What's Worse - 404 errors or a huge .htaccess file
-
We have changed our site architecture pretty significantly and now have many fewer pages (albeit with more robust content and focused linking).
My question is, what should I do about all the 404 errors (keep in mind, I am only finding these in Bing Webmaster tools, not Moz or GWT)?
Is it worse to have all those 404 errors (hundreds), or to have a massive htaccess file for pages that are only getting hits by the Bing crawlbot.
Any insight would be great.
Thanks
-
It's not ideal to have such a massive .htaccess file that it slows down your page load time significantly. But if you have a lot of inbound links to pass that matter, you'll likely want to keep your SEO value intact and use 301 redirects to handle this properly.
My $0.02: Test!
Do a page load test with the .htaccess file off / removed, and then do another one where it is on and live. If there's no significant time difference, you should be okay.
We have sites with hundreds or even thousands of lines in the .htaccess file and they run pretty quickly.
That said, here's why 404 pages aren't ideal to serve:
According to Rand Fishkin's Moz blog writeup, Are 404 Pages Always Bad for SEO?
http://moz.com/blog/are-404-pages-always-bad-for-seo"When faced with 404s, my thinking is that unless the page:
A) Receives important links to it from external sources (Google Webmaster Tools is great for this)
B) Is receiving a substantive quantity of visitor traffic
and/or C) Has an obvious URL that visitors/links intended to reachIt's OK to let it 404."
According to Moz's Redirection SEO Best Practice:
http://moz.com/learn/seo/redirection
... you want to use a 301 redirect to indicate that the content has moved permanently.Finally, here's a post that describes how to create a more SEO friendly migration, here's a great info graphic:
http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographicHope this helps!
Thanks,
-- Jeff -
I think the 404 errors would be more of a concern. A large .htaccess shouldn't be a problem especially if you are only talking about a few hundred redirects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | | Smileworks_Liverpool1 -
Are the duplicate content and 302 redirects errors negatively affecting ranking in my client's OS Commerce site?
I am working on an OS Commerce site and struggling to get it to rank even for the domain name. Moz is showing a huge number of 302 redirects and duplicate content issues but the web developer claims they can not fix those because ‘that is how the software in which your website is created works’. Have you any experience of OS Commerce? Is it the 302 redirects and duplicate content errors negatively affecting the ranking?
Technical SEO | | Web-Incite0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Using a Feedburner RSS link in your blog's header tag
It was suggested in Quick Sprout's Advanced SEO guide that it's good form to place your Feedburner RSS link into the header tag of your blog. Anyone know if this needs to be done for every page header of the blog, or just the home/main/index page? Thanks
Technical SEO | | Martin_S0 -
My 404 page shows in the report as an error.
How can i make my actual 404 page not show up as a 404 error in the report?
Technical SEO | | LindseyNewman0 -
Page has a 301 redirect, now we want to move it back to it's original place
Hi - This is the first time I've asked a question! My site, www.turnkeylandlords.co.uk is going through a bit of a redesign (for the 2nd time since it launched in July 2012...) First redesign meant we needed to move a page (https://www.turnkeylandlords.co.uk/about-turnkey-mortgages/conveyancing/) from the root to the 'about-us' section. We implemented a 301 redirect and everything went fine. I found out yesterday that the plan is to move this page (and another one as well, but it's the same issue so no point in sharing the URL) back to the root. What do I do? A new 301? Wouldn't this create a loop? Or just delete the original 301? Thanks in advance, Amelia
Technical SEO | | CommT0 -
Why would SEOMoz and GWT report 404 errors for pages that are not 404ing?
Recently, I've noticed that nearly all of the 404 errors (not soft 404) reported in GWT actually resolve to a legitimate page. This was weird, but I thought it might just be old info, so I would go through the process of checking and "mark as fixed" as necessary. However, I noticed that SEOMoz is picking up on these 404 errors in the diagnostics of the site as well, and now I'm concerned with what the problem could be. Anyone have any insight into this? Rich
Technical SEO | | secretstache0 -
How to handle URL's from removed products?
Hi All, I have a question about a fashion related webshop. Every month about 100 articles are removed and about the some amouth is added to the site. Most of the products are indexed on brandname and type (e.g. MyBrand t-shirt blue) My question is what to do with the URL / page after the product is removed. I'm thinking about a couple of solutions: 301 the page to the brand categorie page build a script which shows related articles on the old URL (and try to keep it indexed) 404 page optimized for search term with links to brand category any other suggestons? Thanks in advance, Sam
Technical SEO | | U-Digital0