Decide which keyword to check
-
Hi. I made 3 different keywordlists. based on the following rules:
list 1: top 50 of best ranking keywords of this campaign
list 2: Top 50 keywords with highest volume in adwords and related to the website
list 3: Top 50 last month used keywords by our clients from GWT
Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three lists. There are a lot of overlaps (especialy in list 1 and 3.) so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking?
i leave the conversion out of it for now, first goal is to get much traffic as possible.
-
Thanx Monica this will help a lot!
The ovelaps are going in and today w'ere looking at the high volume, low ranking keywords, and what's the best way to optimize the landingpages and get traffic!
-
I have a couple of thoughts on this:
First, I would definitely track any overlapping keywords. That means they are performing well in two categories, making them valuable.
Second, I would track the key terms with the highest search volume and competition. If you are already ranking well on terms that aren't bringing traffic or revenue, then they aren't converting terms for your client. I would look at the terms bringing traffic to your site and determine if they are ranking well. If not, then those are the words that need the targeting. I would double check the lists for redundant terms like "pink dog collar" and "pink dog collars".
"But how about keywords with high volume and high difficulty, related to the website, and low ranking?" These are the key terms that I would focus my attention on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz keyword rank checker
The Moz Keyword Ranker does not seem to work - it keeps buffering when I add a keyword, Anyone see the same thing?
Keyword Research | | SmartSimple0 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
Which keywords to manage?
I'm trying to determine how much certain keywords are searched, is there a tool for that? Ie. I'm a mortgage broker in a small area But I want to see if people search for things like No downpayment, etc I also want this to be location specific, how do I do this? Joel
Keyword Research | | JoelOlson1 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0