Google's Related Searches - Optimizing Possible?
-
Does anyone know how Google determines what suggestions show up at the bottom of SERPs? I've been working with a client to boost his local ranking, but every time we do a branded search for his business his competitors keep popping up in the "Searches related to ______" section.
-
a year ago i had a realated search to "webdesign" with the brand name. So when you searched for Webdesign then you got the brand name in the Searches Related section.
That happend because nearly every site had Webdesign in the title-tag, and the most links to the pages had the title as anchor - so they had webdesign in the anchor text. (The brand name never appeared in suggest when u typed in webdesign)
When u search for the brand the competitors popping up to. As well as Webdesign. The competitors never moved away, it just poped up more related search querries. So it is not usefull to spent the time on that topic. (possible but not so usefull in that case)
I think that popping competitors are not so bad, if you are the better oneBut tell that a client..
-
Thanks, Tom! That's what I suspected, but it's nice to have some confirmation.
-
Hi there
The Google Related Searches section and the Google suggested searches (the search terms suggested when you start to type in the toolbar) are both intrinsicly linked and are generated in the same way.
There are two great resources on how this works and where they come from. The first is a Whiteboard Friday from a not-so-bearded-Rand. The second is a great article by Rishi Lakhani on how it works and how one would go about "influencing it". Heavy on theory, but a great read.
I hope these help.
-
I'd be interested to know this as well. As far as local SEO, see my other posts on your other question.
Thanks and look forward to seeing responses
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Export domain reference full on google search console
Hi all My website is https://simthanglong.vn/ and it have +7000 Referring domains from competitor use tools bad backlink. i want to disavow it but Google Search Console accept export up to 1000 domains. So, What I have to do. Help me Please.67oetuz.jpg
White Hat / Black Hat SEO | | simthanglongdotvn0 -
G.A. question - removing a specific page's data from total site's results?
I hope I can explain this clearly, hang in there! One of the clients of the law firm I work for does some SEO work for the firm and one thing he has been doing is googling a certain keyword over and over again to trick google's auto fill into using that keyword. When he runs his program he generates around 500 hits to one of our attorney's bio pages. This happens once or twice a week, and since I don't consider them real organic traffic it has been really messing up my GA reports. Is there a way to block that landing page from my overall reports? Or is there a better way to deal with the skewed data? Any help or advice is appreciated, I am still so new to SEO I feel like a lot of my questions are obvious, but please go easy on me!
White Hat / Black Hat SEO | | MyOwnSEO0 -
Is using Zeus's gateway feature to display contents from the different URL OK to do?
I've been writing a blog on free hosting blog platform and planning to migrate that under my domain name as directory. myblog.ABCD.com to www.mydomain.com/myblog now, I've learned that my Zeus server has a way to show myblog.ABCD.com at mydomain.com/myblog without transferring anything by using the Gateway feature. This will save a lot of time and hassle for me, but my question is if this is ok to do?
White Hat / Black Hat SEO | | HypermediaSystems
Is there a chance that this could be considered a blackhat even though the content is mine? From the Zeus documentation:
"Gateway aliases enable users to request files from the new
web server, and receive them as if they were on the new server, when they are
still located on the legacy server. To the user, the files appear to be located on
the new server. " Thank you.0 -
Google Reconsideration Requests no problem... So what do I do next?
Hi all, So I recently filed a Google reconsideration request - but it came back saying "No manual spam actions found" - ok, so that's that. But from what I've read, if we have been hit by Panda for duplicate or thin content, we wouldn't know - in other words, Google does not report it as it is an algorhythm penalty as opposed to a manual one. So what are my options - do I wait until the next Panda update? when can that be? Or do I start over on a fresh domain? Input and views appreciated. thanks,
White Hat / Black Hat SEO | | bjs20100 -
Google places VS position one ranking above the places.
Hi Guys, Will creating a new Google places listing for a business have any effect their current position one spot for their major geo location keyword? I.e restaurants perth - say they are ranking no 1 above all the places listings if they set up a places listing would they lose that position and merge with all the other places accounts? Or would they have that listing as well as the places listing? I have been advised it could be detrimental to set up the places account if this is the case does anyone know any ways around this issue as the business really needs a places page for google maps etc. Appreciate some guidance Thanks. BC
White Hat / Black Hat SEO | | Bodie0 -
Someone COPIED my entire site on Google- what should I do?
I purchased a very high ranked and old site a year or so ago. Now it appears that the people I purchased from completely copied the site all graphics and content. They have now built that site up high in rankings and I dont want it to compromise my site. These sites look like mirror images of each other What can I do?
White Hat / Black Hat SEO | | TBKO0 -
Local Listing Spam - Why is Google Missing this?
I have a competitor that ranks in Google Search for a Top Dollar Keyword in the organic rankings with the normal result, however just below that it shows another result that contains the Local City Name followed by their business name. In the URL they have domain.com > Local and below the description data it shows a map for a totally different location as this competitor only has one location... Once clicking on the link I found that it has everything in the title, description and h1 and body content in footer that talks about the local area but not their product. and when you click the breadcrumbs you can go back to a directory of all the other cities and states they are targeting with doorway pages with the same layout however the anchor text is cityname+keyword How are they getting away with this?
White Hat / Black Hat SEO | | Ben-HPB0 -
Google Panelizes to much SEO
I just read this interesting article about a new Google Penalty that will be up in the next upcoming weeks/months about Google making changes to the algorithm. The penalty will be targeted towards websites that are over optimized or over seo'ed. What do you think about this? Is this a good thing or is this not a good thing for us as SEO marketeers? here's the link: SEL.com/to-much-seo I'm really curious as to your point of views. regards Jarno
White Hat / Black Hat SEO | | JarnoNijzing0