Considering redirecting my site from .com/us to just .com. What could the possible SERP consequences?
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Today we use country-specific .tlds but have the US site on .com/us; .com is now a 'flag-site.' Ikea uses that structure too (.com/.com/us). Looking potential risk to redirecting current US site to .com.
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The biggest concern would be potentially losing some of the PageRank passed. However, in my experience, these kinds of internal redirects tend to go off without a hitch if well executed.
1. Make sure that you have a good understanding of all URLs that are to be redirected and that the redirect does occur correctly.
2. Watch analytics, GWT, and server logs like a hawk the first 48 hours after the redirect to make sure you aren't missing.
3. Consider doing Sitemap Assisted Redirects (Google it) to speed up the process
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