Google Data Highlighter
-
Hello Mozers!
Anyone out there have any experience using the Google data highlighter tool in WMT? I'm just curious if it is something I should be utilizing or should just try to get the same results using microdata markup. I'm not a fan of "tools" per se...I'd rather get my hands dirty.
Just looking for any thoughts or experiences in using it.
-
Interesting.
I tried it on one of my sites and I just didn't like how glitchy it was. I'll probably wind up doing it the old fashioned way on the rest of my sites.
-
A client had their site marked up via the highlighter tool and the snippets didn't appear in search. I double checked and it looked like they did everything correct.
I manually edited the themes to hardcode the schema and they started appearing in SERPs within the week.
-
Why is that?
-
Have experience with both, found using actual schema tags into the HTML code is better for getting the snippets into search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking content for phrases that don't exist on-page
I am experiencing an issue with negative keywords, but the “negative” keyword in question isn’t truly negative and is required within the content – the problem is that Google is ranking pages for inaccurate phrases that don’t exist on the page. To explain, this product page (as one of many examples) - https://www.scamblermusic.com/albums/royalty-free-rock-music/ - is optimised for “Royalty free rock music” and it gets a Moz grade of 100. “Royalty free” is the most accurate description of the music (I optimised for “royalty free” instead of “royalty-free” (including a hyphen) because of improved search volume), and there is just one reference to the term “copyrighted” towards the foot of the page – this term is relevant because I need to make the point that the music is licensed, not sold, and the licensee pays for the right to use the music but does not own it (as it remains copyrighted). It turns out however that I appear to need to treat “copyrighted” almost as a negative term because Google isn’t accurately ranking the content. Despite excellent optimisation for “Royalty free rock music” and only one single reference of “copyrighted” within the copy, I am seeing this page (and other album genres) wrongly rank for the following search terms: “free rock music”
On-Page Optimization | | JCN-SBWD
“Copyright free rock music"
“Uncopyrighted rock music”
“Non copyrighted rock music” I understand that pages might rank for “free rock music” because it is part of the “Royalty free rock music” optimisation, what I can’t get my head around is why the page (and similar product pages) are ranking for “Copyright free”, “Uncopyrighted music” and “Non copyrighted music”. “Uncopyrighted” and “Non copyrighted” don’t exist anywhere within the copy or source code – why would Google consider it helpful to rank a page for a search term that doesn’t exist as a complete phrase within the content? By the same logic the page should also wrongly rank for “Skylark rock music” or “Pretzel rock music” as the words “Skylark” and “Pretzel” also feature just once within the content and therefore should generate completely inaccurate results too. To me this demonstrates just how poor Google is when it comes to understanding relevant content and optimization - it's taking part of an optimized term and combining it with just one other single-use word and then inappropriately ranking the page for that completely made up phrase. It’s one thing to misinterpret one reference of the term “copyrighted” and something else entirely to rank a page for completely made up terms such as “Uncopyrighted” and “Non copyrighted”. It almost makes me think that I’ve got a better chance of accurately ranking content if I buy a goat, shove a cigar up its backside, and sacrifice it in the name of the great god Google! Any advice (about wrongly attributed negative keywords, not goat sacrifice ) would be most welcome.0 -
Solved Recommended title length for Google search results
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
On-Page Optimization | | Mike555
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results?0 -
Updating Old Content at Scale - Any Danger from a Google Penalty/Spam Perspective?
We've read a lot about the power of updating old content (making it more relevant for today, finding other ways to add value to it) and republishing (Here I mean changing the publish date from the original publish date to today's date - not publishing on other sites). I'm wondering if there is any danger of doing this at scale (designating a few months out of the year where we don't publish brand-new content but instead focus on taking our old blog posts, updating them, and changing the publish date - ~15 posts/month). We have a huge archive of old posts we believe we can add value to and publish anew to benefit our community/organic traffic visitors. It seems like we could add a lot of value to readers by doing this, but I'm a little worried this might somehow be seen by Google as manipulative/spammy/something that could otherwise get us in trouble. Does anyone have experience doing this or have thoughts on whether this might somehow be dangerous to do? Thanks Moz community!
On-Page Optimization | | paulz9990 -
My main domain is missing in google, subdomain appears instead.
I have two SEO optimised pages in my website targeting different keywords www.example.com <-- main selling page (Pocket Guitar | Guitar Instruments)
On-Page Optimization | | kevinbp
www.example.com/index/ <-- 2nd selling page (Guitar Australia | Guitar Perth) Q: At first my website "www.example.com" is ranking on google first page. Suddenly it disappears and the link "www.example.com/index/" appears instead. No matter what i search, "Pocket Guitar | Guitar Instruments | Guitar Australia | Guitar Perth", the link www.example.com/index/ appears on the front page instead of www.example.com. What is happening to my main domain? Should i be worried?0 -
Google Authorship Problems
Hi, I seem to be having a few problems with getting google authors set up on Wordpress. I've set up my G+ account, put the link to my blog http://appointedd.com/blog/ and then registered it on the yoast plugin. However, I'm not sure it's set up correctly and I can't seem to be able to get it to work. I'm hoping a fine someone here has experience in this as I'm a little flustered. thanks.
On-Page Optimization | | LeahHutcheon0 -
Website Changes Updated in Google...
How long does it take for Google to recognize SEO changes that I have made to my website?
On-Page Optimization | | AubbiefromAubenRealty0 -
List of Google recognised abbreviations?
Does anyone know of a list/resource of abbreviations recognised by Google? For example does Google recognise w/ as with? Andy
On-Page Optimization | | AndyMacLean0 -
Title Tag Not Relaying In Google Search
Our title tag is "<title>HCG</span> Diet - HCG Drops - Example Weight Loss - HCG Diet Weight Loss</title>" But in google it is only displaying "HCG diet" Reasons? What can I do to fix this? I'm trying to get this fixed asap, as it is our homepage that is being effected by it.
On-Page Optimization | | HCGDiet0