Best link building activities to increase velocity.
-
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now.
I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
-
The best kind of competition is when it gets personal. Not necessarily about prize but more about status, ego, achievement and daring.
Apart from competitions you can try viral content. Here are a few examples of viral content I created:
- http://www.giantstars.de/ (Flash & Video)
- http://analogik.com/acid_trip/ (Flash)
Hope this helps.
-
Thanks Dejan SEO. Actually I've had reasonable success offering giveaways of my product to bloggers. I assume you mean creating a competition on my site and trying to attract inbound links? Would you mind providing a little more details about the strategy that you have been successful with?
-
Try running a competition. We've had good success with it.
-
Although a little over-used, infographics are still a great way of gaining links if you market them properly. A quick outline of the process would be:
- Pick a topic (doing all the proper research into making sure it's going to be interesting to people, etc)
- Create the infographic (make sure to use a good designer - it's worth spending the extra cash)
- Seed it through social media, employing the use of friends, colleagues and random homeless people if needs be.
- Market it to blog owners in your niche.
That last part has a workflow of its own which is time consuming but something that you can outsource (drop me a PM if you need any help). Another quick outline:
- Create a list of blogs. Columns should include things like their URL, contact name, email, contact form, twitter handle, facebook page, title of a recent post, why that post was interesting, etc.
- Add a new column to your spreadsheet with a quick few words about why you find their blog interesting. This will be added to your email so needs to sound like a real person and written in the correct tone... so don't rush this too much.
- Email all of your blog owners telling them of your infographic and asking if they'd like to feature it. This can be automated with data from your spreadsheet but make sure it looks like you written and sent the email manually.
Hope that's all helpful - it's really just a quick overview of a much larger process but should help at least a little
- Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - anyone use this technique?
I have had a client come and ask me to do some link building, they are wanting to use a strategy of buying expired domains and creating a single page website with some keyword links back to the main website. Seems like an old idea at best, has anyone used it or is it risky
Link Building | | seoman101 -
Good Collaboration resources for link building
We have recently come across this site in our work on a website: https://collabosaurus.com We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it. Thanks in advance!
Link Building | | Gavo1 -
Best Link Data to Review
I'm performing an analysis of some of our competitors and was wondering what is the best link metric to look it? Page Specific Metrics - Total Links or Linking Root Domains? Root Domain Metrics - Total Links or Linking Root Domains? Total links seems like it would be less important since it includes internal links from page to page within the site.
Link Building | | Brando160 -
How do I build links for an Auto Detailing Company?
How do I go about building links for my website www.capitolshine.com Are there places I don't want to have my links? How do I know? How do I reciprocate? Where would I put a link on my website without looking like I'm just selling out to anybody who asks? And how do I actually put the links on my site? Do I need a separate page?
Link Building | | CapitolShine0 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
Link Building for lower budgets that work on 2012
Hello, I think many of us have re-plan their SEO strategy since the latest updates from Google and we all saw that coming anyway. We already know that link building using Directories, Article sites, Link exchange, profiles, footer/side links, paid links, press releases and other have been devalued or not working at all. For low budget websites and websites that cannot afford fresh/valued updated content or other link baiting techniques there arent much left. I my self found that Social Media and Blogging (Guest posts) are they only techniques left for websites that cannot manage to get natural links. Also i have realized that On-page optimization is getting more attention again. We all have great ideas of acquiring links but what we do when time and budget is limited? Google promotes natural link building but how you supposed to get natural links from a new low reputation website? I kinda of like the new approach since it will make SEO work a lot of harder and eliminate the easy path success. It will also focus the SEO job more on On-page and on great content. But this is getting a lot of harder for new websites with lower budgets and lower time to consume on SEO. I deeply know the answer of my question but i would like your opinion also and of course if anyone would like to share some ideas or know-how to discuss is welcome.
Link Building | | Lakiscy0 -
Press Release Service for Link Building
I have a small question on your Mozzers! I have down in 30 days about 75 Backlink from 75 different sources of PR, National and International Press Release Domains. Some of them, are waiting for approval, from administrator, and some of them goes automatically published, but all have a good PR and PA&DA too. All 75 press release content was unique, 75 different contents, what do you think, are this links worth or not? THanks
Link Building | | leadsprofi1 -
Top 3 Link Building Courses - Who Are They ?
Interested in taking a link building course ...any suggestions on top 3 ? Aaron Wall ...at seo book has something there at a whopping $300 a month not sure if this worth it any feedback on this ?
Link Building | | helpwanted0