UTM Code, URL Shortner, or hardline in tweet
-
We have partners that promote our site via social media. We're looking to leverage twitter to increase SEO rankings. Does it make a difference if we use a link straight to our domain, our domain with UTM codes, or a url shortener?
-
I'd just add one thing. Twitter gets you exposure. If you have created a resource you think might help your audience and you want it to be memorable, you might then want to consider using your domain or a custom, shortened URL.
-
Hi there,
In short, sharing articles on Twitter alone will not help your SEO (it gets complicated as people share, and the links are posted on different sites etc.). Therefore, SEO is not impacted by how you share the link on Twitter - at my organization we use shortened urls with parameters via Hootsuite as they provide a very easy way to do this.
Cheers, Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top tweet and top media tweet
Hi, Twitter says: Top Tweet: Tweet that received the highest number of impressions Top media Tweet: Tweet with photo, video, or Vine that received the highest number of impressions It's impressions that count and the only difference is whether or not media is attached. If my top tweet for a month has the most impressions but no media it is the top tweet. Another tweet that has media is then the top media tweet. That makes sense and I've seen it in my Twitter analytics. I'm confused when my top tweet is one with media but it is somehow not also showing as the top media tweet. Surely it should be? how can another tweet with media and a lower impressions count be the top media tweet when the top tweet is one with media and a higher impressions count. Thanks
Social Media | | Houses0 -
G+ company page custom url
Hi I thought these could only be strictly brand name and as suggested by Google however i see a clients competitor has added an obvious target keyword to the end of their custom url Does this have any benefit ? Is it advisable to try achieve similar for my client or is it bad practice since contrary to G's guidelines ? If it is ok to do similar how do you edit your custom domain ? All Best Dan
Social Media | | Dan-Lawrence0 -
Is There a time-of-day tweet graph out there?
I've created a gift-guide with some big brand items on it. I'd like to reach them when I post the gift-guide. Is there a graph that will show me when they are active on their twitter accounts?
Social Media | | tatermarketing0 -
Does capliazations in url effect ranking?
I've read the info about how Twitter's bad seo effects ability to rank well for our twitter profile in some cases. I've been unsuccessful at getting my twitter profile to rank higher than it does, even though all metrics on OSE seem to indicate that it should. I've been linking to the non !#, non https, and non www, version of my profile, however it still is ranking as high as I'd like. I noticed today that the link URL has each letter of my name capitalized. I'm almost certain when I link to it I write out the name in all lower case. I was curious if you think this has any effect on it ranking? I'm wondering what the best steps would be moving forward. I could start linking to the url showing up in google (with upper case letters in the url) or I could go into my twitter profile and change my name to all lowercase and see if that changes the url in google, thus fixing all of the other backlinks to the profile. (At least I think it would.) What's everyone's thoughts on this? Thanks! [IMG]]([IMG]http://i.imgur.com/vGIbf.jpg[/IMG]) vGIbf.jpg vGIbf.jpg
Social Media | | NoahsDad0 -
How can I see Facebook Comments associated with a url
I was on shared count and saw a URL that i have has 103 FB comments. I was wonder if there was a way to see those comments at all. Thanks!
Social Media | | Gordian0 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0 -
Should I no follow the embed code for youtube videos on my site?
Since it is not an internal page, would it make sense to nofollow links to my youtube videos throughout my site? Thanks for the help William
Social Media | | whorneff3100 -
What to tweet and blog about?
A little background: The site I'm working on, www.ixl.com, is a math practice site for pre-K through 8th grade. Our content consists of math skills where we randomly generate math problems, grouped by grades and topics. We have around 300 skills per grade. The question: We don't currently have a twitter feed, Facebook page, or a blog. I'm working on setting these up, or at least a twitter feed and the Facebook page first. I'm wondering, what kinds of things will we tweet about once I get a twitter feed set up? What kinds of things should we be tweeting about? Things like online education articles? And articles about teaching math? Do you guys think that would be compelling enough to get followers and make this productive for us? Another question, how important do you think a blog is, compared to a twitter feed and Facebook page? I was thinking it would be fun to set up a blog, and post math questions from the site 2x or 3x a week, as well as other content that could overlap with the twitter feed.
Social Media | | john4math0