What is link juice - and how do I utilise it?
-
Apologies for the very basic question - I am trying to determine exactly what link juice is. Every article I seem to find assumes that you already know what link juice is.
From what I can tell it is how your internal links push around from your homepage and how they flow through your site.
I don't understand how to optimize this and how to improve it throughout my site - or what the opportunities are.
I'll attach an image of my site link numbers compared to a few rivals (names removed) to illustrate the difference - not vs the first column but certainly the other two.
Can someone shed some light on Link Juice for me and point me in the right direction?
Thanks.
-
Hello Benjamin!
Let's start from here:
When a site have a good combination of some things like Page Rank, Authority and Trustfulness, Google looks to this site as a relevant one on the Web.
So, imagine if this site links to yours using the rel="nofollow" (the link needs this attribute to make the "juice" flow http://www.w3schools.com/html5/att_a_rel.asp), the Search Engine thinks: "Well, if it's a good site sending to another, this second one must have some relevance too!".
Now, your site is going to be seen from a better perspective by the Search Engines. The "juice" is like the relevance, and so to "link juice" is when you kind of share it to another one.
And this can be done using yours site internal links too! Linking your Homepage to another for example. But, of course it's not to be going so great as another site linking to you...you can imagine, if you talk about what you are is good, but what do other people talk about is much better. Google thinks also that way!
But in the end, link juice can be talked as when a site passes relevance to your by linking you with nofollow.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Canonical Tags Pass Link Juice?
I have an ecommerce website where some pages link to a product page with a different URL. EXAMPLE: 1: /category/product1.html (not indexed by Google) with canonical pointing to product1.html Other page link to the product like below. 2: product1.html (indexed by Google) Now the question is, does 1: pass any link juice to product1.html or not? Is it worth to change everything and link only to one URL? My site is running on Magento!
Technical SEO | | bill3690 -
#Page Jump link sharing
Hi I'm managing an in-house link building campaign in order to help in our key search term 'Location Holidays'. We were historically number 1 for this term until a recent re-design in May where our web design agency butchered our SEO. All of the main issued fixed, we're now fluctuating between 3rd & 4th on a daily basis. I'm putting together a social share comp to promote through the press in order to boost our backlink profile. We're nesting the competition within the body of the page we want to improve the rankings for. I will be including a #page jump link to quickly access it as it will be further down the page. My question is that if we get press to link to http://holidaycompany.com/destination/#comp will http://holidaycompany.com/destination/ receive the link juice or will http://holidaycompany.com/destination/#comp be looked upon as a whole new page? Thanks in advance!
Technical SEO | | MattHolidays0 -
Effects of significant cross linking between subdomains
A client has noticed in recent months that their traffic from organic search has been declining, little by little. They have a large ecommerce site with several different categories of product - each product type has its own subdomain. They have some big megamenus going on, and the end result is that if you look in their Webmaster Tools for one of their subdomains, under Links to your Site, it says they have nearly 22 million links from their own domain! Client is wondering if this is what is causing the decline in traffic and wondering whether to change the whole structure of their site. Interested to hear the thoughts of the community on this one!
Technical SEO | | helga730 -
Removing links - Best practice
Hi I have noticed on webmaster that I have a lot of links to my sites from link building directories. Either I did this many years a go or somehow they've linked to me. Would links to link building directories harm my site? i.e linkspurt.com pingerati.net I have quite a few and just wondering what to do with them. Also I have some customer sites which are massive one site has 38,000 links coming to my site as I have put a credit that I built the site with a link back to mine. It has a low score in Google would this also harm my site? Any advise would be appreciated.
Technical SEO | | Cocoonfxmedia0 -
How to find an internal link that is generating a duplicate
Hello Mozers Can anybody help me. It's a bit OCD, but, I really want to find the internal links within a clients site that are generating duplicate urls. I did start looking page by page using search, but got a bit stir crazy! I'm sure one of you smart SEO's will have a simple, clever solution:) Thanks Catherine
Technical SEO | | catherine-2793880 -
WIki Contextual Links
I want to understand what are Wiki Contextual Links and how are they helpful for SEO. I hear google likes them. Is that true?
Technical SEO | | KS__0 -
Is blogger could for building links
Hi i would like to know if blogger through google is a good way to build links and traffic. I have started to use blogger and would like to know if i am wasting my time using it for link building and traffic building for my main site
Technical SEO | | ClaireH-1848860 -
Slight Drop after Minor Link Building
Hi, Last week I build around 10-15 high quality related links to my trampoline pads website which was ranking number 2 for "trampoline pads" and number 1 for "trampoline pad". After building the links this week it has dropped in the serps to around number 5-6 for both. Is this an effect of the link building and will it bounce back in? the url is http://www.trampolinepad.co.uk/. Kind Regards,
Technical SEO | | GardenGamer
Simon0