Is it better to create more pages of content or expand on current pages of content?
-
I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on?
I am guessing maybe both might help, this is just a question I have had from one of my clients.
-
Thanks Andy, I appreciate the response. I feel that my client is getting carried away and starting to write their content just for search engines.
-Tom
-
Hi,
You are correct that both can help. However, you don't want to artificially inflate pages with keywords or filler content that is only there to try and serve a purpose, as this will come back and bite you. If you can enhance your current pages, then this is a great way to improve what is already there. If you think that a subject requires a dedicated explanation though, then this can also help.
The example you gave 'does voltage optimisation work in hotels'... if you can write an article based on this without it just being the same as 'does voltage optimisation work', but with the word 'hotel' added in now and then, then yes, it's worthwhile. Also, don't write for Google - write for your viewers. Make each page as good as you possibly can.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Create 100% new content in existing page/URL?
We have about 30 pages of content that we are hiding from the website as these articles had some issues. If these pages ranked well, would you recommend that the new content is written within these pages? Meaning, we would replace the content that's in those pages with the same topic and keywords. Or do you think it's best to start a new page instead?
On-Page Optimization | | kvillalobos0 -
Some Content The Same
Hello. I am about to publish some landing pages that target different industries that we are trying to market to. X for Accountants
On-Page Optimization | | smithandco
X for Financial Advisors
X for Fitness Trainers
X for X While a good portion of the content is unique on each page "the benefits of using X for accountants" some of the content on the page is duplicate which explains more about how our software works (the features), this will be the same content on every page. Is this considered duplicate content? What should I be aware of in term of Google rankings and penalties? Thanks,
David0 -
Content Mismatch
Hi, I've added my app to search console, and there are reported 480 content mismatch pages. How can I solve this problem?
On-Page Optimization | | Silviu0 -
Duplicate Content
I'm currently working on a site that sells appliances. Currently, there are thousands of "issues" with this site, many of them dealing with duplicate content. Now, the product pages can be viewed in "List" or "Grid" format. As Lists, they have very little in the way of content. My understanding is that the duplicate content arises from different URLs going to the same site. For instance, the site might have a different URL when told to display 9 items than when told to display 15. This could then be solved by inserting rel = canonical. Is there a way to take a site and get a list of all possible duplicates? This would be much easier than slogging through every iteration of the options and copying down the URLs. Also, is there anything I might be missing in terms of why there is duplicate content? Thank you.
On-Page Optimization | | David_Moceri0 -
Duplicate Page Content
Hi there, We keep getting duplicate page content issues. However, its not actually the same page.
On-Page Optimization | | HamiltonIsland
E.G - There might be 5 pages in say a Media Release section of the website. And each URL says page 1, 2 etc etc. However, its still coming up as duplicate. How can this be fixed so Moz knows its actually different content?0 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
Should I worry about duplicate titles on pages where there is paginated content?
LivingThere.com is a real estate search site and many of our content pages are "search result" - ish in that a page often provides all the listings that are available and this may go on for multiple pages. For example, this is a primary page about a building: http://livingthere.com/building/31308-Cocoa-Exchange Because of the number of listings, the listings paginate to a second page: http://livingthere.com/building/31308-Cocoa-Exchange?MListings_page=2 Both pages have the same Page Title. Is this a concern? If so is there a "best practice" for giving paginated content different titles? Thanks! Nate
On-Page Optimization | | nate1230 -
Better page optimization for specific locations
I have a client that gets great ranking in a certain city mainly because that is their main corporate office and the address and city name is all over the place in their content. I am about to embark on getting them higher ranking in other cities as well and am looking for the best approach to make that possible. My thoughts... 1- create seperate content for the other locations, but the body information would probably end up looking duplicate, but I could be more specific with title, description and content realting to that specific city. 2- add the additional cities to the current content??? Need some expert advice. Thanks
On-Page Optimization | | brantwadz0