly searches and competition we rank 3rd. Looking at the Home site and analysing both keywords the density is similar, so I do not see many differences there. I also cleaned up a bit the content to remove some "cortinas" keywords and thus avoid the keyword stuffing, but no results so far.
Does any of you have any suggestion that what I can do to position better in that particular keyword?
Look forward for your response and thanks for your help.
-
Glad to hear those rankings are improving! I'd be really keen to hear how you get on, as I really can't see anything obvious as to why those wouldn't be ranking, aside from looking into the site structure more and use of 'cortinas' anchors.
Looking forward to seeing the site ranking well in the future!
-
Hi Hemblem 5,
Thanks for your answer, indeed I will be looking at consolidating the content as it might be that we have too many content pages and not a clear view of towards which one we should focus to position the word "cortinas".
For other concepts we are ranking quite well, "estores" we rank in top 5 and also "estores opacos" (black-out blinds) or "estores enrollables" (roller blinds) we rank quite good also. Even in concepts that contain the word "cortinas", like "cortinas opacas" that we rank in the top 3.
Actually for the last weeks we noticed an improvement on the positioning for the concept "cortinas" but we still not on teh first page that it is what we aim.
Anyhow, I will do what you mention and try to consolidate the pages not to scatter around the possibilities to rank for this concept.
Best regards and thanks for your help!
-
Hey,
I don't think I can answer this one for you completely, but having a look around the site, I can hopefully get some ideas flowing for you?
There's quite a few different pages targeting cortinas; using site:kaaten.com, I can see that there's this page which includes a KW-rich link to the homepage using the phrase 'cortinas'. Then there's also this page, which seems to serve a similar purpose?
I must admit, I don't know the cortinas/curtains market too well, but I have a suspicion that the way the site is structured might be worth looking at. There's a lot of great content, but perhaps some of it could be consolidated.
How are your rankings for other product related terms? E.g. specific types of cortinas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating a help hub, not sure the best name to use, " keyword help " or " help hub "?
I've been creating new content for our site, lots of help related content, so I created a help hub section. Now the more I go through it, and look at url structure and breadcrumbs, I can't help but think I should be using a keyword in there, but also don't want to over do it, since the keyword we are shooting for is also a subsection of our site, complete with url keyword and breadcrumb. So I just don't want to have too many over redundant titles like keyword this and keyword that, so I came here to get some advice from the awesome community of folks. Keep help hub so it's: Url: site.com/help-hub/helppage1 Breadcrumb: Home > Help-Hub > Help Page 1 or Url: site.com/keyword/help/helppage1 Breadcrumb: Home > Keyword > Help > Help Page 1
Technical SEO | | Deacyde0 -
Strange keyword showing in GA
Hi All, Since last two days I am seeing a very strange keyword appearing in Google Analytics. Why such keyword appearing in GA? any idea? Please see keyword in attachment. Thanks ay6hH6z
Technical SEO | | Alick3000 -
Choosing a company name to rank for with main keyword in it?
First question is in regard to the relevance of the main keyword in the company name when used in anchor texts for linkbuilding and also on the website on page seo title tags etc.. We used to call our selves "Isle Surfboards" but now call ourselves "Isle Surf & SUP" , sup is an acronym for "stand up paddle boards" as our core biz in now paddleboards If we are trying to target the main keyword of "paddle boards" should we reconsider and call ourselves on the web " Isle Surfboards & Paddle Boards" or "Isle Surf & Paddle" or does it even matter? Then when we link build should we be building links with our new name "Isle Surf & SUP" or just as "Isle Paddle Boards" or does it even matter? Any help out there? bottom line is we want to rank better for the phrase "paddle boards" & "stand up paddle boards" as those are the top keywords. And in closing since both above are the 2 most popular keywords and are very similar "stand up paddle boards" has "paddle boards" in the phrase should all my on page related seo target "stand up paddle boards" phrase since that would have both phrases or "paddle boards" or a combo of both?
Technical SEO | | isle_surf0 -
Why has my keyword dropped and risen so much in only 7 days?
Sorry if this question is really obvious (or unanswerable) but my client asked me for an explanation and as a relative SEO 'noob' I couldn't really answer them. The client's site http://www.solentlep.org.uk/ dropped 29 places for the keyword LEP last week (all the other keywords had small rises and falls) and then this week has jumped back up the same 29 places. I made no changes to the site in the 7 period (as I hadn't worked out what to change) and although everything is fine now I'd still like to let the client know what caused the blip, or is it one of those things that 'nobody knows'.
Technical SEO | | bendyman0 -
A keyword suddenly dropping 25 positions in Gooogle
Hello, One of my clients have a new website (just 3 months old) and for some keywords it's already working quite well (some of them already on first page for organic search results in Google). But suddenly one of the keywords (just one) dropped 25 positions from one day to another, while the rest of them are ok and even getting better. What may be happening here? The only thing I have done for this keyword different to the rest is that I have created a few internal links (just 7 o 😎 using the keyword. The site is big, with around 60 pages including a blog. I know that I'm not being very explicit with the information I'm providing... Thank you in advance for your help!
Technical SEO | | Juandbbam0 -
Keyword cooccurence
Is there any truth to keyword cooccurence being a ranking factor in google or any other search engines. Meaning that they not only look at the words you are targeting but the other words on the page to see if those words have a close relationship to the main theme ( the words being supposedly targeted) I heard that keyword coocurrence does not scale well over the billions of pages that are on the internet however, some waterdowned approached of keyword cooccurence is possible. what do you guys think?
Technical SEO | | mickey110 -
One Keyword Rank Inexplicably Blasted Into Oblivion
Okay, so I'm working on my site, minding my own business and everything is just great. Many different terms on pages 1 -4, all inching ever upward. When suddenly, one term that got all the way to #11 gets blasted to oblivion... #75! Is there some kind of landmine one could step on that would cause that? All the other terms are fine.Nothing on the page changed since it first went up two months ago. Thanks!
Technical SEO | | 945011 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0