Could client be skewing search results?
-
I'm working with a client that is searching Google numerous times per day for various phrases that his site may rank for. A lot of these he uses the same search phrase multiple times/day to see if there is any change. Unfortunately, these are not the phrases I have optimized his site for. Moz is now displaying some of these search phrases along with associated pages and grading them as F - because they are not optimized for these phrases.
- Is it possible that my client caused this by doing the searches?
- If I already have particular pages grading an A for the targeted term chosen, should I attempt to add elements to move the F to a better position for the new keyword phrase being suggested? (I always thought you should target one page/phrase.
Thanks!!
-
The on-page grader lists the pages that rank in the top fifty for a keyword in one of your campaigns. In other words if you are seeing a phrase, even if the associated page is graded an F, it is because that phrase brought up that page in the top 50 search results.
In general the rule is one phrase per page, but it is not uncommon for a page to rank for a group of related long-tail queries. However if a page is an F for a query, you may have to make a lot of changes for it to grade well for that query, which would likely have a bad effect on the query that is is meant to rank for.
It would probably be better for you to figure out what elements of the page caused it to come up for the phrase it got an F for, and make a new page keeping those related elements and adding content relevant to this phrase. [The letter grades are not supposed to be the final word on the probable success of a page, btw.]
As far as whether your client is causing significant changes in Google's behavior, I would think not or else a lot of SEOs would be spending a lot of time typing in strategic search terms.
[Though perhaps if they are very low search volume terms and bringing up results on the fifth page, it might not be impossible that that is what Moz is picking up. But it still wouldn't be important.]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Abnormal crawl issues appearing in my Moz results
I have been asked to look at a site for a friend and was more than surprised to see 16,9k crawl issues appear in the dashboard... of this 6,238 are duplicate page content and 5878 are duplicated page titles. What on earth is going on? I have spoken to the web developer as it appears there is a dev site somewhere and this is his response [Can I stress that Google determines which site was in the index first and then removes other sites it sees as having duplicate content. Our dev sites appearing in the search index would not affect your ranking due to duplicate content as Google would see your site as the first site with the content] As I cannot make contact with him, I am scratching my head, surely a dev site should be no-indexed, it sounds as though he is saying that its ok because Google will take the main site as the first site with the content... Very confused! Help need MOZ community. Manythanks, Sarah
Moz Pro | | Mutatio_Digital0 -
Major Drop in URLs that Received Organic Search Visits
Hi there! I can't figure out this issue. We had a major drop in URLS receiving organic search visits (according to Koz) yet our traffic hasn't seemed to drop in correlation. Our site had a major issue at the end of may (*hence the drop in search traffic) but it seems to have recovered, yet URLs that Received Organic Search Visits has dropped dramatically. I've looked at Google updates but can't seem to find anything, what am I missing? NVun4Wq
Moz Pro | | DotP0 -
Need help understanding search filter URL's and meta tags
Good afternoon Mozzers, One of our clients is a real estate agent and on that site there is a search field that will allow a person to search by filtered categories. Currently, the URL structure makes a new URL for each filter option and in my Moz reports I get the report that there is missing meta data. However, the page is the same the filter options are different so I am at a loss as to how to proper tag our site to optimize those URL's. Can I rel canonical the URL's or alt rel them? I have been looking for a solution for a few days now and like I said I am at a loss of how to properly resolve these warning messages, or if I should even be concerned with the warning messages from Moz (obviously I should be concerned, they are warning messages for a reason). Thank you for your assistance in advance!
Moz Pro | | Highline_Ideas0 -
Crawl Diagnostics - unexpected results
I received my first Crawl Diagnostics report last night on my dynamic ecommerce site. It showed errors on generated URLs which simply are not produced anywhere when running on my live site. Only when running on my local development server. It appears that the Crawler doesn't think that it's running on the live site. For example http://www.nordichouse.co.uk/candlestick-centrepiece-p-1140.html will go to a Product Not Found page, and therefore Duplicate Content errors are produced. Running http://www.nhlocal.co.uk/candlestick-centrepiece-p-1140.html produces the correct product page and not a Product Not Found page Any thoughts?
Moz Pro | | nordichouse0 -
OpenExplorer vs Majestic results...?
I'm checking one of my competitors out, dubdubdub ny maids com, in both OpenExplorer and MajesticSEO. The former is showing about 2600 links from 850 domains (historic), while the latter is showing 58 links from 20 domains. I don't see that SEOMoz has a historic feature, which is vague to begin with, but even the 'fresh index' of MajesticSEO is showing more backlinks than SEOMoz. Could someone explain this dramatic difference in services? And could they also comment on how strong of an actual link profile they have? It's clearly a very old domain, which I realize has some weight, but with so many services showing such different results, I'm having a tough time discerning what it would take to dethrown them. Thanks everyone.
Moz Pro | | Neyzio0 -
I'd like to hook up a SEOMOZ campaign to one of my clients that I access through the AdWords MCC.
Can't seem to figure out how to go about it. Any help would be appreciated. Thanks JT
Moz Pro | | Johnthy320 -
SEO Moz Tools - too many on the page links result driving me nuts
A while back I remember Rand and I having a conversation about how many links on the page and up until that point I had followed the NO MORE THAN 100 links on a page rule - which is what the MOZ tools are telling me now in the campaigns I have running. But then during a seminar both of us were holding this 100 link rule question came up and Rand commented that this was probably old hat now as the search engines can crawl a much greater number of links in the page. I was encouraged by his answer especially where ecommerce websites are concerned. But the MOZ tool is driving me nuts telling me that this 100 link rule is still something to be adhered too. It is especially frustrating when we are discussing ecommerce website sites with editable mega menus. Examples to support this question are www.bohemiadesign.co.uk or www.flowersbuydelivery.co.uk which are 2 ecommerce sites I am aware of using such mega menus that are editable and give a link count greater than 100. and I am sure there are many more sites like this, even Amazon for example. So, how much notice do we take of this warning in MOZ tools that is telling me about excessive numbers of links on the pages it lists as needing corrected?
Moz Pro | | ICTADVIS0 -
How do folks present the SEOmoz reports to clients?
Hi, How are people presenting the SEOmoz reports to clients? Do you just export to PDF and email it? Cut and paste items inside some other kind of personalized format? Add adobe style sticky notes to explain things on top of the reports? Or something else that is wonderful and endearing to your clients? Thank you.
Moz Pro | | Ken_Jansen0