Huge Traffic Drop after 301, Keyword and Schema.org Fixes
-
Hello there,
I'm first gonna explain what I did to my website:
-
I was using a 302 redirect to send from http to https, fixed it to a 301.
-
My url has a keyword and I was using many pages with keywords as well. ex) www.keywordhaha.com/keyword-the-best , www.keywordhaha.com/keyword-easiest-on-keyword-market
Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc...
-
I was not using any crawler tools, so I added Schema.org, Json-LD and rdfa-node, which are all working properly.
-
Synced my page with our Google+ page, which was recognised by Google
-
Added a proper logo and fb:admins, and was recognised by facebook.
After I did all this optimisations, I experienced an immediate traffic drop (10%) and my impressions/clicks according to the webmaster tools dropped 75%, in a 2 day period.
Any ideas where there could have been a mistake?
-
-
Fixed!
Thanks
-
I haven't!
That is probably the reason, I'll fix it and get back to you ASAP.
Thanks for the quick reply Mick!
-
"Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc..."
Did you 301 existing URLs to your new URL structure?
Have you checked what is indexed in Google with site:www.example.com, or site:www.example.com/directory?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dark Traffic Mystery!
Hey everyone, My team and I have been digging into this problem and can't find an answer - and it turns out this has been an issue for over year. I'll try to explain the best I can, but let me know if you have any questions. My predecessor noticed a non-existent page URL getting traffic in GA. He had the web dev team create a page so he could see where the traffic is coming from. The page has every directive under the sun on it; noindex, nofollow, noarchive, nosnippet, noodp, noydir, noimageindex, notranslate All of the traffic is (direct) / (none). It gets about 300 visits per day. Avg. time on page is 15:40, bounce rate is 99.6% and it doesn't show up in the funnel. Previous page path is 92% entrance; 8% homepage. Geo is 92% US; then diversified across countries. Browser is predominately Chrome. OS is only Windows, and device is only desktop. I've run this page through a backlink checker, and we get nothing. I've run it through Screaming Frog and it has no internal links pointing to it. I've tried putting quotes around the URL and googling it and we get a few websites, but they're very low authority and it isn't likely that they're sending 300+ visits per day. Also, since all of the traffic is direct, I don't think it's coming from a backlink anyway. This has become a personal quest for several of us, as we really want to figure out where that traffic is coming from. Any thoughts? What am I missing? It's kind of driving me crazy because I can't figure out what I've missed, so if anyone figures this out and is coming to Pubcon in November, I'll buy you a beer!! 🙂
Reporting & Analytics | | rachelmeyer0 -
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Main Website Redirects to Mobile Website, Mobile Website counts this as direct traffic, is there a way to tell what the source/medium is?
Hello, The situation is that someone is arriving on my main website https://www.example.com and being redirected to http://m.example.com. When this happens my analytics says that the traffic is all direct coming to my mobile site. However, I know people clicking on my google cpc, and some google organic users are hitting the main website and being redirected. Before we didn't have as good of a redirect on our main website so I could tell organic and cpc traffic coming in, now my main website has a huge drop in these categories because they are redirecting to mobile but I can't tell on my mobile how much traffic from each is going to the mobile site. Is there a way to fix this? Is it because my main website is https:// and mobile is a http:// (as I know that sometimes makes traffic direct) or is it a bigger problem that can't be resolved? Thanks
Reporting & Analytics | | oxfordseminars0 -
Hi - I have a beginner question about organic search results dropping to zero
Really confused about a site I'm getting going on SEO with... I'm new to SEO, but I've found that the organic search results for princessdesign.co.uk have dropped to zero dramatically. I'm concerned that I've missed something and hope that somebody out there might be able to help? Any input greatly appreciated 🙂
Reporting & Analytics | | Gokart0 -
URL Keyword & Meta Title Problem
I was just reviewing my Moz report and came across something I could use advice on. The Keyword is "irish cardigans" I just moved to down a place to #5. I was going to add content to the page and back link a little to get back up on rankings but I noticed it is not all matching up. My Keyword is "irish cardigans" My Url is structured: products/traditional-irish-clothing-arans My metatitle is: Irish Sweaters - Traditional Irish Clothing - Arans & Cardigans The content title on the page heading is: Irish Sweaters and Cardigans. How will I change this to get my ranking better for "Irish Cardigans" The Page is also ranking for "Traditional Irish Clothing and Irish Sweaters" How do I know if I structure it to "Irish Cardigans" I will not loose traffic etc from the other keywords. Thanks
Reporting & Analytics | | robbieire0 -
Can anyone diagnose drop in organic traffic? (Screenshot attached)
I have an unexplained drop in google traffic on the 9th July. There are no messages in webmaster tools and no onsite or link building had taken place. In fact there were no changes at all. The only possible thing I can think of is that for some time I have had a problem where the bounce rate for my site was 95% plus in analytics. That data is wrong as the website is converting 1in 10 visitors and for them to convert the bounce rate would 90% (If EVERY other visitor bounced) as they have to visit several pages to do so. Any help appreciated! b457MPe.png
Reporting & Analytics | | SamCUK0 -
Is 10 Keyword Targets for Page Rank too many?
My client has selected 10 keywords that they want to rank on the first page of Google for. Is 10 keywords too many to try and rank for? I have heard that you should focus on top 5 keywords instead.
Reporting & Analytics | | dseasterling0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230