Could client be skewing search results?
-
I'm working with a client that is searching Google numerous times per day for various phrases that his site may rank for. A lot of these he uses the same search phrase multiple times/day to see if there is any change. Unfortunately, these are not the phrases I have optimized his site for. Moz is now displaying some of these search phrases along with associated pages and grading them as F - because they are not optimized for these phrases.
- Is it possible that my client caused this by doing the searches?
- If I already have particular pages grading an A for the targeted term chosen, should I attempt to add elements to move the F to a better position for the new keyword phrase being suggested? (I always thought you should target one page/phrase.
Thanks!!
-
The on-page grader lists the pages that rank in the top fifty for a keyword in one of your campaigns. In other words if you are seeing a phrase, even if the associated page is graded an F, it is because that phrase brought up that page in the top 50 search results.
In general the rule is one phrase per page, but it is not uncommon for a page to rank for a group of related long-tail queries. However if a page is an F for a query, you may have to make a lot of changes for it to grade well for that query, which would likely have a bad effect on the query that is is meant to rank for.
It would probably be better for you to figure out what elements of the page caused it to come up for the phrase it got an F for, and make a new page keeping those related elements and adding content relevant to this phrase. [The letter grades are not supposed to be the final word on the probable success of a page, btw.]
As far as whether your client is causing significant changes in Google's behavior, I would think not or else a lot of SEOs would be spending a lot of time typing in strategic search terms.
[Though perhaps if they are very low search volume terms and bringing up results on the fifth page, it might not be impossible that that is what Moz is picking up. But it still wouldn't be important.]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is BigCommerce a good CMS for Improving Search Visibility for our E-Commerce Business?
We have recently moved from Wordpress to BigCommerce and have noticed a decline in our Search Visibility score on MOZ. Following the recommendations of IT consultants, we were under the impression that moving to BigCommerce would significantly improve our Search Visibility. We were wondering if there is anyone out there who is currently using or have used BigCommerce and had similar issues? Any personal reviews/recommendations would be much appreciated! 🙂 Thanks!
Moz Pro | | lisakay0 -
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
How to add my company in google search search result in bangalore (INDIA)
Hello, i want to add bangalore which is a district in INDIA to moz so that people searching from that bangalore would find our company listed in google search .Happens to be that i am not able to enter any locations apart from USA. It would be of great help if you could assist us in doing the same.Also wanted to know how how to target preferred locations in India. Thank you
Moz Pro | | Jabez0 -
Google shutting down Rank Tracking Software? - Raven and AHREFS close down ranking results.
Hi, I was wondering if other people had noticed the (very sudden) closing down of the ranking tools for both Raven and Ahrefs - both of which were major parts of their software. Given the sudden and synced timing my guess is that Google is throwing its weight around and banking on the doors of companies offering ranking software with the threat of a fat lawsuite! What is everyone else using for their rank checking ? Will this impact SEOMOZ ranking results ?
Moz Pro | | James770 -
Local Keyowrds Search?
Is there any way to search for best local keywords for my local salon business, in NSW (Australia) I tried searching for keywords using Google adwords keywords tool by selecting country as Australia but again there is no way to find keywords for a specific area or few cities in NSW
Moz Pro | | Visiblics0 -
Keyword tool results - broad match or exact?
Do the SEOmoz keyword rankings display results for exact match or broad match?
Moz Pro | | ClaytonKendall0 -
Why do I see different ranking results for Bing and Yahoo?
If Bing is running the Yahoo search results then it seems to me the ranks for both Bing and Yahoo should be the same. So why are my SEOmoz ranking reports showing different positions for each?
Moz Pro | | Thos0032 -
Incorrect domain authority result on SEO tool bar and OSE
The SEO tool bar is returning what I believe to be an incorrect domain authority of 71 and showing 24,356,141 lins from 153,051 domains. The OSE is also returning 71 as domain authority. Anyone know what could be doing this? Thanks. Jason
Moz Pro | | jayderby0