Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can local SEO harm national rankings?
-
Today I met with a firm called Localeze that provides local directory submissions. I understand the importance of this service if your site is competing locally, however I'm not sure the effects of local SEO for a national brand.
Our firm gets most of our traffic from across the country, not just one location, and our business is scattered (which is a good thing). We rank for service related keywords that are not tied to a location.
We do not show up for local results so our business in our immediate location is weak. We would like to increase our local presence in search engines but I want to make sure that this will not take away from our national presence.
Will optimizing a site for local search negatively affect general rankings?
Thanks
-
With directories it's all about getting links and anchor text. Will links harm a site? Never, if they have some quality. If you like the quality of directories i think you should go for it.
-
I would have to agree with Damien and Thomas. Local SEO is an excellent integration with your national SEO campaigns. And as Thomas said, don't change your site to focus on local.
-
I don't believe local optimization will hurt your national rankings. I do a lot of local search and still rank fairly well for some of my keywords on a national level. I actually believe that additional listings will help your brand name. Which will most likely help your national ranking. And who doesn't want a few more links?
I would advise against over optimizing your current site with local keywords. Don't change what you currently have going. Just add to it. Add your physical address to your contact page and perhaps create an additional local optimized page.
P.S. Google already knows you have a location and they do check your domain registration.
-
I would take advantage of local optimisation if you have the potential to do so. I don't believe it would harm your national rankings as the locally focused result and inclusion in the local search results 10 pack would surely be better targeted to your audience than a nationally focused SERP. So what you lose on national placement when you have a local result which is suitable for the SERP, you will make up with improved context.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of exact match keywords for local SEO in service industry businesses?
I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results. I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.
Technical SEO | | Andrew Woffenden16 -
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | | oceanstorm0 -
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
Redirect and ranking issue
Hi there - was wondering whether someone might be able to help. For a period of a day and a half, all the traffic to our website's blog articles were mistakenly being redirected to our homepage. A number of these articles ranked in the top 5 in Google worldwide for their targeted keywords, so this was a considerable amount of organic traffic that was instantly being redirected. It was a strange site glitch and our web team rectified the error, but now all these articles have disappeared from Google rankings (not visible anywhere in the first five pages). I'm presuming this must be linked to this redirect issue - we've been advised to wait and see whether Google restores these rankings, but I'm still concerned as to whether this represents a more serious problem? We have re-indexed the pages we are most concerned about, but am not sure whether there is anything else obvious we should think to do. If anyone has any thoughts, I'd be happy to hear them!
Technical SEO | | rwat0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
Can too many pages hurt crawling and ranking?
Hi, I work for local yellow pages in Belgium, over the last months we introduced a succesfull technique to boost SEO traffic: we have created over 150k of new pages, all targeting specific keywords and all containing unique content, a site architecture to enable google to find these pages through crawling, xml sitemaps, .... All signs (traffic, indexation of xml sitemaps, rankings, ...) are positive. So far so good. We are able to quickly build more unique pages, and I wonder how google will react to this type of "large scale operation": can it hurt crawling and ranking if google notices big volumes of content (unique content)? Please advice
Technical SEO | | TruvoDirectories0 -
Do rss feeds help seo?
If we put relevant RSS feeds on a site, will it help the SEO value? Years ago, I shied away from RSS feeds because they slowed the site down and I didn't like relying on them. However, the past couple years, the Internet has become better, especially in Alaska.
Technical SEO | | manintights280
