Image names, product names, alt tags the same. Image names with various sizes the same?
-
I am rebuilding my site and wish to provide the best and complete information about a product and the image, and alt tag for the user. Is it ok, good, to use the same name in a image file name, alt tag, title tag AND product name? It seems to me they should be the same. Why change the product, name , image name, alt tag, and on the product page the title tag?
I am working with a product that has the same base name but with more options and duplicate image file names but with different sizes of the image. Example... SLR Camera Strap with a dependable grip pad and nylon web is the core product. Options are kevlar web, rapid releases and then rapid releases with vectran cord or kevlar web.
slr-camera-strap-dependable-grip-pad-nylon-web_1500p.jpg, slr-camera-strap-dependable-grip-pad-kevlar-web_1500p.jpg, slr-camera-strap-dependable-grip-pad-large-rapid-release-kevlar-web-ends_1500p.jpg, slr-camera-strap-dependable-grip-pad-large-rapid-release-vectran-loop-ends_1500p.jpg, slr-camera-strap-dependable-grip-pad-large-web_1500p.jpg,
Then... there will be the same image but with different sizes of the same images being built internally and held in the images folder for various devices such as slr-camera-strap-dependable-grip-pad-nylon-web_400p.jpg, slr-camera-strap-dependable-grip-pad-nylon-web_100p.jpg and on and on....
As a secondary question the file names are long but that is what it takes to describe it. If I remove the key yet repetitive base name XX camera-strap what I end up with is
dependable-grip-pad-kevlar-web
What to do?
What to do?
-
If I understand your post correctly you are trying to figure out the best way to optimize your alt tags for different versions of the same image. Alt tags should really focus on the keywords you are targeting on a page. I can give you an example from my site:
Product - Generac 6244 20kW Guardian Series Home Standby Generator with Aluminum Enclosure and 200a Transfer Switch (That is a mouthful)
Keyword - Generac 6244
URL - apelectric.com/generac-6244-20kw-guardian
Title Tag - Generac 6244 | 20kW Guardian Generator | Generac Generators
Image Alt Tag - Generac 6244 20kW Guardian Series Generator
Meta Description - The Generac 6244 has been our customers go to 20kW home standby generator. This unit is in stock and ready to ship same or next day for FREE. Call us today for more information, 123-456-7891
The image alt tag should reinforce your targeted keyword and include a shorter description than your description. Focusing on putting the most important part of the product first, then a secondary description and perhaps then a size. You don't want to have several of the same alt tags on one product, but sometimes this is unavoidable. I would say break the more specific description up between the numerous pictures. In my example I would do something like this:
1 - Generac 6244 20kW Generator
2 - Generac 6244 Guardian Series
3- Generac 6244 Home Standby Generator.
The alt tags are a good place to reinforce your keyterms and let the engines know the whole page is really centered around that specific product. It is also how Google Images display certain pictures, they use the alt tags.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Way to see clicks on GMB Products
Hey! I just added products to my Google My Business page. The company I work for does experiential entertainment so you cant actually buy the products but you can buy tickets to them on the website so I added them as a product with a Learn More button. Is there a way for me to see how many people clicked "Learn More"??
Local Listings | | danieldaher0 -
Geo Tags for Yellow pages
Hello, I am new here, and I hope you can help me with Geo Tags. I am the owner of one of the biggest yellow pages in Lithuania, so I hope you don't mind that you won't understand what's written in the page. The url is https://www.spec.lt Every single company that is based in Lithuania is divided into some kind of "activity" that they do. For example "Metal". And they are attached to that activity as the all the other companies that do that - https://www.spec.lt/veikla/metalai
Local Listings | | anonimas
But everyone is search for businesses that are closer to them, for example companies that are based in the same city, like Vilnius. (The capital of Lithuania for those who don't know that) 😄 So the url would be this: https://www.spec.lt/veikla/metalai/vilniujeThe questions is: Should we include geo tags in this page like this: Generated by geo-tag.de ? Our competitors don't do that but sites like yellowpages.com do that (I believe). The other question would be https://www.spec.lt/veikla/metalai should the main category URL have something like that: Shoving that is for Lithuania (the domain is already .lt - google webmaster associates it with Lithuania). The last question is what about the company URL page: https://www.spec.lt/imone/a-lygio-reklama-uab
Should we include geo tags of this company in this page even tho the company works in the whole Lithuania not only in one city ? The problem is: there are so many companies, that we don't know if they work in the whole country or only the part of it. So I hope for the answer that helps to find the best solution. Thank you!0 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Hint from Google To Hospitality Industry Regarding Images + Bookings?
Hey To All My Favorite Local Folks Here! Have clients in the hospitality industry? You might be interested in this Mike Blumenthal post in which he does a good job of voicing the frustration business owners may feel when their preferred Google profile photo is overridden with Google's preferred pic. The post does more than just vent, though ... it actually hints at something quite fascinating that Google may have just offered up to the hospitality industry by switching from hotel-preferred exterior shots to Google-preferred interior shots of rooms. Mike's contention (and it's one shared by many in the industry) is that Google makes moves like this because they are maximizing profit. From the image switching that just happened, I think it makes sense to theorize that Google has gathered enough internal data to convince them that room shots lead to more bookings than do exterior views of lodgings. This wouldn't surprise me at all. When you're looking for a place to stay, it's the room you're going to stay in that matters most ... not really whether the exterior building is made of brick, wood or stucco, right? Certainly, a beautiful, fancy building could sway you, but if the rooms look awful inside, that's probably a deal breaker. If Mike is right, then I think Google's image switcharoo offers an extremely compelling reason to follow Google's lead and shine a major spotlight - on your website which you CAN control - on your interior photography. This suggestion could apply at all levels of the industry, from major hotel corporations that might want to rethink homepage contents and interior page layouts, to country B&Bs that have never made the investment in getting a pro photo shoot done that will truly showcase their rooms. I know, as a traveler, I've seen everything from stunning to downright dark, distorted and scary when it comes to hotel room photography. If Google knows it gets more bookings when good clear room shots are given pride of place, your hotel clients might want to be taking notes on that. Do you agree? As a hospitality industry Local SEO (or even as a traveler) what do you think is the most influential booking factor? Do you have any tips to share with others in the industry or an opinion on Google's switcharoo? Please, share with our community!
Local Listings | | MiriamEllis1 -
How Does Google Consider a Business Name as Duplicate?
Hi, A problem about local business listings of one of my clients is confusing to me! The correct business name is: "Thomas Frank, DDS" This is how his business name appears in different local business listing sites: Dr Thomas W Frank, DDS Dr. Thomas Frank DDS Frank Thomas DDS Cosmetic Implant Laser Dentistry Frank Thomas W DDS ,... Do you think Google assumes these business names duplicate and wrong and they need to be updated by me? Which ones exactly? Or they are OK and it won't result to increase in his ranks? I should mention that everything else in his listings are OK but the business name. Thank you in advance for your kind helps,
Local Listings | | alihus0 -
Help with Google+ business name rules
I'm marketing a franchise gym business that has multiple locations within the same city. For the business name, I used to have it set as "Business Name" + City + Tagline. For example: "Ultimate Workout South Calgary Gym and Bootcamps". and "Ultimate Workout North Calgary Gym and Bootcamps". To comply with the google business naming rules I've updated all the listing to just business name. The problem is, now the local search results for my gym locations are confusing. Half the address is cut off in the results, the city is not displayed at all. And sometimes results from a neighbouring city are shown. Anyone have an idea on how to implement a strategy where people at a quick glance understand which location is best for them?
Local Listings | | John-Ray0 -
Location in business name for listings
A while back, I changed 26 of our business listings on Google so that the business name included the city, for example: "Business Name Sheffield", "Business Name York", "Business Name Doncaster". It looked consistent, it was easier to read in Google Maps when searching for Eden Mobility and even better - it may have been the cause of positive impacts in our local rankings. Using the Moz Local tool, I'm now looking at rolling out this change out throughout ALL of our business listings on the web, including Factual, Yelp etc etc... Does anybody have thoughts on this? At the back of my mind I can't help but think that I should be consistently using ONLY the business name throughout all of my online business listings. Will Google consider each of these locations as separate business entities? Here's something I found in Google's guidelines: Adding unnecessary information to your name (e.g. "Google Inc. – Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, shop codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions or containment information (e.g. "Chase ATM in Duane Reade") is not permitted. Does anyone have any thoughts on this? I've seen some big businesses such as ASDA doing the same thing I'm doing - but I'm undecided!
Local Listings | | LiamMcArthur0 -
Adding Plaza name to G+?
I've recently been noticing local businesses adding the name of their plaza to their listing. Does this reflect on consistency of NAP across the web if only the G+ Listing has that extra landmark? And how would this effect the local map rankings? Any answers would help. xQbevNXSClU
Local Listings | | Rank-and-Grow0