Ranking Well in Google But Not Bing - Why?
-
Hello Moz Community,
I'm ranking well in Google (#2-#6 for various keywords) but on the second page of Bing.
Are there certain differences that I should be aware of?
Thanks,
Cole
-
My company gets a ton more traffic from Bing than Google. I have found (could be a coincidence) that I get far more conversions and technical support questions from Bing as well. I have lost some rankings in Bing because of the changes I have made to my site to keep up with best practice for Google. However strange it might sound, I haven't suffered any traffic or conversions from the loss of rankings in Bing.
Do you ever use your Bing Webmaster Tools? They are a little less insightful than GWT, but BWT does offer some insight to help your rankings. I would start there first.
Good Luck!
-
Thanks for those resources Pixel by Pixel.
Cole
-
Hey Andy,
No disavow or https has been done. I've private messaged you.
Thanks,
Cole
-
Hi Andy,
I agree with most of your points but I would disagree with HTTP as a good example its very difficult to find much proof that HTTP really does give a boost, its so tiny you can't even measure it nearly. Bing does do somethings better than Google but really its neither here nor there.
If someone ever asked me to rank them in Bing I'm sure I would be far more lost than I should be but there are a few examples I found after a scoot about
http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-bing-us-2013/
http://www.limecanvas.com/how-to-rank-high-on-bing-search-engine/
Let us know how you get on and I hope some of that helps.
-
Hi Cole
They are currently two different search engines and as such have different algorithm rules.
Here in the UK, Google gets far more traffic than Bing, so when I have to make a change, I look at if it will affect Google, Bing is a secondary issue. If something affects Google positively but Bing Negatively I would always go with the Google option as it receives far more traffic.
One good example, Google gives a small ranking boost for HTTPS, whereas Bing doesn't.
Also if you have done a disavow file for Google, did you do the same for Bing, most people don't and hence you still have spammy links pointing to your site.
If you can either send me your url or post it on here and I will take a look for you.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page rank for keyword
Hi Mozers I have traded from my website balloon.co.uk for over 10 years. For a long while the site ranked first for the word 'balloon' across the UK on google.co.uk (first out of 41 million). Around the time Penguin launched the site began to drop and currently sits on about page 5. What's confusing is that for a search on 'balloons' ('s' on the end of balloon) it ranks 2nd in the location of Birmingham where I'm based. That's 2nd in the real search rather than a map local search. But - if I search 'balloon' from the location of Birmingham my contact page ranks 5th: http://www.balloon.co.uk/contact.htm but the home page ranks nowhere. So - it's gone from ranking 1st nationally to ranking nowhere with my contact page ranking above the home page (which is a generic word domain). Any ideas?
Algorithm Updates | | balloon.co.uk0 -
Trying to recover from a ranking crash
My site was well established and I'd built up some good rankings in Google using link building and onsite optimization. Then last year it completely fell out of the rankings except for a few keywords. There were some suspicious links but nothing that seemed too toxic, no warnings from Webmaster Tools. 9 months later I still haven't recovered. The site is well optimized. Any ideas?
Algorithm Updates | | Infogenix0 -
Best practice for cleaning up multiple Google Places listings and multiple Google accounts when logins were lost.
We are an inbound marketing agency, most of our clients are not relying on local seo. I have a pretty good understanding of it when starting fresh but not so much in joining a "movie in progress" kind of scenario. Recently we've brought on two clients who have had their websites in place for awhile, have made small attempts at marketing themselves online over the years and its resulted in multiple Google places listings, variations of the company names (one of them changed their name), worried there are yet more accounts out there they aren't aware of, etc (analytics, and others from well intentioned employees and past service providers - no internal leadership at the company level). In reading Google help forums I'm seeing some recently having their accounts suspended when they try to clean things up - in one case a person setup a new Google account thinking he would start fresh and in trying to claim listings, get rid of duplicates, etc. his account was suspended. What is the CURRENT recommended course of action in situations like these? With all the changes going on with Google, I don't know which route to take and have combed the Internet reading articles about this (including Google's resources) - would like some current real world advise.
Algorithm Updates | | rhgraves651 -
Ranking effected by Penguin 2.0
Hello Everyone, I am amazed to see that all the ranking of keywords got down after Penguin webspam algorithm updated on May 22, 2013. Is there any suggestion how we will recover and get the ranking back. Thanks
Algorithm Updates | | lucidsoftech0 -
Sudden drop in rankings and indexed pages!
Over the past few days I have noticed some apparent major changes. Before I explain, let me say this: Checking my analytics and WMT: There is an increase in traffic (even via google organic) There is no drop in impressions or clicks There is no drop in indexed pages in GWT Having said that; When I check my indexed pages using site:www.mywebsite.com, I see only 30 results as opposed to the 120K that I was seeing before (it was steadily climbing). The indexed pages have increase 3 fold in the past year, because of the increase in pages, updates, and products on the site. I see a sudden drop in rankings for major keywords that had been steadily rising. For example, I had some major keywords that were on page 7-8, not they are on page 20+ or not at all. Also, the page that used to show in the rankings has changed. I have only done white-hat guest blogging in the past year for link building, on a small scale (maybe 20-30 links in a year). They only other change recently, is that we are: Posting products on Houzz and Pinterest daily adding our site to all local directories (white pages, Yelp, citysearch, etc.) My site got hit by Penguin more than a year ago, but we have done everything right since, and our traffic via organic results has more than doubled since the Penguin release. What the hell is going on? Should I be concerned?
Algorithm Updates | | inhouseseo0 -
Google is showing crazy results
Google is showing crazy results in these days sometimes my sites are on top of all keywords sometimes far behind in search engine in same day what is going on ????
Algorithm Updates | | GM0070 -
Google Panda - large domain benefits
Hi, A bit of a general question, but has anyone noticed a improvement in rankings for large domains - ie well known, large sites such as Tesco, Amazon? From what I've seen, the latest Panda update seems to favour the larger sites, as opposed to smaller, niche sites. Just wondered if anyone else has noticed this too?Thanks
Algorithm Updates | | Digirank0 -
The Google/Yahoo Connection
I have been telling myself and clients for a while that you do not need to specially SEO things for different search engines. While I stand by this (staunchly) I can't help but notice how SLOW yahoo is to pick up my SEO updates and rank them as compared to google. Sometimes I see Rank increases within a day or two (or sooner) But Yahoo is still well behind in their caching and calculations.
Algorithm Updates | | TheGrid0