How to target a site to only specific US states?
-
Hey Guys,
Does anyone have experience or can point me to the right documentation about geo targeting possibilities for specific states in the US or specific areas in the world.
Local SEO does not apply in my case, since my website is not a business nor have a physical address.
My website offers information that is only relevant for specific states in the US, how can I leverage my I optimisation to gain more exposure in those specific states?
I really appreciate any help.
A
-
Thanks Jeff and Andy,
We are already building compelling content focused in those specific states. I was also wondering if there is anything in the technical side to leverage position, but local SEO and schema doesnt really apply to us, since it is usually based on a physical address which we dont have it.
Building a landing pages targeting the state would be an option but we do want the user to arrive in the homepage which is not really geo targeted.
Ill try a few thing for the next few weeks and I would be happy to share some results.
Thanks a lot,
A
-
When I first read your question, I though that perhaps you might have wanted to personalize content or redirect people based on their geographic location. I've done that before using geo-location information, and the results have been very successful.
But it looks like you want to have a site that will reach people in a specific geographic region. In that case, I agree with Andy (above). You'll need to build pages of content that discuss that region.
For example, your business may be located in Florida, but you may be trying to reach people in Indiana. If that's the case, you don't necessarily need to have a local business address.
Instead, you need to create compelling content that addresses the needs of people in that area.
Let's say that you have a solar power system that you want to sell to people in Indiana, because there are amazing tax subsidies that give the end user 85% savings on an expensive installation. In that case, I'd create content, images, video and more that discuss how the subsidy works, why it's ideal for people in Indiana, and all of that...
I hope this helps!
- Jeff
-
---> build landing pages targeting the states you are after - as for other countries... that's a whole different topic, and requires considerable planning and implementation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different variations of my site (www ; non www ; https ; http) have different authority status
In Open Site Explorer I can see that the www and non www versions of my site gets treated differently with one group of links pointing to each version of the same page. This gives a different PA score. eg. http://mydomain.com DA 38 PA 37 http://www.mydomain.com DA 28 PA 27. Currently our preferred variation is https://www.mydomain.com but it used o be http://mydomain.com for 3+ years and I can see that the non www version of my domain have more authority. Would you advise us to "change back" to setting our preferred url as the non www version as before or would it have a negative impact on our SERP ranking etc if we change it again now?
Local Website Optimization | | shaunn140 -
Impact of .us vs .com on SEO rankings?
Our website is hosted on www.discovered.us. I have 2 questions: 1: we have had regular feedback a .us domain is negative in SEO and in conversion (customers don't like it). We are thinking of changing domain to: www.dscvrd.com.
Local Website Optimization | | Discovered
Any insights on the impact on our rankings (if any) if we do this? 2: we are focusing our SEO global / USA first but conversions in UK are better. We currently do not have multi-language SEO setup. What would the impact be of implementing www.discovered.co.uk on SEO in UK? Thanks! Gijsbert0 -
Why has my site dropped to page 2?
I haven't been paying attention to my sites SERP for the past year, and only realized I've dropped to page 2 on a keyword search. Specifically, on Google.ca, searching the keywords "wedding invitations" My site, www.stephita.com, used to consistently rank in the top 3 links. While my competitors have leapfrogged me. 😞 I realized that my site wasn't "mobile-friendly", and had a few other issues like keyword stuffing, long meta descriptions and titles. I've fixed these issues "now", but wanted to know does this mean my site was severely penalized by the Panda/Penguin updates for the last few years? Does having a PR3 site mean anything? My competitors who our rank me on SERP, are all PR1 sites. Greatly appreciate any feedback you can give me! 🙂
Local Website Optimization | | TysonWong0 -
How to create sites with powerful individual pages to achieve top results.
How to create sites with powerful individual pages to achieve top results . According to MOZ I need to have powerful individual pages to achieve top results my site has a 0 authority so for this reason I need to focus on powerful pages but how do I know if my pages are powerful or not.
Local Website Optimization | | A.V.S0 -
Canonical for blog tag or search site
Dear all, I have problem with duplicate content on my site and crawled by seomoz as "duplicate content", might be i am not clear enough about how to put "canoncial" but the problem is with my site mostly on blog or tags or categories, so some link that actually different tags ....come with same result..so like: http://www.livingwordfreelutheran.org/news-events/blog/tag/ Gymnastics and http://www.livingwordfreelutheran.org/news-events/blog/tag/ God's Power It will show same result..the problem is,all are dynamic... and what i should put the canonical for that page? Both of link use same page or controller? If i put the canonical itself on each result it will be fix it? Or how? …and also I confusing how I put it also on search result? Like ?query=keywords that show same result? How I put canonical on there? Sorry if this duplicate question... I very very appreciate for the help…thank you! Best regards,
Local Website Optimization | | lwflc
Harrison0 -
Need advice on direction to go with site
I am taking over this site and redoing it all over. I believe that google may have penalized the site because the site doesn't show up in the SERPS, but will show under a google search (site:prosplumbingsanjoseca.com). I am just asking for your opinions on what I should do to correct the issues with this site and get back into the SERPS.
Local Website Optimization | | mikezaiss0 -
Duplicate content question for multiple sites under one brand
I would like to get some opinions on the best way to handle duplicate / similar content that is on our company website and local facility level sites. Our company website is our flagship website that contains all of our service offerings, and we use this site to complete nationally for our SEO efforts. We then have around 100 localized facility level sites for the different locations we operate that we use to rank for local SEO. There is enough of a difference between these locations that it was decided (long ago before me) that there would be a separate website for each. There is however, much duplicate content across all these sites due to the service offerings being roughly the same. Every website has it's own unique domain name, but I believe they are all on the same C-block. I'm thinking of going with 1 of 2 options and wanted to get some opinions on which would be best. 1 - Keep the services content identical across the company website and all facility sites, and use the rel=canonical tag on all the facility sites to reference the company website. My only concern here is if this would drastically hurt local SEO for the facility sites. 2 - Create two unique sets of services content. Use one set on the company website. And use the second set on the facility sites, and either live with the duplicate content or try and sprinkle in enough local geographic content to create some differential between the facility sites. Or if there are other suggestions on a better way to handle this, I would love to hear any other thoughts as well. Thanks!
Local Website Optimization | | KHCreative0 -
Keyword Cannibalization? My home page is ranking higher for a keyword that another page is targeting
Hello! My website's http://lessonsgowhere.com.sg/ and we're a marketplace for local lessons. I've been working on the site's SEO for maybe 3 to 4 months now, and am seeing some good results. The one thing that really bugs me right now is that my homepage is ranking for a keyword that I'm trying to target with another page. Specifically, I'm targeting the group of keywords for 'cooking class', 'cooking lessons', 'cooking class singapore' with the category page: http://lessonsgowhere.com.sg/cooking-classes However, my home page is currently ranking on the first page for local search (Google Singapore), and my category page isn't! On the other hand, the page that I'm targeting for 'baking class', 'baking lessons', and 'baking class singapore' is doing fine and is already in the top 3 positions for the entire group of keywords. Anyone have any ideas as to what I can do?
Local Website Optimization | | NgEF0