How is an SEO's time best used?
-
We have over 50 highly varied and niche sites in our company. Each website is for an annual event spread across the calendar.
I am the solo SEO person here and was wondering what your opinions are about what would bring in the greatest SEO power in my limited daily allotment; link building? Keywords? Content?
Oh, and to make my life even easier - its all based on SharePoint 2007!
-
EGOl - again, you have really helped!
You definitely are an SEO Guru!!
-
Since you are ranking well already. I would think that the linkbuilding is not "urgent" - especially if the people doing the searching are highly interested in the event and are likely to visit more than one website.
My first priority then would be to define what content should be on these sites? What is "the minimum"? What would be "ideal"? And, what would be "kickass"?
Once I have that I would get "minimum" on every site then start to get "ideal" everywhere. Only then would I try to get links if the links that I am trying to get are given on merit.
I would try to get "kickass" content on the sites that are most important or the ones that face heavy competition.
-
EGOL - thanks again for all of the help. To answer your questions;
The search volume isn't very high - maybe globally in the thousands according to SEOMoz's Keyword Difficulty Tool.
We rank high generally in the SERPs for the important terms.
From all of the answers here, and obviously knowing how things work in my company, I'm leaning heavily towards focusing my energies on link building with a secondary focus on creating new content.
-
Is there genuine search volume for these events and if there is how do you rank in the SERPs for the important terms?
-
Thanks EGOL for your answer.
We have:
little content, (I am working on fixing that)
few competitors in this, an exceptionally niche market
some inbound links from .edu and .gov sites but nothing astonishing
Basically I can only do actions to all or none of the sites as they theoretically receive the same level of attention from me.
-
Thanks for the help Asim!
Luckily our keywords are quite niche but content is difficult to get hold of because of this speciality. I'm going with linkbuilding and social media on this one!
-
I agree, before you do anything it's best to take some time and asses your current metrics, statistics, rankings, etc in order to determine where your most time should be spent on SEO.
-
First, spend some time auditing technical aspects. Be sure you're not "getting in your own way" by doing something technically unsound (duplicating page titles, robots.txt problems, etc).
I also suggest dedicating a majority of resources to content. It would be helpful to know a little more about the nature of your sites.
After content, I would dedicate the remaining resources to link building in the form of getting your best content in front of the right audiences. That's your most efficient shot at acquiring new links, shares, etc.
-
If I was going to allocate company resources in response to an answer to this question I would want that answer to be based upon good and complete information. Needed for a good answer is an evaluation of your content, evaluation of your competitive position, evaluation of your inbound links, evaluation of your current SEO and more.
Any answer that is given without these evaluations is a guess and could direct you to spend time/money where it will not be effective. Also, the answer will probably not be the same for each of your sites.
So, instead of giving you an answer that could be really wrong my advice would be to hire someone who can spend the time needed to provide a good and competent answer.
-
I would focus on creating a stream of unique valuable content on your website, the reason why I say content is because of the following:
- More Content on website helps increase Domain Authority (Links to a better job of this)
- Good Content can be linkworthy (acquire links organically)
- More content gives your website more opportunities to gain the longtail search traffic
Obviously try to use your ideal "keywords" that will convert your traffic into customers or leads for whatever you are selling or promoting.
Depending on how much time you really have for SEO, Linkbuilding should be a priority, without links you are not going to gain the ranking and traffic you would want to have.
So here is how I would rank your priorities for SEO:
- Keywords
- Content
- Linkbuilding/Social Media
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is Single Page Application (SPA) bad for SEO
Hi guys. I am quite inspired of SPA technique. It's really amazing when all your interaction with the site is going on the fly and you don't see any page reloads. I've started implementing the site with this instruction and already found nice guys to make the design. The only downside of the using SPA which I can see **is the **SEO part. That's because the URL does not really change and different pages don't have their unique URL addresses.
Web Design | | Billy_gym
Actually they have, but it looks like: yoursite.com/#/products yoursite.com/#/prices yoursite.com/#/contact So all of them goes after # and being just anchors. For Google this mean all of these pages is just yoursite.com/ My question is what is really proven method to implement the URL structure in Single Page Application, so all the pages indexed by Google correctly (sorry I don't mention the other search engines because of market share). The other question, of course, is examples. It will be great to see real life site examples, better authority sites, which use SPA technique and well indexed by search engines.1 -
What you consider the best Jquery Sliders?
Hello there, i would like to ask you if there's some preference on certain jquery slider that not only don't interfere with SEO efforts but contribute so a good recommendation or preference from you the SEO community will be gladly received. It wont matter if its free or it has cost. Thank you in Advance
Web Design | | Amarok3d
Amarok0 -
White Text / Black Background & SEO Impact
Does anyone know of any testing / studies with evidence that Google prefers dark text on a light background vs. light text on a dark background? I have a website that currently has light text on a black background, and really like the way it looks, but am concerned that the style may be hurting SEO. Moreover, redesigning something inverse with the same quality would be a large project and fairly costly, so I'd like to make sure the benefit will really be worth the cost before moving forward.
Web Design | | Bromtec0 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
What are the top 3 things you evaluate when contracted to SEO a website?
As a freelancer, what are the top 3 things you evaluate when contracted to SEO a website for a client?
Web Design | | StreetwiseReports0 -
Does changing nameservers and a new site design affect SEO dramatically
We are about to change nameservers and upload a new website design design, completely rebuilt website to that new hosting, will this effect our seo efforts previously and have an effect on our SEO rankings?
Web Design | | CompleteOffice0 -
Best way of conserving link juice from non important pages
If I have a bunch of non important pages on my website which are of little use in the SE's index - IE contact us pages, pages which are near duplicate and conflict with KW's targetting other pages etc, what is the best way of retaining the link juice that would normally be passed to these pages? Most recent discussion I have read has said that with nofollow you effectively just loose link juice, as opposed to conserving it, so that doesn't seem a great option. If I do "noindex" on these pages, would that conserve the link juice in the site, or again would it be just lost? It seems quite a tricky situation as many pages are legitimate for customer usability, but are not worth having in the SE's index and you better off consolidating link juice - so it seems you are getting penilised for making something "for users". Thanks
Web Design | | James770 -
Combining web pages and it's affects on SEO?
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
Web Design | | SoundinTheory0